STRATEGIC BUSINESS MODEL FOR USA PROPERTY INVESTING
Business Mastery Project Summary
Modular Executive MBA
2011
Sendra Dorcé
MIL D’OR INTERNATIONAL PROPERTIES BUSINESS PLAN- Prospectus
Supervisor: Alex Moss, Cass Business School Lecturer
Supporting Suppervisor Tony Key, Cass Business School Director of MSC in Real Estate Investment
This business mastery project (BMP) will involve creating Send’Or International Properties, Ltd's Real Asset Fund prospectus for investors. It will also discuss key strategies that proves the diversification of global real assets as an attractive proposition for investors.Company: Send’Or International Properties Ltd (Send’Or I.P) is a start up company. It is the mission of Send’Or I.P to bring investors with varied appetites to opportunities that can lead them to effectively increase their returns through successful diversification strategies in global markets.
The business plan which currently exists will evolve into a document to be presented to investors. Some questions to be answered: What are the available supplies to be acquired by the fund and offer the most revenue potential to meet demand? According to recent research, distressed assets still remain available and the cost of acquisition still allow for lucrative returns. Who are their competitors and how Send'Or can differentiate themselves. We will prove affirmatively that there still is opportunity for seasoned and new investors to reap high returns when risks are minimized by investing in a fund rather than directly holding the physical asset. We will also research the various asset classes which are currently being offered as real estate, exchange traded funds (ETF), infrastructure, and commodities such as metals, to show the varying yield they offer. A brief analysis will be incorporated in this plan to assist in identifying and proving that demand exists for these opportunities. Banks are offering little or no interest on deposits and hedge funds are even riskier and provide no tangible backings.
The data will be collected via some face to face interviews as well as telephone interviews with researchers, and current investors. An ideal investors profile will also be included. Financial modeling of investment performance, risk factors and two strategic analysis to be use will be Porter’s Forces and SWOT Analysis. There will be some display of PUSH VS PULL Marketing Analysis. These strategies will include comparables. And finally, Key Success Factor Strategy and recommendations.
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