IB Rubric for Advertising Project
Criterion A: Content and B: Organization
Name:______
Level of Achievement / Descriptors0 / The student does not reach a standard described by any of the descriptors given below.
1-2 / Criterion A (4): The advertisement reflects very limited imagination and sensitivity. The student rarely uses literary and/or non-literary devices, or the student employs these features that do not serve the context and purpose.
Criterion B (7): The advertisement employs language-specific conventions by the limited use of one propaganda technique.
Criterion B (8): In the defense of choices made in producing the advertisement, ideas are not organized in a coherent and logical manner that has major lapses.
3-4 / Criterion A (4): The advertisement reflects limited imagination and sensitivity; the student attempts some literary and/or non-literary devices that minimally serve the context and purpose.
Criterion B (7): The advertisement employs language-specific conventions by either the solid use of two propaganda techniques or sustained use of only one.
Criterion B (8): In the defense of choices made in producing the advertisement, ideas are somewhat organized in a coherent and logical manner that has significant lapses.
5-6 / Criterion A (4): The advertisement reflects some imagination and sensitivity; the student employs some literary and/or non-literary devices such as color, humor, art, that somewhat serve the context and purpose.
Criterion B (7): The advertisement employs language-specific conventions by either the solid use of three propaganda techniques or repeated use of fewer than three.
Criterion B (8): In the defense of choices made in producing the advertisement, ideas are reasonably organized in a coherent and logical manner that has distinct lapses.
7-8 / Criterion A (4): The advertisement reflects adequate imagination and sensitivity; the student employs literary and/or non-literary devices that mostly serve the context and purpose.
Criterion B (7): The advertisement employs language-specific conventions by either the solid use of four propaganda techniques or the sustained use of fewer than four.
Criterion B (8): In the defense of choices made in producing the advertisement, ideas are mostly organized in a coherent and logical manner that has minor lapses.
9-10 / Criterion A (4): The advertisement, which is a creative piece, reflects superior imagination and sensitivity; the student employs literary and/or non-literary devices (color, humor, art, music, etc.) effectively that serve the context and purpose.
Criterion B (7): The advertisement employs language-specific conventions by either the solid use of five propaganda techniques or in-depth use of fewer than five.
Criterion B (8): In the defense of choices made in producing the advertisement, ideas are thoroughly organized in a coherent and logical manner that has no lapses.