Troy R. Lerew
3656 Cheltenham Road Home: (717) 751-2411
York, PA 17404 Cell: (717) 940-5223
Executive Sales Management / Merchandising / Operations / Marketing
PROFILE: Ø Comprehensive experience in new business development, operations, strategic planning, team leadership and finance, including sales and sales staff management, with total P&L responsibility.
Ø Proven ability to lead organizations through critical startup, turnaround and growth strategies through acquisitions, taking advantage of economies of scale and increasing profits, improving overall operating efficiency and delivering financial objectives, while developing effective vendor relations.
Ø Skilled in marketing, merchandising, budgeting, process improvement and sales analysis, including business forecasting and generating profit projections.
Ø Proficient in client relations and market penetration, as well as presentations to C-level executives.
Ø Work effectively with senior executive management, including training and supervising managers and staff at all levels of experience.
Ø Recruit, mobilize and integrate high-performance teams; establish goals and controls, while monitoring results to meet strategic objectives.
Ø Utilize Windows systems and MS Office, including MS Word, MS Excel, and MS Power Point to develop documentation and spreadsheets to track progress and prepare reports.
EXPERIENCE: UV3 Masterguard – Vice President of Sales 05/12-present
Primary responsibilities are sales force, account development, product development, marketing, and alternative channel distribution.
Allegheny Furniture Consignment – Vice President/COO 05/11- 04/12
Responsible for the development and strategy of new company regarding all aspects.
UV3 Masterguard – Vice President of Sales 04/09-05/11
Primary responsibilities are sales force, account development, growth and marketing. Increased business by 30% during tenure.
Montage Furniture Services – Vice President of Sales 11/06-03/09
Primary responsibilities are sales force, account development & growth, marketing, and recognize and establish new business/product opportunities. 2007 sales growth was up 45% over previous year, followed by consistent growth in 2008.
Treasures Furniture – Vice President of Merchandising & GMM 11/05-10/06
Developed merchandising department, strengthened vendor relations, provided increased margins with steady sales increases, while reducing inventory levels through sku management and effective buying decisions. As a member of the executive team and minority owner, I was also involved with the overall strategy of the company.
Sofa Express – Vice President of Sales and Store Operations 10/04-10/05
Provided leadership for management teams at 60 stores, including Sales, Merchandising, Human Resources and Operations senior managers, with 5 direct regional reports.
Troy R. Lerew Page Two
Breuners Home Furnishings Corporation, Lancaster, PA
Progressed through a series of executive-level positions to assist in developing a corporate culture for this start-up parent company, during a six-year period of heavy acquisition and growth, with annual revenues of more than $400 million.
Senior Buyer – Casegoods 5/03-9/04
Accountable for all Buying/Merchandising pertaining to Dining room, Bedroom and Youth
categories.
® Traveled to China to develop product.
® Reshaped product line to best meet the consumer’s needs.
® Narrowed vendor assortment to provide better strategic relationships.
® Improved margin & sales volume.
® Improved vendor relations with win-win negotiations.
® Aligned all internal / external business elements.
Divisional Vice President – East Coast 1/00-5/03
Provided leadership for management teams at 40 stores, including Sales, Merchandising, Human Resources and Operations senior managers, with 6 direct reports and a staff of up to 700 associates.
Held full P&L responsibility for strategic planning, marketing and operations.
Identified and develop policies and procedures to implement best practices enterprise-wide.
Charged with improving the bottom line, lowering inventory and operating costs.
Manage a $60 million expense budget.
Accountable for Division’s $120 million store contribution.
® Consistently reduced costs by up to 30% during full tenure.
® Increased enterprise value from a negative $3 million to $25 million EBITDA through expense reduction and increased delivered sales during full company tenure.
® Initiated successful store branding and name recognition marketing strategies
® Introduced a stocking program that increased delivered product ability, and distinguished the company in the industry by showing comparable increase in delivered sales.
® Co-authored and prepared a vendor compliance manual that strengthened vendor relationships and resulted in reduced costs and improved customer satisfaction.
® Conceived and implemented licensee programs that increased profitability with a guaranteed income.
Vice President of Operations 1/99-1/00
Directed the overall performance of existing and acquired facilities, including sales, operational budgets and forecasts, customer service and staffing levels.
In charge of strategic planning, sales compensation, vendor relationships and margins.
Established MBOs for Store Managers and Directors.
® Initiated a Price Tag Management System at each store that resulted in a 2% increase in margins through reduced labor costs and physical inventory cycle times.
® Reduced staff through streamlining processes that also increased customer satisfaction.
® Introduced a Warranty Protection Program that combined fragmented policies to include complete coverage, increasing sales to more than $7 million from $800,000, resulting in an 83% gross profit.
® Developed all Service Quality policies and procedures.
Troy R. Lerew Page Three
® Spearheaded and implemented Integrity Selling methodology enterprise wide.
® Established sales staffing levels throughout the company to grow the business.
Divisional Vice President 1/96-12/98
Accountable for all sales and operations, including forecasts and gross margins for the Good's Division after its acquisition. Heavily involved with marketing, advertising and merchandising campaigns.
® Grew division to Top 15 ranking for Home Furnishing Retailers in the U.S.
Good’s Furniture & Carpet, Inc. – Regional Vice President 9/84 -12/95
Oversaw six stores while personally managing one store, including the freestanding La-Z-Boy Galleries. Business was acquired by Breuners Home Furnishings Corporation.
Lerew’s Furniture, Dover, PA - Partner 1979 -1984
Oversaw all daily operations, including budget planning and forecasting, staffing, purchasing, merchandising, advertising, sales, customer service, inventory control, shipping and delivery. Business was sold to Good’s Furniture.
® Expanded sales to more than $1 million annually.
PERSONAL: Served on the Executive Board of Directors for Young Home Furnishings Executives since 1999. The goal of this organization is to attract young people to the home furnishings industry in all levels and fields, including retail, manufacturing and IT.
RELATED Center for Creative Leadership, Greensboro, NC Completed several courses.
TRAINING:
AMA, completed Sales Management and other advanced management courses.
John Lawhon - Selling Retail, International Sales Education System Administrator 1993-1998
Integrity Selling, Inc., serve as Administrator since 1998.
Franklin-Covey, Four Roles of Leadership Course completed in 2003.
EDUCATION: York College, York, PA
Business Administration