Word strategiesNovember 2012

1. Keywords - Record the keywords in each text, i.e. the words that are necessary/useful to retell the information presented. - a diagramme is a better way of recording them than a list.

2. Vocabulary guessing strategy: guess the meaning of the following words in their context - the text and paragraph is each time mentioned - fluo these words in the text to make our correction in class easier.

Turok

§A.2 - change your name by deed poll

§A.4 – the first company to embark on this cutting edge marketing route

§B.3 - expenses are on Acclaim :

CBS and Pespi:

§1 - to hawk its fall season:

§5 - a segment featuring actors :

§9 - experiment with edgy, experimental ads:

§14 - the eye-catching gewgaws:

§last but one - to stem widespread declines in revenue:

3. Collocations:

Turok:

  1. They have ... the first human adverts, together with the Turok video game.
  2. The five contestants have ... the legal formalities to change their identities.
  3. Everything from their passports to their telephone bills will now ... their new identities.
  4. This is a ... edge marketing initiative.
  5. They claim that identity marketing is likely to become ... .
  6. This type of advertising is sure to ... a big hit.
  7. A British advertising ... has just ... a contest where five people change their names to «Turok».
  8. The reward ... 800 dollars
  9. Turok is a video game that has just been ... in the UK.

CBS and Pespi:

  1. The ad will ... in the magazine.
  2. The video ad ... the TV season.
  3. Advertisers are experimenting new technologies to ... their messages ... consumers.
  4. They offer a ... preview of the series.
  5. The battery can be ... .
  6. The tone of the ad ... well with the male-oriented humour of the comedy.
  7. The channel has ... more creative.
  8. They have made an effort to ... attention.
  9. They are trying to convince viewers to ... their new shows.
  10. They must keep costs ... .
  11. Such interactive ads are ... online, but rare in magazines.

There's a war on for your mind(facial recognition):

  1. The campaign ... gender-specific ad content.
  2. The ad is ... either a man or a woman.
  3. The ad is ... on a screen at bus stops.
  4. The screen ... a different gender-specific video message.
  5. The organization that is ... in the ad is Plan Europe.
  6. Some people have ... concerns about invase advertising.
  7. Invasive advertising will ... ads to specific consumer needs.
  8. They are ... plans to use microphones and cameras to ... people's lifestyles.
  9. The patent for iris recognition was ... in 1987 but ... last year.
  10. The technology was first used in the UK but has since been ... in other countries.
  11. Retailers will be able to ... the age bracket you belong to.

Brand Stretching:

move into
stretch
a brand
a brand's core
to broaden
a leading
to launch
new products are
a product / a new product range
a product
a product
consultant
credibility
in the pipeline
marketer
portfolio
value