Template: Market research proposal

Author:

Date:

1.  Summary
Explain briefly the purpose of the market research and why it is required. Also, give an overview of what the desired outcome of the market research is.
2.  Objectives
Give full details about what problem has been identified that requires market research to be conducted. Explain what the market research results will be used for and how they will help achieve the overall goals.
3.  Background information
Explain what information already exists on this topic and what is already known. Also, highlight the gaps in knowledge that the market research will hopefully fill.
4.  Hypothesis
Describe what is believed to be the likely outcome of the market research and what is hoped to be learned.
5.  Target audience
Explain who is the audience(s) to be researched, make sure to be very specific. Also, describe how you will source this target audience and how you will ensure they meet the correct criteria.
6.  Data collection
Describe all the data collection methods that will be used during the market research and, in detail, how they will be carried out. Explain how accuracy of data will be maintained, how potential candidates for the research will be approached and, if applicable, how they will be reimbursed for their time and contribution.
7.  Research and analysis evaluation
Explain who is the audience(s) to be researched, make sure to be very specific. Also, describe how you will source this target audience and how you will ensure they meet the correct criteria.
8.  Data collection
Describe all the data collection methods that will be used during the market research and, in detail, how they will be carried out. Explain how accuracy of data will be maintained, how potential candidates for the research will be approached and, if applicable, how they will be reimbursed for their time and contribution.
9.  Ethics
Explain how the market research will adhere to ethical codes by thinking about how issues such as participant confidentiality, data security, privacy, and consent of research participants will be addressed.
10. Timeline
Provide a detailed timeline of when the research needs to begin and when a full report is required, ensure sufficient and realistic time for both data collection and data analysis are considered.
11. Budget
Give details of the total budget available for the research and what this needs to cover.

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TEMPLATE – MARKET RESEARCH PROPOSAL