JOYRIDE TUNDRA
Background Information:
In 2015, Pennzoil launched an exhilarating new film platform. It all started with Airlift Drift and expanded into Prequel. Prequel set the stage for what was to come in 2016, Joyride.
In JOYRIDE TUNDRA, a signature Pennzoil Yellow 2016 BMW M6 Coupe, is tracked, found and driven to the extreme through the arctic tundra of Alberta, Canada by famed precision driver, Rhys Millen.
Joyriders recognize Pennzoil as a category leader and want to experience the technology Pennzoil has to offer first hand. Because they’re so well-connected, they find out Pennzoil has special test cars with its OEM partners hidden in different locations all over the world.
Joyride Tundra: https://youtu.be/CVayZ3MRhys
Relevant Links:
Joyride Prequel: https://youtu.be/MWmbLpeoLZA
Joyride Circuit: https://youtu.be/_WBxpalG10g
JOYRIDE Baja: https://youtu.be/eiJVtcjTWWY
Pennzoil Social Media Channels:
/Pennzoil @Pennzoil @Pennzoil /Pennzoil
For Additional Information: Melissa Winters / 201-341-9305 /
#JOYRIDE