Press Release

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Continental’s TireReplacement business gets closer to customers in Middle East & North Africa

  • Guiding principle is “in the market for the market”
  • HQ relocation to Dubai is part of Continental’slong-term strategy “Vision 2025”
  • Second office located in Casablanca, Morocco, with focus on North Africa

Hanover / Dubai, February 2, 2015. To drive forward the expansion of its Passenger and
Light Truck Tire (PLT) as well as Commercial Vehicle Tire (CVT) replacement business in the Middle East and North Africa (MENA), Continental has relocated the relevant business units from Hanover in Germany to Dubai, where the marketing, sales, customer services and controlling functions for the region have been based since the beginning of this year. “In line with our motto ‘in the market for the market’, through this step we are sending out a signal to our customers and to drivers in the region. We are aiming to use the new proximity to help us gain a better understanding of local requirements in more than 15 countries – and offer optimal solutions,” said Dr. Hartmut Wöhler, Head of Marketing & Sales PLT Replacement EMEA. With this move, the tire manufacturer is continuing the systematic pursuit of its long-term strategy “Vision 2025”as well as taking account of the cultural, commercial, and legal context in the Middle East region and in North Africa. As the new location brings all of the business unit’s functions under one roof, Continental will now be able to respond more rapidly to customer enquiries and wishes.

“We are not only delighted that all of our systems are now up and running in Dubai, too. We are also pleased to say that all of the employees who previously worked at our Hanover location had the chance to either move with us to Dubai or to take up another challenge within Continental Group. Our second base in MENA is now in Casablanca,” adds Jon Ander Garcia, Head of PLT and CVT Replacement Middle East and North Africa, who is reporting to both Dr. Wöhler and Herbert Mensching, Head of Marketing & Sales CVT Replacement EMEA.The tire manufacturer has been pursuing its Vision 2025 since 2011. In the meantime, more than two billion euros have been invested in the expansion of production capacities, as well as in tire technology and new processes and systems designed to facilitate sustainable profitable growth.

Continental AG
Continental develops intelligent technologies for transporting people and their goods. As a reliable partner, the international automotive supplier, tire manufacturer, and industrial partner provides sustainable, safe, comfortable, individual, and affordable solutions. In 2014, the corporation generated preliminary sales of approximately €34.5 billion with its five divisions, Chassis & Safety, Interior, Powertrain, Tire, and ContiTech. Continental employs approximately 190,000 people in 49 countries.

Tire Division
The Tire Division currently has 24 production and development locations worldwide. The broad product range and continuous investments in R&D make a major contribution to cost-effective and ecologically efficient mobility. As one of the world's leading tire manufacturers with more than 44,000 employees, the Tire Division achieved sales of €9.6 billion in 2013.

Passenger and Light Truck Tires
Continental is one of the leading manufacturers of passenger and light truck tires in Europe and the world's fourth largest passenger tire manufacturer in the original equipment and replacement market. The product development focus of the Continental premium brand is to optimize all safety-relevant characteristics, while simultaneously minimizing rolling resistance.

Sponsorship
Continental's Tire division is an official sponsor of the German DFB Cup, Major League Soccer in the
US and Canada, the 2015 Asia Cup in Australia and UEFA EURO 2016TM in France.

Media Database

Contact:
Alexander Bahlmann
Head of PR, Passenger and Light Truck Tires
Continental AG
Tire division
Büttnerstrasse 25, 30165 Hanover, Germany
Tel.: +49 (0) 511 938 2615
Fax: +49 (0) 511 938 2455

/ Klaus Engelhart
Press Spokesman, Passenger and Light Truck/Two-Wheel Tires
Germany/Austria/Switzerland
Continental AG
Tire division
Büttnerstrasse 25, 30165 Hanover, Germany
Tel.: +49 (0) 511 938 2285
Fax: +49 (0) 511 938 2455

Your contact

Klaus Engelhart, Phone: + 49 (0) 511 938 2285