Use the Halloween release as:

  • Material you can distribute to local media (sample cover email below)
  • Content to upload to your website and/or newsletter
  • Informational flyer for patients/public

Best Halloween treat? Enjoying allergy-free fun.

Dear [INSERT REPORTER’S NAME]:

When it comes to Halloween, kids and parents sometimes have different goals. Kids just want to have fun, maybe get scared a little bit, and indulge in sweet treats. Parents – especially those who have children with allergies and asthma – want to make sure their little ones steer clear of allergy and asthma triggers. They want everyone to stay healthy, and far away from unforeseen frights!

As you plan your fall issues, take a look at the press release below which includes tips on how to make sure kids with allergies and asthma are safe, and that they have a good time while trick-or-treating or attending Halloween celebrations.

As a local allergist who specializes in treating allergies and asthma, I would be happy to speak with you about Halloween safety for kids of any age – as well as other allergy and asthma topics.

Thank you for your time,

[INSERT NAME]

[INSERT PRACTICE]

Best Halloween treat? Enjoying allergy-free fun.

Kids with allergies and asthma don’t need to be left out

FOR IMMEDIATE RELEASE

[INSERT YOUR CITY, STATE] [INSERT DATE]– Every year around Halloween there is lots of hype about costumes, parties, candy and haunted houses. But kids with allergies and asthma sometimes fear that an ingredient in candy or allergy triggers from a costume couldstart their allergy and asthma symptoms.

“There aresome simple ways to keep kids safe on Halloween,” says allergist[INSERT NAME, INSERT PRACTICE]. “Keep certain common sense tips in mind as you prepare for the holiday. A little preparation can ensure your little ones don’t suffer from allergic reactions or asthma attacks.”

Following are six tips to help plan Halloween parties and trick-or-treating.

BOO who? - Even though kids might think their costume won’t be complete without a cool mask, sometimes it’s better to skip it – particularly for kids with asthma. If a mask is a must, it should never be tight-fitting or obstruct breathing.

Scary makeup might be frightful to skin –The ingredients in some Halloween makeup can cause allergic reactions. If your child suffers from eczema or another allergic skin condition, beware. Consider using high quality hypoallergenic makeup – or wear a hat instead! If you’ll be using makeup, make sure to test it on a small patch of skin in advance to see if your skin reacts.

Tricky treats – Kids with food allergies can find Halloween particularly frightful. There’s the chance they could accidentally eat something they’re allergic to and have a severe reaction. If trick-or-treating has you worried, consider starting some new traditions. Start a scavenger hunt around the neighborhood, have a Halloween-themed party and serve safe treats, or watch a scary Halloween movie with friends.

Arm against goblins! – If trick-or-treating is part of your plan, be well prepared. Parents of kids with allergies shouldcarry a charged cell phone, emergency epinephrine and a bag of safe treats in case your child wants to munch along the way. Make sure kids with asthma are taking their controller medications and have a reliever inhaler with them. Theirasthma could flare-up after running through moldy leaves or a fog machine.

Candy is dandy, if it’s safe – If your child goes trick or treating, it’s important to check their candy before they eat any. If there’s no label on the candy, which can happen with mini-sized treats, it’s not safe for your child with food allergies. Tell your kids to say “no thank you” to a treat they know isn’t safe, or bring all their treats home to have Mom and Dad check them out before eating. Drop off safe treats with neighbors so your child can trick-or-treat.

Join the teal pumpkin brigade – Food Allergy Research & Education (FARE) has a campaign to encourage awareness of food allergies. They suggest non-food treats and painting a pumpkin teal - the color of food allergy awareness - to place in front of your house. A teal pumpkin lets trick-or-treaters know you have non-food treats for those with food allergies. Consider these allergy-safe ideas even if your kids aren’t food-allergic.

For more information about treatment of allergies and asthma, and to locate an allergist in your area, visit AllergyAndAsthmaRelief.org, or visit our website at [INSERT YOUR WEBSITE ADDRESS OR HYPERLINK.]

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