MXM'S MOBILE PRACTICE, THE HYPERFACTORY, GROWS LEADERSHIP WITH APPOINTMENT OF ADAM GOLD AS MANAGING DIRECTOR, NEW BUSINESS DEVELOPMENT
NEW YORK, N.Y. (August 28, 2012) -- Meredith Xcelerated Marketing (MXM), Meredith Corporation’s (NYSE:MDP; ) global customer engagement agency, announced today that Adam Gold has joined as Managing Director, New Business Development for the agency’s Mobile Practice, The Hyperfactory.
Gold is responsible for leading new business and marketing initiatives, as well as maintaining and growing key accounts. He is based in MXM’s New York office.
“In today’s complex marketplace, we strive to help brands cut through the clutter,” said Doug Rozen, SVP/General Manager of MXM’s Mobile Practice, The Hyperfactory. “Adam brings a product sales expertise that will be invaluable as we package our leading mobile capabilities to better inform, serve and drive success for clients.”
Gold joins MXM from Scanbury, Inc. where he served as Vice President, North American Sales. Previously he was President, Apogee Consulting, and prior to that, served as Sr. Sales Director, Advertising Age at Crain Communications, Inc. Before joining Crain Communications, Gold was Vice President, New Business Development at The Coastal Group then Vice President, New Business Development at Whereoware LLC. Earlier in his career, he held various positions in advertising sales.
Gold earned a BA from the University of Maryland.
About Meredith Xcelerated Marketing
Meredith Xcelerated Marketing’s (MXM) heritage lies in its more than 40 years of experience in creating custom programs and customer relationship marketing platforms. What began as Meredith Publishing Services in the 1970s has evolved into a global full-service agency creating powerful marketing solutions for many of the nation's top brands and companies, including Lowe’s, Kraft and Chrysler. MXM has significantly added to its marketing solution capabilities in recent years through the acquisition of cutting-edge companies in areas such as digital, mobile, video, database, healthcare and social marketing. In October 2011, MXM announced a strategic investment in London-based iris worldwide, one of the world’s most successful international marketing agencies.
In addition to the iris investment, over the past five years MXM has added expanded marketing capabilities in key areas with the acquisition of leading agencies including The Hyperfactory (mobile), Genex (digital), New Media Strategies (social media), Directive (database analytics) and BIG Communications (healthcare). MXM now has more than 700 employees and works with more than 50 brands. Visit for more information.
Contacts: Amanda Cortese, 212.551.7087;
Patrick Taylor, 212.551.6084;