Beyond just getting there – the interactive road
Supported by Vodafone Group Foundation and the Royal Academy of Engineering
18 March 2005
12.00 pm – 3.00 pm
BITLab, Brunel University, Uxbridge
The School of Information Systems, Computing and Mathematics (SISCM) at Brunel University is pleased to invite you to a public lecture entitled “Beyond just getting there – the interactive road”. Dr Oskar Juhlin, who is visiting SISCM as a Vodafone Senior Visiting Fellow in Communications, will present the talk.
The Interactive Road is a research agenda being pursued by the Mobility studio at the Interactive Institute in Stockholm since 2001 ( It explores the benefits of increased interaction between individual drivers, and road users in general, to create innovative services and corresponding technology. It recognises that the highway is used, apart from transportation, as a place of work and mobile experiences. The design approach relates to the work conducted in the early 1960s, in which architects Kevin Lynch and Donald Appleyard described the special characteristics that make up the highway experience. They believed that road construction could be further improved if it was informed by detailed studies of road user experiences. Today, forty years later, we are fortunate enough to customize the highway experience by means of dynamic and mobile computing. As part of the Interactive Road programme, a number of prototype services have been developed such as Placememo, for mobile workers, Hocman and Sound Pryer, for enhancing the experience of traffic encounters, and Back Seat Games, for passengers in cars. This work and ongoing research will be presented in the seminar as Dr Juhlin takes a tour of the interactive road.
Dr Oskar Juhlin is the Founder and Studio Director of the Mobility Studio at the Interactive Institute, Stockholm, Sweden. He is Associate Professor (“Docent”) in applied information technology at the IT-University in Göteborg. He holds a Ph.D. in the Sociology of Technology from the Department of Technology and Social Change, Linköping University. He also has a M.Sc. in Civil Engineering at Luleå Technical University. Previously, Dr Juhlin has been a research fellow at the Section for Science and Technology Studies at Göteborg University, and has conducted research at the Viktoria Institute in the Mobile Informatics programme.
The lecture will be hosted at the newly opened Brunel University Information Technology Laboratory (BITLab). As part of the London eScience Consortium, BITLab was created to support research in eScience and multimedia. BITLab’s world-class facilities include displays for virtual environment visualisation, videowall, digital holography studio and 3D object scanning.
The event will also provide an excellent opportunity to network with leading researchers from the Schools of Information Systems, Computing and Mathematics, and Engineering and Design at Brunel University.
Programme
12.00 – Registration and coffee
12.30 – Welcome note: Professor Guy Fitzgerald, Deputy Head of School (Research), School of Information Systems, Computing and Mathematics, Brunel University
12.35 – Presentation and questions
13.45 – Buffet, networking and tour of BITLab
15.00 – Closure
The event is free to attend.
To register: please complete the registration form attached and return to us at SISCM, Brunel University, either by fax 01895 269756or email:
Beyond just getting there – the interactive road
18 March 2005
12.00 pm – 3.00 pm
BITLab, Brunel University, Uxbridge
Registration Form
Please complete this form and fax back to 01895 269756 or email to
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