DANIELLE WIPPERFURTH
www.daniellewipperfurth.com | (612) 849-3772 |
SUMMARY
Strategic Change Leader who champions the relationship between brand and customer experience in driving loyalty and growth. Kellogg Marketing MBA with track record of success influencing and collaborating with diverse stakeholders to implement cross-functional initiatives. Adept at inspiring and building structures to support teams to deliver on brand promises. Leverages extensive consulting and in-house experience across sectors, channels, industries, and geographies to quickly identify and address opportunities.
EXPERIENCE
VARIOUS ORGANIZATIONS, Chicago, IL / Minneapolis, MN / San Francisco, CA 2016 - present
Brand and Customer Experience Consultant
· Partnered with C-suite of Luxury Consumer Brand to define current and desired brand strategy and customer experience. Used quantitative and qualitative market research, creative workshops, and statistical analysis to uncover insights and voice of customer, develop persona-based customer journeys, identify pain points, segment customers, and develop cross-channel solutions including employee engagement strategies. Presented recommendations to 25+ stakeholders across teams and facilitated alignment on solutions.
· Consulted with CPG Spirits Brand to improve in-store activation, positioning, pricing, shelf placement, brand extensions, national expansion, and brand ambassador training.
· Worked with top 300 wealth management team at UBS to define key differentiators and write core promotional materials
· Managed all projects with professionalism, navigating tight deadlines and budgets, complex scopes, and diverse stakeholders
ELI LILLY & COMPANY, Indianapolis, IN Summer 2015
MBA Intern, Customer Experience Improvement Strategy
· Designed new customer experience solution for new product with projected $179M annual revenue: designed and conducted research, distilled complex qualitative and quantitative data (including legal, sales, insurance, experience, brand, and market share), and facilitated design thinking brainstorm with cross-functional leaders
· Influenced senior leaders to implement new customer experience solution using compelling business case, customer journey and insights, financial model, and operations strategy
UNLTD INDIA / JOURNEYS FOR CHANGE, Mumbai, India 2012-2014
Head of Marketing, Sales, and Business Development
· Initiated, designed, and facilitated corporate strategic planning process for leadership development company. Facilitated analysis of brand, market, industry, and competitive landscape. Led executive team of 6 through 3-phase discussion spurring pivot in product and service offerings, value proposition, target customers, and brand.
· Developed brand strategy for startup incubator’s expansion across India. Led team of 8 including founders and vendors through creation of identity, architecture, positioning, naming, and messaging. Ensured alignment across geographies by creating brand management tools and providing coaching/training.
· Led 4 interns to write and execute annual marketing plan, nationwide conference, and annual report, generating record reach and engagement
· Increased sales by leading team tracking leads and KPIs to redesign and fill gaps in sales process, leveraging social proof marketing, and deploying a unified content marketing strategy across channels including email, website, and social media
DC STOP MODERN SLAVERY – Anti-Trafficking Organization, Washington, DC 2010-2012
Executive Director / Lead Organizer (Volunteer), 2011-2012
· Increased membership by 400 and number of active teams from 2 to 12. Recruited and empowered new leadership and introduced new brand alignment and culture-building practices.
· Oversaw team of 25’s production of largest anti-human trafficking walk in the world. Hosted 2,000 participants on the National Mall and raised $100,000 for 10 selected partner organizations.
Director of Communications (Volunteer), 2009
· Managed 5-member team responsible for running all organizational communications. Disseminated news and opportunities across channels including events, website, email, and social media.
CHIEF – Brand and Technology Agency, Washington, DC 2009-2012
Marketing Strategist, 2011-2012
· Served as lead strategist on cross functional teams. Conceptualized and produced integrated marketing campaigns, websites, and mobile applications for high profile B2B and B2C clients including the federal government, international nonprofits, and commercial enterprises.
· Monitored consumer and market trends, synthesized findings, wrote creative briefs, and crafted content
Business Development Associate, 2009-2011
· Drove increase in contract win rate from 50 to 85% by initiating and managing redesign of business development process, leveraging storytelling, and building database of resources and best practices
· Led teams of up to 13 senior staff to develop proposals for multi-million-dollar, multi-year projects
EDUCATION
KELLOGG SCHOOL OF MANAGEMENT – NORTHWESTERN UNIVERSITY, Evanston, IL 2016
MBA, Marketing, General Management
· Areas of Study Included: Brand Strategy, Service and Experience Design, Customer Insights, Marketing Research, Leadership Coaching, Change Management, Corporate Strategy, and Data / Analytics
· Leadership: VP – General Management Club, Section Leader for First Year Students
· Independent Research Projects: International growth potential of Chinese Internet brands
DAVIDSON COLLEGE, Davidson, NC 2009
BA, English
· Leadership: Experience Director and Board Member for women’s leadership organization
· Areas of Study Included: Study and Service Semester in India, Psychology, Economics, Brand Strategy
· Independent Research Project: Gatorade’s “G” re-brand
CERTIFICATIONS
Human-Centered Design (IDEO.org), Visual Thinking (EVT), Public Speaking (Toastmasters), Social Innovation (StartingBloc), Proposal Management (APMP)
SOFTWARE
SQL (data analysis), Stata (statistics), Qualtrics (analytical research), MS Office (Excel, Word, PowerPoint)
STRENGTHS
Influencing (WOO, Communication), Relationship Building (Relator), Executing (Arranger)
INTERESTS
Motown, Vinyasa Yoga, Organizing Poetry Nights
Wipperfurth 2