Different Ways to Design an Editorial Calendar - Group Project
Thanks for your willingness to participate in this group project to design as many different editorial calendar formats as we can using the same basic data.
Please create a monthly editorial calendar using February 2016 as your base month for consistency.
If the organization name is important to you, please use the “Center for Wayward Squirrels.” Some of the content below is related to this fake organization we often use in training programs.
Required Information to Show in Your Editorial Calendar
Email Newsletter goes out weekly on Tuesdays. Each edition has three articles. The edition that goes on February 2 will feature these three articles:
- What You Can Do about Cracked Acorn Syndrome
- Success Story: Fred Graduates from Traffic Avoidance Camp
- Save the Date for Spring Fling
No specific topics have been finalized for the other three issues in February.
A Direct Mail Appeal will be hitting mailboxes starting February 4. It’s an appeal for the scholarship fund to send squirrels to Traffic Avoidance Camp.
Email Appeals will be sent on the 9th, 15th, and 24th also on the scholarship fund appeal for camp. Paired with that fundraising appeal, we are also encouraging supporters to “Send an Encouraging Word to Campers” via Facebook and Twitter.
Additional Details to Show if You Want (Optional!)
Please feel free to add any of this additional information to your calendar . . .
Print Newsletter: A print newsletter will go out in mid-March. You could show planning for that edition in February.
Print Facebook: Let’s say you post once a day, sometimes twice, sometimes on weekends.
Twitter: Let’s say you tweet once a day, retweet once a day, on average, sometimes on weekends.
Responsibilities: How would you show who is responsible for what in your calendar? Let’s say you have a Communications Director, a Development Director and an Executive Director, but no junior staff.
Workflow and Internal Deadlines: How would you show when items are just an idea, in process of being created, ready for review, approved, and published? How would you show internal deadlines for those different stages?
Anything Else You Want to Add: What else do you include on your real editorial calendar? Feel free to add it to this one. For example, in our own calendar, we often makes notes about how to segment our email list for particular emails.
If you need additional details to make your calendar work, feel free to make them up!
Step-by-Step Directions:
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