087412: 81125 - Sound of Shell: Sonic Branding Making of Video
Accessibility script for1087412 81125_Sound_of_Shell_4min_v1.7_MIXED_Approval_16x9.mp4
Duration: 05:24 minutes
Vision
A few pedestrians walking across the zebra crossing at Abbey Road, London, famous for the cover photograph of The Beatles Abbey Road album; a photographer photographs them
Abbey Road NW8 street sign, also famous for cover of Abbey Road album, in the background a woman pushes a child in a buggy onto the pavement from the crossing
Front exterior of Abbey Road studios
Elisa Harris in vision
“We are very excited about today.”
Tom Howe voice over
“It's amazing being here.”
Vision
Front exterior of Abbey Road studios, panning down over the building
Tom Howe in vision
“I mean, obviously Abbey Road's got a great history.”
Tom Howe voice over
“It's a very big deal.”
Vision
The Abbey Road Studios sign above the main entrance
Elisa Harris voice over
“Working with Shell has been a wonderful journey, and today is a kind of culmination
of many hours of work.”
Vision
The recording floor of Abbey Road Studios, chairs gathered round in an orchestra’s arc around the conductor’s podium, microphones, music stands, a few musicians and technicians moving about preparing and checking
Inside of the control room looking out over the recording floor
Close up on the black - ebony - keys of a piano, the expanse of the keyboard is reflected back in the open polished lid of the piano
Close up of a pianist with headphones on
Close up of pianist placing his hands on the white – ivory – keys of a piano, he begins to play, his hands playing and the keys also reflected in the lid of the piano
Audio
Shell Sonic music begins to play
Vision
Programme title:
RECORDING THE SHELL SONIC BRAND
ABBEY ROAD, LONDON
Dean Aragon in vision
“The Shell brand is known for many things. Not only its technology, but its commitment to building communities, to building nations, investing in young minds, to solve the energy challenges of the future - of the future of this planet. And we want to embody that spirit, not only in the way we look, but the way we sound.”
Caption:
DEAN ARAGON
VP BRAND AND CEO SHELL BRANDS INTERNATIONAL AG
Audio
Rise in level of Shell Sonic music
Vision
Pianist’s hands playing the Shell Sonic music on the piano, his hands playing and the keys also reflected in the lid of the piano
Dean Aragon in vision
“Music has been a part of Shell in its past. We've had a rich history with Bing Crosby, with Sammy Davis Jr.”
Rose Wangen-Jones voice over
“We've done sound before but not to this extent.”
Vision
Close up of pianist’s hands playing the piano, his hands playing and the keys also reflected in the lid of the piano
Close up of pianist’s hands playing the piano, from his opposite side
Dean Aragon and Rose Wangen-Jones in the studio control room
Rose Wangen-Jones in vision
“We were trying to bring something…”
Rose Wangen-Jones voice over
”…that's common across all the parts of Shell.”
Vision
Pan down the pianist’s arms to his hands playing the piano, his arms and hands playing and the keys also reflected in the lid of the piano
Close up of pianist’s hands on the piano, his hands playing and the keys also reflected in the lid of the piano
Rose Wangen-Jones in vision
“I mean, sound, when we think about it, sound is a big part of how we experience things.”
Caption:
ROSE WANGEN-JONES
GLOBAL BUSINESS DIRECTOR, JWT LONDON
Rose Wangen-Jones voice over
“It's something that is important and helps people engage with brands.”
Vision
An open music sheet, pan up to a particular section, in passing catches profile of the musician reading the sheet
Pianist’s hands playing the piano, his hands playing and the keys also reflected in the lid of the piano
Audio
Shell Sonic music ends
Vision
Pianist at the piano, his hands playing and the keys also reflected in the lid of the piano, he hits the closing note of Shell Sonic music
Dean Aragon voice over
“We came together with expert agencies…”
Vision
Pianist’s face, he smiles
Dean Aragon in vision
“…and we have been very fortunate, after quite a thorough search for potential composers to work with a brilliant young composer in Tom Howe who's making quite a big name for himself in Hollywood.”
Elisa Harris voice over
“He has a knack of writing a tune that becomes memorable and timeless and accessible to people around the world.”
Vision
Dean Aragon, Tom Howe and two other men listening and discussing
Close up profile of Tom Howe, another man next to him in the background
Close up of music sheet spread out on a table, a hand turns a page on the music sheet in the foreground
Tom Howe voice over
“I'm in Los Angeles now, so I've been there six months.”
Vision
Tom Howe with another man in the studio control room
Tom Howe with the same man above and music sheets spread out in front of them
Tom Howe in vision
“I'm doing TV and film music, so different television series…”
Tom Howe voice over
“…and working on feature films and things like that. As a composer, you're always by yourself. It's great having people…”
Vision
Recording floor, chairs, microphones, music stands, musicians moving around
Tom Howe on recording floor in discussion with the conductor
Tom Howe in the control room listening to two others, briefly in shot
Tom Howe in vision
“…who you can echo ideas off…”
Tom Howe voice over
“…and it's been great just having that feedback, and also that support, as well.”
Vision
Discussion among several people seated around the control room
Elisa Harris voice over
“We began by doing a very deep musical analysis…”
Vision
Two men seated in the control room, concentrating on something out of vision
Elisa Harris in vision
“…of all the music that Shell had ever created for any touchpoint across any communication”
Caption:
ELISA HARRIS
MANAGING DIRECTOR, CORD WORLDWIDE
Elisa Harris voice over
“- amazingly rich heritage.
