Anthony H. Kerr
Home Contact
745 High Plains Ave. Home: (225) 767-3618
Baton Rouge, LA 70810 Cell: (225) 337-5860
EDUCATION
Ph.D. Business Administration (Marketing)
Louisiana State University – Baton Rouge, LA (May, 2004)
Major: Marketing Minor: Management
M.B.A. Louisiana State University – Baton Rouge, LA (May, 1972)
B.S. Louisiana State University – Baton Rouge, LA (May, 1970)
Major: Marketing
ACADEMIC EXPERIENCE
Southeastern Louisiana University, Hammond, Louisiana
Assistant Professor, Department of Marketing & Supply Chain Management 2005-Present
Louisiana State University, Baton Rouge, Louisiana
Post-doctorate research, Part-time Instructor (Department of Marketing) 2004-2005
University of North Carolina at Asheville, Asheville, North Carolina
Visiting Instructor (Department of Management & Accountancy) 2003-2004
Louisiana State University, Baton Rouge, Louisiana
Graduate Assistant (Department of Marketing) 1999-2003
Adjunct Instructor (Management) 1989-1990
Southern University, Baton Rouge, Louisiana
Instructor (College of Business Administration) 1990-1991
1993-1999
RESEARCH INTERESTS AND PRESENTATIONS
Current Research Interests
Service Recovery
Consumer Complaint Behavior
Cause-Related Marketing
Decision Processes/Consumer Regret Behavior
Conference Presentations and Proceedings
Kerr, Anthony H. & Das, Neel (2010), “The Effects of Selected Antecedent Constructs on
Cause-Related Purchase Intentions and Attitudes: An Empirical Examination”, Society for
Marketing Advances Annual Conference. Best paper in Solomon/Buyer Behavior Track.
Kerr, Anthony H. & Das, Neel (2009), “The Effects of Message Framing and Other Key
Constructs on Cause-Related Donation Exchanges”, Society for Marketing Advances Annual
Conference.
Kerr, Anthony H. & Das, Neel (2009),“The Use of a Concrete-Partitioned Message Frame: A
Conceptual Cause-Related Perspective”, Winter American Marketing Association Educators
Conference.
Kerr, Anthony H. (2005),“The Influence of Music on Store Advertising Effectiveness and In-
Store Shopping Outcomes”, Society for Marketing Advances Annual Conference.
Das, Neel & Kerr, Anthony H. (2002),“Cause-Related Message Framing: Its Effect on the
Likelihood of Participating in Donation Exchanges”, Society for Marketing Advances
Annual Conference.
Journal Publications
Das, Neel & Kerr, Anthony H. (2010),“Shoulda, Woulda, Coulda: A Conceptual Examination of
the Sources of Post-Purchase Regret”, Journal of Marketing Theory & Practice.
Das, Neel & Kerr, Anthony H. (2009),“Improving the Impact of Cause-Related Donation
Exchanges Through Message Framing”, Journal of Applied Business Research.
Cope, R. F., Bradley, R. D. , & Kerr, A. H. (2008),“Improving Project Management Through
Knowledge Management Principles”, International Journal of the Academic Business
World.
Research in Progress
Kerr, Anthony H. and Neel Das, “Cause-Related Marketing: A Triadic Examination of selected
Constructs and Their Effects on Purchase Intentions”. Near-term target: Journal of
Consumer Marketing.
Das, Neel & Anthony H. Kerr, “Individual and Collaborative Effects of Product-Cause Fit,
Donation Quantifier, and Type of Purchase on Cause-Related Exchanges“. Near-term
target: Journal of Marketing Theory & Practice.
TEACHING ACTIVITIES
Courses Taught
Southeastern Louisiana University Principles of Marketing
Consumer Behavior
Marketing Research
Special Topics in Marketing (MBA level)
University of North Carolina Marketing Research
at Asheville Consumer Behavior
Promotion Management
Principles of Marketing
Louisiana State University: Buyer-Seller Communication
Principles of Marketing
Consumer Behavior
Business Policy and Problem Solving (Strategic
Planning)
Southern University: Principles of Management Business & Society
Principles of Economics Managerial Finance
Commercial Banking Principles of Marketing
Labor Management Relations Strategic Planning
Marketing Management Introduction to Business
Physical Distribution
ACADEMIC SERVICE ACTIVITY______
Internship Advisor: Senior research projects are required for management majors at the
University of North Carolina at Asheville. I advised one student during the spring semester,
2004 from project planning and implementation to completion and presentation of results.
