Bronwyn Dickson Ney

227 Old Vine Way

Napa, CA 94558

707-337-3400

Experience

Knights Bridge Winery, St. Helena, CA

Vice President, Marketing & Direct (October 2011 – Present)

  • Led direct to consumer initiatives and marketing efforts for three boutique ultra-premium luxury wine brands
  • Grew DTC sales by 87% in first twelve months
  • Created hospitality experience from concept to execution
  • Implemented ecommerce and CRM systems
  • Developed messaging and branding, created marketing communication materials
  • Created KPI dashboards, processes, procedures and training manuals to increase efficiency and effectiveness

HALL Wines, St. Helena, CA

Director of Marketing (August 2007 – October 2011)

  • Developed and managed all marketing aspects of premium luxury wine brand including Branding, Marketing Communications, Public Relations, Web Marketing, Advertising, Ecommerce, Direct Sales Campaigns (internet, email and phone) and Customer Relationship Management initiatives
  • Managed direct to consumer initiatives and segmented campaigns, increased DTC sales 230% over 3 years
  • Led vision, strategy and implementation of multi-channel Salesforce CRM platform
  • Created and managed business processes, budgets and forecasts
  • Provided strategic business analysis and recommendations; served as a member of the Executive Management team
  • Managed and mentored team of three employees

The Clorox Company, Oakland, CA

Consumer Promotions and Interactive Marketing Manager (September 2005 –August 2007)

  • Managed consumer promotions and interactive marketing strategy, plans and execution for Clorox pet products
  • Increased membership in Paw Points Loyalty program by 61%
  • Planned and executed sampling, direct mail, on-pack, sweepstakes, coupons and added value programs
  • Drove charter and plans for company-wide integrated database/CRM platform
  • Effectively managed multiple marketing agencies to deliver integrated programs and reduce costs
  • Managed interactive and promotions budget and performed payout analysis to maximize ROI

Sephora USA, San Francisco, CA (division of LVMH, Moet Hennessy Louis Vuitton)

Marketing & Business Development Manager (July 2002 to May 2005)

  • Negotiated and managed online client acquisition programs most notably AOL, MSN, Yahoo, Google, Overture, reduced customer acquisition costs by 27% and increased sales by 116%
  • Spearheaded "Smart Sampling" program to promote customer trial and increase customer share of wallet. Promotion produced a 22% increase in the sitewide conversion rate.
  • Successfully managed and analyzed hundreds of promotions including 4 annual catalogs, increased circulation by 66%
  • Managed strategy and creative development for print and in-store POS displays of sweepstakes and promotions
  • Introduced and developed new programs to increase sales including smart sampling, Canadian sales and corporate gifts
  • Developed pilot program for Sephora’s CRM Loyalty Program
  • Managed marketing, technology, legal, training, and operations initiatives to start new loyalty program
  • Developed segmentation strategy, database analysis and forecasting plans

eLUXURY.com, San Francisco, CA (division of LVMH, Moet Hennessy Louis Vuitton)

Marketing Manager (February 2001 to July 2002)

  • Developed and managed strategic relationship marketing through buyer segmentation and customer loyalty initiatives
  • Managed creative and email marketing to ensure consistent branding and communication to customers
  • Identified and mined key customer metrics via database analysis, advanced segmentation resulted in an incredible 265% increase in targeted email conversion rates
  • Served as primary business user of Epiphany CRM software, standardized reporting and trained power users, reduced reporting time by 60%
  • Reduced customer acquisition costs by 74% through detailed management of online marketing programs including portals, partnerships, affiliates and online advertising

Burson-Marsteller Public Relations, San Francisco, CA

Client Executive (October 1998 to September 1999)

  • Managed day-to-day media activities for Sun Microsystems Java Software public relations team
  • Media trained engineers for press interviews and staffed executive briefings
  • Coordinated press logistics for special events and tradeshows, including JavaOne and Java Business Expo
  • Prepared reports and analysis on media exposure and coverage for senior management

Standing Ovations Speakers Bureau, San Diego, CA

Account Executive (December 1997 to August 1998)

  • Developed and implemented marketing plan to renew relationships with inactive clients
  • Created lead generation and speaker database
  • Screened new speakers and handled correspondence between bureau, speakers and clients

Education

Northwestern University, Evanston, IL

Integrated Marketing Communications

Master of Science, December 2000

  • Business Management Coursework – Public Relations, Database Segmentation, Marketing Finance, Marketing Management, Consumer Behavior, Statistics, Technology Management, Bargaining & Negotiations
  • Consulting Projects- Daimler Chrysler (Marketing Public Relations), Ocean Spray, Inc. (Media Relations), State Farm Insurance (Consumer Behavior), W.W. Grainger (Internal Communications), WebVision (Creative Strategies)

University of California, San Diego, CA

Bachelor of Arts, Communications

Speaker on Customer Relationship Management at The Dreamforce Salesforce Conference 2010, The Wine Industry Direct to Consumer Symposium 2011, and The Oregon Wine Symposium 2011.