Vision
Several people, including Dean Aragon, in discussion in the control room
Tom Howe voice over
“They talked about the history of the brand…”
Vision
Continuation of above control room shot, swinging round to focus on Tom Howe and Elisa Harris on a sofa
Tom Howe in vision
“…and the future of the brand and where it was going and then I was given musical examples…”
Tom Howe voice over
“…of bits that were liked, but it wasn't right. When we talked initially…
Vision
Tom Howe in the control room, listening and watching
Rose Wangen-Jones in the control room
Tom Howe and another man in the control room, both listening
Tom Howe in vision
“…about the values of the brand…”
Tom Howe voice over
“…the human and traditional element to it as well, because obviously the brand has a history and that's where the real instruments come in.”
Vision
Two musicians on the recording floor, talking and smiling
Violinist on recording floor, smiling, talking to someone out of vision
Another violinist, smiling, talking to someone out if vision, getting ready to play her instrument
Andrew Dudman in vision
“We talk about layout of the orchestra and make sure everyone's on the same page.”
Caption:
ANDREW DUDMAN
RECORDING & SOUND ENGINEER, ABBEY ROAD
Andrew Dudman voice over
“When we were recording, we did woodwinds and strings separately from the brass so then you can have a strings-only version or a brass-only version, or we can take away the theme on the trumpets –“
Vision
The control room, Andrew Dudman at the console in discussion with Tom Howe at the table behind him
Pan across a computer monitor in the control room onto close up of Andrew Dudman’s face, he wears headphones
Close up of hand adjusting level on the recording console
Digital sound information on computer monitor, edge of Andrew Dudman’s face at edge of shot
Andrew Dudman in vision
“- we did that separately as well.”
Andrew Dudman voice over
“And it just gives you lots of options.”
Vision
Low long view of the recording console
Elisa Harris voice over
“We were absolutely clear…
Vision
Same shot as above, low long view of the console, pans up to see people, including Andrew Dudman, in headphones, and Tom Howe listening
Elias Harris in vision
“…within the brief, that the hook -”
Elisa Harris voice over
- the key melody - was going to be that which we would extract and use as a signature…”
Vision
Group of people in the control room, including Andrew Dudman, Dean Aragon, Elisa Harris and Tom Howe
Back of Andrew Dudman’s head as he looks at a computer monitor, he turns and looks towards someone out of shot
Andrew Dudman in the same position at the computer screen, Tom Howe and Elisa Harris on a sofa in the background
Elisa Harris in vision
“…but in sound.”
Audio
Key note sequence in the Shell Sonic music
Vision
Close up profile of Elisa Harris in the control room as she listens
Wider shot of Elisa Harris on the sofa in the control room
Rose Wangen-Jones in vision
“Every time we listened to it, we remembered it.”
Rose Wangen-Jones
“It just felt right.”
Vision
Elisa Harris and Ton Howe on a sofa in the control room, Elisa Harris in discussion with someone out of shot
Audio
Key note sequence in the Shell Sonic music again
Vision
Close up of Elisa Harris in the control room
Elisa Harris in vision
“We now have an identity.”
Elisa Harris voice over
“That's just the beginning. Once you have the unifying identity…”
Vision
Close up of a violinist, on the recording floor, just as he has finished playing and holding his violin away
Three cellists on the recording floor
Another violinist just having finished playing and holding his instrument away
Elisa Harris in vision
“…you then start to think about how you can translate that into experiential…”
Elisa Harris voice over
“…and also social and digital and so on.”
Vision
Close up of a bow on a cello
Another close up of a bow on a cello
Close up of the faces of two violinists as they are about to play
Dean Aragon voice over
“Well, we're going to use it widely. We're going to make sure that it's used in everywhere…”
Vision
Close up of a clarinettist’s fingers holding the keys
Close up of two clarinets held by their players during a break in playing, in the background an oboist player lowers his/her instrument
Close up of the faces of two clarinettists during a break in playing
Dean Aragon in vision
“…we can have a sound for Shell. So every time you see the Shell logo, you should be able to - when available - hear as well what that logo sounds like.”
Dean Aragon in vision
“You can have different instrumentation, but in the end, the core melody and what we believe it embodies is what we will be committed to over the long term.”
Vision
Tom Howe and another man in consultation in the control room
A man seen through the control room window from the outside
Andrew Dudman and another man at the recording console, a woman stands above it
Full orchestra on while playing on the recording floor, seen through a window and from behind equipment and equipment racks
View of control room with people in it, through the rear glass, and looking beyond through the control room glass to the musicians on the recording floor
Trumpeter raises his instrument to his lips
Close up of recording console with red lights levels going up and down to the sound
Close up of fingers on a dial on the recording console
Audio
Full burst of Shell Sonic music
Vision
Full orchestra playing on recording floor, led by conductor, seen from above
Full orchestra playing, seen from rear of orchestra
Three trombonists finish playing and hold their trombones down
Dean Aragon voice over
“Over the last 100 years…”
Vision
Tom Howe and another man sitting at a table in the control room, three women stand behind them
Dean Aragon in vision
“…the Shell logo has been one of the most recognisable…”
Dean Aragon voice over
“…and certainly most ubiquitous, visual icons in business. What we'd like to do is really enrich this further by overlaying the power of sound. As we craft and sharpen our overall brand narrative, we want to make sure that that is then embodied in every aspect of our brand.”
Vision
Flautist seen from over his right shoulder, playing as he reads the music in front of him
Close up of fingers on a French horn’s keys
Look across four French horns as the players play them
Medium close up of a bow being drawn across a cello
Two cellists playing
Profile view of a violinist plucking the strings of his violin and closely listening
Seen from over the left shoulder as another violinist plucks the violin’s strings
Profile view as a third violinist plucks the strings
Audio
Vigour and volume of music increase
The wide mouth of a tuba and tuba player’s face as he draws breath and blows into his instrument