Defining Your Site’s Persona
Defining your ideal patient population, or “persona,” will help you decide what marketing materials to create and where to send them so the right people see them.
Persona Name:
What is my persona’s demographic information? / Age:Gender:
Health:
Other:
What are my persona’s pain points? (e.g. insulin shots, anxiety, etc.) / Emotional:
Physical:
Where does my persona go for general information? (e.g. social media, newspaper, etc.) / Online:
Offline:
What are my persona’s interests?
Example:
What is my persona’s demographic information? / Age: 18-30 yearsGender: Female
Health:
Type 1 Diabetes for 10+ years
Average BMI (18.5-24.9)
Active Lifestyle
Non-Smoker
Other:
Must live less than 100 miles from trial site
What are my persona’s pain points? (e.g. insulin shots, anxiety, etc.) / Emotional:
Mood swings due to varying blood sugar levels; anxiety about long-term health
Physical:
Must prick finger to check blood sugar; self-injects daily insulin shots; loses sleep due to low blood sugar
Where does my persona go for general information? (e.g. social media, newspaper, etc.) / Online:
Offline:
Magazines (e.g. Elle, Cosmopolitan)
Radio
What are my persona’s interests? / Outdoor activities (e.g. hiking, running, camping)
Cooking/eating
Movies
Social events
Persona Name: Patty Patient