For Release on January 29, 2015
Toyota Motor Philippines Introduces the New Prius C
The Prius has been known to be the pioneer in ECO (Hybrid) vehicle technology. Its signature Toyota Hybrid Synergy Drive (HSD) has changed the course of vehicle innovations around the world. This January 29, 2015, Toyota Motor Philippines (TMP) unveils a fresher and younger look for its subcompact hybrid vehicle, the new Prius C! “C” that stands for COMPACT, CLEAN, CLEVER and CITY, the Prius C is every inch practical.
Its “Eco Fun” design will be given new styling in its front bumper, and interior color trimming for a more youthful look. A new navigation feature is also offered in its in-car entertainment system promising ease and convenience towards the driver’s next destination. Moreover, the new Prius C will now have both Vehicle Stability Control (VSC) and Traction Control (TRC) features with cut-off switches. These traits ensure that it will prevent the car’s wheels from slipping sideways when cornering and hinder wheel slip when acceleration on slippery surfaces respectively. Aside from these new safety add-ons, the new Prius C also now sports an Emergency Brake Signal that will trigger the LED rear brake lamps to rapidly flash if the brakes are suddenly applied in excessive speeds.
As every Prius is known for, the new Prius C is equipped with the same Hybrid Synergy Drive (HSD) technology that produces excellent drivability and unparalleled fuel economy. It comes in the same reliable 1.5-liter 4-cylinder 1NZ-FXE VVT-i Atkinson cycle engine that complies with standard regulations of EURO V emissions. The characteristics of the hybrid system include the ability to accurately use the gasoline engine
and electric motor based on the current driving conditions which offers smooth and reactive driving while significantly minimizing fuel consumption and gas emissions. Overall, the new Prius C is an art form of engineering matched with an iconic and energetic design.
This fun-filled hybrid subcompact car comes in 4 lively colors to choose from: Silver Metallic, Yellow Mica Metallic (new), Cool Soda Metallic (new) and Orange Pearl (new.) The Prius C is available in 4 options: Prius C Full Option (White Pearl) priced at P1, 602,000, Prius C Full Option at P1, 587,000, Prius C Standard (White Pearl) at P1, 552,000 and Prius C Standard at P1, 537,000.
For more information on the Prius C, log on to www.toyota.com.ph, contact our Customer Assistance Center at 819 2912 or visit any of the 44 authorized Toyota dealers nationwide.
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