The Coca-Cola Product Was First Sold in the 1800S by John Pemberton an Atlanta Pharmacist

Coca-Cola and Pepsi are the two well known beverages consumers compare in taste. The two drinks are still popular among today’s consumers. Because of the popularity of the two organizations and the trade mark of the beverages questions are often presented. In business the first thought is how does the two companies’ create value and sustain a competitive advantage from business strategies. Another may think about the measurement guidelines each company uses toward strategic effectiveness. Finally, the thought of both company’s effective measures process for continue success (Nadkarni, 2008).

The Coca-Cola product was first sold in the 1800s by John Pemberton an Atlanta pharmacist. Pepsi cola founded in 1898 and launched in 1902 to the public, by Caleb Bradham a pharmacist of North Carolina. The competitive advantage for Coca-Cola and Pepsi both internal and external has earned both companies national attention both beverages are known worldwide. Reach will uncover the above topics about each of these companies.

Competitive Advantages

Both Coca-Cola and Pepsi have been around for years. Most people are likely to favor one or the other in taste. Both cola drinks are comparable in color; however in taste the two drinks are completely different. Although the popular culture is serious about its preference in taste both drinks are equally known worldwide. The companies receive recognition by continuing different strategies toward the competitive business measures. This gives their company a more sustainable edge (competitively, socially, and environmentally). It also gradually widens leadership bandwidth to make a larger difference in their community and competitive context by setting new standards of what businesses can achieve.

The three types of growth seen between the two companies are growth, stability, and retrenchment strategy. There has to be an organizational focus on the profits. A measure of the company’s revenues and to note whether the company is gaining revenue is a part of the scope of business. Another strategy is stability this is the way the companies will gauge needs for improvement within the organization. The two companies measuring profits through sells is one example of stability. Leading into the final strategies, which are retrenchment and this benefit for both cola companies by focusing in on the turn around, and showing just how much more the companies can grow and market its products better for profit and growth.

Each organizations plan development of SWOT is a method understanding, and analyzing the internal and external sources for strengths and weaknesses and opportunities. A mission statement creates the opportunity for the companies to look toward future goals.

Questions came forth about for both Pepsi and Coca-Cola are about the sugar content in the products, and if the sugar content causes a weight problem in the American popular culture. Coca-Cola has also changed its recipe in pass years. Because Coca-Cola is offering its product to consumers in cans that appear much smaller to appeal to its consumers, this removes the topic about extra sugar in the product. Pepsi is following that trend; however Coca-cola has a smaller size available for consumers which offer less cola. The marketing behind this is brilliant because the consumers are happy and the sales for each product continue.

Each of the companies is reaching out to expand to the popular culture recently. Both companies are translating toward the social media in efforts to reach consumers. This is a measure of effectiveness reaching consumers by channeling the social media is the newest method of marketing any product. Reaching a much broader audience in efforts of promoting sells from consumers viewing the ad’s place on Face-book, and Twitter is the best way of the companies gaining effective measure.

Pepsi cola and Coca cola also use effective measures by emphasizing its brand name during the Super Bowl. Because this is a time when consumers drink each product for the game, the ad’s are not traditional but shifts to offer the consumer a memorable commercial to gain additional sales in the weeks to follow.

Both companies survey consumers to find a successful way of planning and measuring effective measures. The surveys are done in several ways, by phone mail, and recently add the social media, which includes Tex. Reach teaches that every successful organization strategy began by asking questions. By knowing the consumer is the company’s way of advancing in long-term sustainability. A strategic plan allows vision and direction for the company’s shareholders.

In conclusion both Pepsi and Coca cola offers consumers the desiring taste the companies are offering. Excellent quality and value well define is best way to describe the strategy that embraces each organization and what each provides to consumers through its product.

References

Branzei, O., & Nadkarni, A.G. (2008). THE TATA WAY: EVOLVING AND EXECUTING SUSTAINABLE BUSINESS STRATEGIES. Ivey Business Journal, 72(2), 1. Retrieved from EBSCOhost.

TAKING A STRATEGIC CHECK-UP. (2007). USA Today Magazine, 135(2744), 60. Retrieved from EBSCOhost.