Magenta Research launches plug-in CAT5 receiver for Pioneer plasma displays

Pioneer panels can now be placed 1000 feet (305 meters) from video source

Brookfield, Conn., October 20, 2004 –

Magenta Research, manufacturer of the dynamic signage industry’s highest-performance video-over-CAT5 distribution systems, introduced a long-distance CAT5 / UTP receiver for Pioneer plasma display panels, at the Digital Retailing Expo held earlier this month in San Francisco.

The new high-resolution CAT5 receiver, the MultiView AK1000P, may be plugged into the expansion slot of the 43” and 50” Pioneer models PDP-504, PDP-50, PDP-434 and PDP-43. The MultiView AK1000P permits the Pioneer plasma display panels to interface directly with Magenta’s MultiView transmitters, distribution and switching gear, enabling them to be located 1000 feet (305 meters) away from the video source. Maximum resolution at 1000 feet is a specified 1920 x 1440 @ 70Hz refresh (display-dependent), ensuring compatibility with current and future displays as resolution increases.

Two to twelve plasma panels may be daisy-chained using the included auxiliary RJ-45 jack (see “Link Out” in product photo). Rather than having to associate every CAT5 receiver to a CAT5 transmitter, the chaining feature saves cabling, installation and hardware costs by allowing up to twelve receivers to be associated with one transmitter. Another advantage is that the displays at each receiver will be synchronous, important when multiple displays are in sight at the same time.

THE MULTIVIEW™ AK1000P EXPANSION SLOT RECEIVER

Magenta’s AkuCompä integrated skew compensation module is an option for the AK1000P expansion slot receiver. In cases where the inherent color skew is noticeable on the display (typically at distances longer than 400 to 500 feet of CAT5), the AkuComp feature allows the user to simply and accurately compensate on the receiver, using a set of timing dipswitches and a convenient test pattern. No adjustments are made at the source end.

A user requirement now addressed by Magenta’s MultiView Series is IP (Internet Protocol) control of the plasma display panels. The MultiView UTx IP Universal Transmitter converts IP to Magenta’s serial protocol, then transmits the signal over the CAT5 / UTP cable to the AK1000P.

Magenta Research has introduced several new CAT5 video distribution products in 2004. Others have been the MultiView Matrix 16x16 CAT5 switcher, the MultiView 9D 1x9 CAT5 distribution amplifier, the MultiView J8 port-addressable 1x8 for the courtroom environment and the MultiView PCI card-based CAT5 transmitter. The combination of the MultiView PCI transmitter and AK1000P receiver in the Pioneer expansion slot provides “box-free” video, plus audio or serial, signal distribution.

Randy Young, Director of Marketing and Business Development at Magenta Research, commented: “We’ve been working closely with Pioneer to develop the optimum solution for ‘direct-in’ UTP for any number of their 43” and 50” displays. The MultiView AK1000P design will give Pioneer customers the ability to conveniently remote any number of displays, showing any video at any resolution, using cost-effective CAT5 / UTP cable. Magenta is honored to be selected for Pioneer’s PDP ‘Expansion Solutions’ program and we look forward to serving Pioneer’s customers.”

About Magenta:

Magenta Research Ltd. is the demonstrated leader in the delivery and flexible distribution of audio/visual signals. In 2003 Magenta accomplished an industry first - the transmission and maintenance of high-resolution UXGA video at a distance of 1,500 feet (457 meters) over cost-effective CAT5-type cable. The company offers an adaptive, highly robust and cost-effective series of transmitter, receiver, switcher and distributive systems for a large variety of A/V applications, especially dynamic signage for airport, retail, fast food, museum, casino, courtroom and corporate applications. Based in Brookfield, CT, Magenta utilizes a network of distributors, representatives, resellers and catalogs to market its enabling technology worldwide.

Contacts:

Pioneer

Josh Kairoff

2265 East 220th Street

Long Beach, CA 90810

(310) 952-2000

www.pioneerindustrialav.com

Magenta Research

934 Federal Road

Brookfield, CT 06804

(203) 740-0592

www.magenta-research.com