Landlord Outreach Strategies
This is a list developed by rapid re-housing providers of potential landlord recruitment strategies.
· Landlord Events
o Be persistent - Host landlord event (with food) to educate, solicit feedback, coordinate
o Host event as a collaborative/community
o Recognition to landlords for participating
o Invite to an open house
o Landlord fair
o Use volunteers to sponsor landlord outreach meeting
· Social Media
o Ad on Chamber of Commerce website
o Post on website/Facebook/Twitter/social media to highlight landlord
o Outreach through community listserv
o Email blasts
o Advertise on Craigslist
o Ads on social media, Craigslist, public access TV, our websites, newsletters
· Include in all organization’s marketing materials
· Create Marketing Materials
o Create brochures/flyers targeted to landlords
o Create a landlord newsletter
o Produce a video featuring current landlords
· Networking
o Use existing landlord relationships to network with/identify new ones
o Talk/Attend Realtor’s Association meetings and Landlord Events
o Direct mail to current and prior landlords
o Leverage Board relationships (integrate RRH into reports to the board)
o Rotary clubs
o Ask former clients to refer, (become leasing agents)
· Develop Personal Relationships
o Face to Face meetings/lunches, etc.
o Get funders/significant donors to make connections/market program
· Use the Faith Community
o Use volunteers to build relationships
o Blurb/Ads in church bulletins
o 5 minute mission moments
· Community Collaborations
o RRH Advisory committee
o PHA offer tenant education/certification
o Chamber of Commerce
o Shared landlord lists within internal programs and partner organizations
· Other
o Landlord round table
o Look for postings at military bases
o Probate lawyers
o Outreach through cold calls, visits to apartments, property management