Selected by the staff of INMA, the following are headline links to news on the newsmedia industry from the past 7 days.

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Earl Blog

  • Second Wave of newspaper cutbacks under way

Advertising

  • Mobile marketing becoming a mainstream option
  • Alternative weekly publisher Village Voice Media finds online advertising growth
  • Gannett courts advertisers with Buzz Bureau

Audience

  • Wall Street Journal receives 25% of its online traffic from Google
  • Newspapers growing their audience among the Philippines' wealthier consumers
  • New York Post circulation down 30% in 2.5 years
  • Financial Times creates exclusive online community in Long Room
  • National newspapers' local market competition heats up

Content

  • Micro-payment option may make pay walls more palatable for consumers
  • Orange County Register web site offers users more customisation options
  • News Corporation mulling removing its content from Google searches
  • Effective pay walls require premium content
  • E.W. Scripps undecided on online content pay walls
  • Bloomberg may charge for some online content
  • News Corporation online pay wall introductions may be delayed
  • News Corporation web charging discussions could run afoul of anti-trust regulations

Earnings

  • New Hampshire state government backs Eagle Times loan
  • U.S. consumers' willingness to spend on media raises companies' outlooks
  • Thomson Reuters reports profits down 32% in 3rd quarter

Labour

  • Minnesota's Star Tribune to shed almost 100 jobs
  • Pittsburgh Post-Gazette extends buyout offers to 144 employees
  • Torstar to outsource 100 newsroom jobs overseas
  • Trinity Mirror to cut 17 newsroom jobs at Merseyside subsidiary

Launches

  • South Africa's Weekender closes
  • Wall Street Journal's San Francisco edition launches

Media

  • Many publishers hesitant to take innovative action

Print

  • Guardian News & Media to pare back Observer in cost-saving move
  • Germany's Handelsblatt relaunches with compact format