Job Description Ref no:

/ Role Profile
Job Title / Manager LIS Marketing, British Council Chennai
Directorate or Region / S Asia / Department/Country / LIS, India
Location of post / As above / Pay Band / Grade H
Reports to / Senior Manager LIS Operations Chennai / Duration of job / Three years fixed term contract renewable
Purpose of job:
To lead on the membership concept and manage marketing and promotion at the British Council in South India, ensuring both meet agreed KPIs.
Context and environment: (e.g. dept description, region description, organogram)
South Asia Region The region is of high priority for the UK covering both high-growth economies (notably India, with a population of 1.2bn) and other countries important to the UK from a security perspective, principally Pakistan and Afghanistan. The region comprises India, Pakistan, Bangladesh, Afghanistan, Sri Lanka, Iran (non-represented) and Nepal. Programme priority areas are English, where there is a need to develop a stronger product offer for teachers and learners; Higher Education (with large opportunities in market intelligence and knowledge transfer) and the Arts.
India:
The UK has challenging ambitions for its engagement with India in Education, English and the Arts and British Council India’s role is to help create the conditions which will lead to their achievement.
Education: The UK’s ambition in higher education is to attract the best students from India and send students to India to strengthen future links. The aim is to significantly increase the institutional partnerships, in research, teaching and innovation, and support India’s reform agenda, including TNE and MOOC provision. In Skills and VET, the UK’s ambition is to play a critical role in helping to skill 500m people. The UK schools sector’s ambitions are to build cultural links and share best practice.
English: The UK’s ambition is for all learners and English language trainers and teachers in India to have access to English language training, teaching, learning, and testing solutions and professional development opportunities from the UK. We aim to significantly increase the number of UK-India institutional level partnerships and research collaborations (particularly in the fields of language of instruction, English skills for employability and CPD) which will support the Indian government in achieving its reform agenda.
Arts: The UK’s ambition in the arts is for strengthened collaboration and exchange between cultural institutions, leaders and professionals; to engage new audiences in the UK’s creativity and ideas leading to an enhanced appreciation of the UK’s cultural assets.
Our operations in the four main metro cities and through our centres in five further cities engage with over 2.5 million people a year. We aim to increase our reach to 3 million (including 1.5 million enquiries) by 2014.
We have three teaching centres in Delhi, Kolkata and Chennai. Our nine libraries and information services have a membership of more than 60,000, while our Exams business offers UK qualifications to more than 120,000 Indians wishing to enhance their English language, academic and professional skills.
We operate through centres in New Delhi, Chennai, Kolkata and Mumbai. In partnership with the Indian Council of Cultural Relations, we run five more centres in Ahmedabad, Bangalore, Chandigarh, Hyderabad, and Pune. India also hosts the British Council Management Services office in Noida, Uttar Pradesh, which provides finance and IT services for the global network.
Our pan-India network of 9 centres in Delhi, Chandigarh, Kolkata, Mumbai, Pune, Hyderabad, Chennai, Ahmedabad and Bangalore are currently going through a transformational change initiative designed to create 9 British Council centres offering our full range of products and services. The programme will establish a consistent British Council membership offer across all centres, increasing our reach and impact in all 9 geographies. It will also provide a 21st Century Library and Information offer and align the work of our libraries with our SBUs, to ensure that this meets our core purpose and strategic objectives.
Accountabilities, responsibilities and main duties:
(including people management and finance)
The Manager LIS Marketing, British Council Chennai
Marketing and Promotion (60%)
·  Leads on library marketing for South India
·  Liaises with the Head Promotion and Membership and other Marketing Managers around India to agree the marketing approach for their geographical area
·  Supports the marketing function in other centre(s) in their geographical area
·  Designs and delivers the annual marketing plan for their own centre to meet the annual membership and income targets
·  Conducts visits in the field to stakeholders identified in the marketing plan
·  Generates leads for the Reading Challenge programme for children and delivers it successfully
·  Designs and delivers the communication plan for the library
Measuring impact (20%)
·  Leads on developing KPIs for their centre and on monitoring and evaluating these
·  Leads on collating scorecard data
Programme Support (20%)
·  Provides support to Senior Manager LIS Operations with programme delivery (meeting and greeting, monitoring event take-up, etc.)
Key relationships: (include internal and external)
Internal:
Head British Council Chandigarh / Pune / Ahmedabad / Bangalore / Hyderabad
Senior Manager Programmes Chandigarh / Pune / Ahmedabad / Bangalore / Hyderabad
Senior Manager LIS Delhi/ Kolkata/Mumbai
LIS Central Team
SBU Teams
Marketing Manager LIS Delhi/ Kolkata/Mumbai
Integrated Service Desk Executives
Integrated Support Team members
External:
British Council Members
Other British Council stakeholders (exam candidates, teachers, students, alumni, etc.)
Arts Delivery Partners (arts bodies etc.) where appropriate
Venue Partners (IELTS venues, theatres etc.)
Vendors
Other important features or requirements of the job
(e.g. travel, unsocial/evening hours, restrictions on employment etc)
Occasional evening or weekend working where programme demands.
The post holder will be required to work in shifts on a rota basis. Shift patterns will cover these opening hours.
Please specify any passport/visa and/or nationality requirement. / Post holder will need valid work permit to work in India
Please indicate if any security or legal checks are required
for this role. / Child Protection / CRB check where appropriate
Reference Checks as per British Council India HR policy

Person Specification

Essential / Desirable / Assessment stage
Behaviours / Working Together – more demanding (ensuring that others benefit as well as me)
Making It Happen – more demanding (challenging myself and others to deliver and measure better results) / Shortlisting and interview
Creating Shared Purpose – essential (communicating an engaging picture of how we can work together)
Connecting With Others – essential (making regular opportunities to understand others better)
Being Accountable – essential (delivering my best work in order to meet my commitments)
Shaping The Future – essential (looking for ways in which we can do things better) / These behaviours will be needed to successfully carry out the role, but will not be assessed for recruitment purposes
Core Skills and Knowledge / Developing business – Level 1:
Reviews data
Applies a range of standard analytical techniques to support business development – e.g. pricing tools, revenue tracking, monitoring sales prospects, audience figures or profit margin.
Communicating and influencing - Level 2 :
Relates communications to circumstances
Displays good listening, writing and speaking skills, setting out logical arguments clearly and adapting language and form of communication to meet the needs of different people/audiences.
Planning and organising – Level 2
Plans ahead
Organises own work over weeks and months, or plans ahead for others, taking account of priorities and the impact on other people.
Using Technology – Level 1
Operates as a basic user of information systems, digital and office technology
Able, with adjustments if necessary, to use office software and British Council systems to do the job and manage documents or processes. / Shortlisting
and Interview
Experience / At least 2 years’ experience of working in a customer-facing role / Shortlisting
Qualifications / First degree or equivalent / Marketing qualification / Shortlisting
Submitted by / Senior Manager LIS Operations Chennai / Date / 9 January 2015

5 of 5 Recruitment Team June 2011