Press release

A first for the dairy category as Wyke Farms launch a ‘Help for Heroes’ cheese and butter

Wyke Farms and Help for Heroes Partnership Announced

Somerset: 18th February 2013 – Help for Heroes (H4H), the UK charity which provides direct, practical support to those who suffered life changing injuries and illnesses while serving our country, today announces a working relationship with Wyke Farms Ltd, who are launching the first dairy product with H4H branding. The two ‘Help for Heroes’ endorsed products are as follows: ‘Salted Butter for Heroes’ and ‘Mature Cheddar for Heroes’. A minimum of 3 pence from each pack of butter and 7 pence from a pack of cheese will be contributed to Help for Heroes Trading Limited which Gift Aids all its taxable profits to Help for Heroes (Registered Charity Number 1120920).

Help for Heroes already endorses a number of successful products in the Grocery sector including Eggs and Whisky. Help for Heroes is one of Britain’s most admired charities and is keen to offer an easy way for the public to show their support for the charity. Lizzie Neyland, Head of Corporate Relationships at Help for Heroes says “We are delighted that Wyke Farms has launched these two quality dairy products to support Help for Heroes, enabling us to provide lifelong support to Servicemen, women and veterans as they recover from injury and illness. We have been looking at how great quality dairy products can support Help for Heroes for some time now and the opportunity to raise funds through the sale of products in this category will make a real difference to the charity.”

Help for Heroes is working with Wyke Farms, the UK’s largest independent cheese producer and milk processor, to create the two products. Wyke Farms is a family-run business with 150 years of family farming experience producing cheese and butter and prides itself on its award-winning cheddar, which is enjoyed by more and more customers every year.

Wyke Farms and Help for Heroes have chosen iconic black packaging carrying the image of the stretcher-bearers embedded in cheese and butter. 'We have tried to use key butter and cheese usage occasion as the hero of the pack as it's not about branding, it's about 'Help For Heroes', encouraging people to spare a thought for those who have made personal sacrifices, and raising money for this fine charity at the same time.' said Rich Clothier.

Instead of advertising the brand, marketing costs saved will go to Help for Heroes, ‘in this way we will be able to offer a competitive price to the shopper whilst still delivering a sustainable price to our own farms, farmer milk suppliers and dairy. This sustainable model, is key to the long term success of these products.’ Continued Rich.

Wyke Farms’ cheese and butter is made with the milk from their cows grazing the lush pastures of the Mendip Hills in the centre of the Cheddar making region in Somerset. It has been producing its award-winning cheddar for over a century and has grown to become one of the largest family-owned food brands in Britain valued at over £70 million at retail (Kantar data). The company have achieved substantial growth year on year by staying true to the traditional values behind the brand.

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For further information or images about Wyke Farm please contact:

Jodie Welton +44(0)7887 780464

For further information about Help for Heroes please contact:

David Fraser +(0)1725 514 276

Images available here:

http://connectedpr.com/wyke-farms/wyke-farms-media-library/

Notes to Editor

About Help for Heroes

www.helpforheroes.org.uk

http://www.facebook.com/HelpforHeroesOfficial

Help for Heroes provides direct, practical support to wounded, injured and sick Service personnel, veterans, and their families. This is provided through grants to individuals and other Service charities, capital build projects and support for life at our four Recovery Centres across the UK.

H4H was founded by Bryn and Emma Parry after a visit to the hospital at Selly Oak. It is a charity (Reg no 1120920) which provides direct, practical support, primarily to those wounded in current conflicts. It launched on 1 Oct 2007.

About Wyke Farms

www.wykefarms.com

http://www.facebook.com/wykefarms

Wyke Farms Ltd is a family run company based in the heart of the Somerset cheddar-making region. The art of traditional cheese making will never be lost on the Somerset farm where the Clothier family have been making cheddar in Somerset since 1861.

Today, Wyke Farms is the largest independent cheese maker and milk processor in the UK producing over 14000 tonnes of cheddar per year to the same award winning 150-year-old recipe.

The Wyke Farms brand is the 4th largest brand in the Cheddar category and the only independent company in the top 10 cheese brands with retail sales of over 65 million with double-digit growth for the last five years.

Wyke remains a truly traditional family business. Ivy’s grandsons Richard and Tom now run the cheese making operations with their father John, whilst her other two Grandsons David and Roger run the family dairy farming operations. The four grandchildren share Ivy’s passion for cheese making where flavour, texture and taste are paramount. They believe that this attention to detail is the reason that their cheese has won more awards at national cheese shows than any other.

For further information or images please contact:

Jodie Welton +44(0)7887 780464;

Images available here: http://connectedpr.com/wyke-farms/wyke-farms-media-library/