M. Huerbin page 2
Michele Huerbin cell: 724-601-2246 home: 724-847-42891124 Route 68, New Brighton, PA 15066
Summary of Qualifications
/ An accomplished communications specialist with a concentration in retail and service industries, including regional corporations like Bruster’s, SHOP n SAVE, Sheetz, DAD’S Pet Foods and Wintergreen Resort; and local companies like Prizant’s, Carnegie Science Center, Henne Jewelers and The Coffee Tree Roasters. While additional business-to-business experience came through project management for national corporations including Siemens Westinghouse and Bombardier Aerospace.An early career in broadcast television honed creative writing skills, while later agency positions furthered technical writing abilities and talent for project management. A self-starter accustomed to juggling multiple tasks. Works equally well alongside company presidents, management and staff.
Profile
/- More than 15 years experience in marketing, event planning and public relations
- Ability to direct complex projects from concept through implementation
- Successful budget management and stewardship
- Goal-oriented individual with strong leadership capabilities
- Organized, highly motivated, and detail-directed problem solver
Relevant Experience & Accomplishments
/Account Management
- Launched the world’s 1st $1 Million Ice Cream Cone
- Responsible for $1.4 million advertising budget for leading retail ice cream franchise
- Manage recruitment campaign and advertising for $3.4 billion regional convenience chain
- Lead the re-branding and managed $1.5 million budget for Pittsburgh’s largest flooring retailer
- Plan, negotiate and buy FSI insertions and outdoor on a local, regional and national level
- Familiar with network and cable television planning/buying, as well as radio
- Administer internal employee communications programs for 300-store franchise network regarding programs, promotions, advertising and publicity
- Devise team-building events and workshops to boost employee morale
- Successful coordination of an annual community relations program to reach in excess of 150,000 targets with an estimated value of $250,000
- Assess, manage and execute all forms of marketing, including: direct mail, FSI, workplace marketing, radio, television, print and billboard
- Provide complete account service, marketing and public relations planning
- Supervise staff and provide direction for successful project management
- Provide annual and per project budget planning and management
- Serve as counsel in crisis management situations
- Develop community awareness and new market introduction campaigns
- Facilitate press conferences, ground breakings and grand openings
- Negotiate and coordinate added-value sponsorships
- Write media kits, brochures, newsletters, press releases and feature articles
- Maintain consistent relationships with media (reporters, editors and news directors)
- Conceptualized and implemented annual charitable events to build brand awareness and increase product recognition
Broadcast Production
- Worked with advertisers to develop marketing and promotional campaigns
- Wrote and produced commercials, public service announcements and long-format programs
- Conceptualized, coordinated and organized events in Pittsburgh and surrounding counties
- Designed and produced yearly sales presentations and accompanying marketing materials
- Facilitated 12-hour telethon including segment production, scripting, stage design, host coordination and management of stage crew
- Coordinated radio and cable advertising buys
- Familiarity with on-air scheduling and trafficking, as well as target audience projections
Employment
/ Account Supervisor,Think Communications, Inc. / 2004-presentAccount Manager, Public Relations, Ten United / 1999-2002
Public Relations Specialist, Integra Marketing Group / 1998-1999
Writer/Producer - Freelance, KDKA-TV / 1998-1999
Public Relations Manager/Producer, WNPA-TV / 1997-1998
Marketing Coordinator/Producer, WPGH-TV / 1993-1997