University Assignments: Southeastern Louisiana University; Advisory Committee to the Office
of Sponsored Research, 2005-2008.
College Assignments: Southeastern Louisiana University; Business Week Committee, 2007-
2008.
Department Committee Assignments: Southeastern Louisiana University; Since joining the
department, committee assignments have included the following activities: supply chain
management initiative, curriculum assessment, annual faculty evaluation guidelines, revision
to departmental annual merit instrument, student awards, tenure & promotion guidelines
sub-committee, department head and faculty search committees, and marketing assessment.
Student Mentoring and Advising: Southeastern Louisiana University, 2005 – Present.
College of Business Honors Convocation: Presenter of Marketing honors awards at academic
year-end convocation, Southeastern Louisiana University.
PROFESSIONAL SERVICE ACTIVITY______
Editorial Review Board: Journal of Marketing Theory & Practice, 2007 – Present.
Reviewer: Journal of Business Research, 2006 – 2007, special issue on anti-consumption.
Reviewer: Society for Marketing Advances Conference, 2007, E-Commerce Track.
Reviewer: Society for Marketing Advances Conference, 2005, Doctoral Dissertation
Competition.
Reviewer: American Marketing Association Summer Educators Conference, 2005, Service
Marketing Track.
Discussant: Society for Marketing Advances Conference, 2007, E-Commerce Track.
INDUSTRY EXPERIENCE
Insurance – 2 years
Prudential Insurance Company - Baton Rouge, LA
Rabenhorst Insurance Company - Baton Rouge, LA
· Marketed life, health, investment, and property & casualty insurance products.
· Marketed a pre-need funeral planning product.
· Assisted in the sales training of pre-need sales staff.
Investments – 8 years
Merrill Lynch - Baton Rouge, LA
Prudential Bache Securities - Baton Rouge, LA
Legg Mason Securities - Baton Rouge, LA
· Marketed equity, debt, annuity, and tax sheltered products and services.
· Appointed to product or service coordinator roles in retirement services, equities, and information services.
· Appointed to acting office manager role, relating to certain tasks, during manager’s absences.
Radio Show Host/Co-Host – 1 year
WIBR-AM - Baton Rouge, LA
· Produced and hosted a weekly issue-oriented talk show.
· Successfully sold ad spots to provide sole-support for the program.
· Show concept and planning was a self-initiated effort while teaching at Southern University.
Bank Marketing and Operations – 9 years
Louisiana National Bank - Baton Rouge, LA
· Department Manager, Marketing Research and Product Development.
· Department Manager, Savings Department.
· Led, supervised, or participated in numerous R&D projects or project teams.
· Participated in the retail marketing planning process.
· Participated on the retail pricing committee.
· Supervised primary and secondary marketing research, new product development or existing product enhancement, direct mail promotion, focus group, and ad creation input activities.
INDUSTRY AFFILIATIONS
Former Director, Rabenhorst Life Insurance Company, Baton Rouge, Louisiana.
PROFESSIONAL AFFILIATIONS
American Marketing Association Academy of Marketing Science
Society for Marketing Advances Association for Consumer Research
Society for Consumer Psychology
CIVIC GROUP ASSOCIATION______
St. James Masonic Lodge #47, Baton Rouge, Louisiana
REFERENCES
Dr. Robert F. Cope III, Ph.D., P.E.
Dept. of Marketing & Supply Chain Management
Southeastern Louisiana University
SLU 10844
Hammond, LA 70402
(985) 549-2277
Dr. Thomas J. Karam
Department of Marketing
Louisiana State University
3122C CEBA
Baton Rouge, LA 70803
(225) 578-1287
Dr. Arthur G. Bedeian
Ralph & Kacoo Olinde Professor of Management
Department of Management
Louisiana State University
3158 CEBA
Baton Rouge, LA 70803
(225) 578-6141
6