GARY D. PLATZMAN

(714) 884-5719

EXECUTIVE SUMMARY

Senior Business Manager with20plusyears ofsales, marketing and operational experience in the medical device and supply industry. Past 12 years developing the Falls Management Business Segment for Posey Company. Demonstrated levels of expertise and success in:

  • Development and implementation of Strategic Sales & Marketing Plans
  • GPO & IDNCorporate Contracting
  • Business Development
  • Product Development
  • Developing Strategic & Clinical Alliances

EXPERIENCE

POSEY COMPANY - Arcadia, CA2000–May 2013

VICE PRESIDENT, BUSINESS DEVELOPMENT & STRATEGIC ALLIANCES Nov 2012- May 2013

Senior Management position responsible for leading the transformation of the organization from product manufacturer to Patient Safety Solutions Provider.

  • Responsible for the identification of new business opportunities related to new technologies, products, emerging markets and companies; analyzing market potential, best fit for company, how the opportunity will align into the current business base and expanding business strategies.
  • Responsibility for developing the company’s overall IDN strategy and developing corporate partnerships with leading IDN’s.
  • Responsible for developing International Business Plan.

Gary Platzman – Page 2

VICE PRESIDENT OF SALES & MARKETING 2010-2012

Senior Management positionresponsible for development and implementation of the Strategic Sales and Marketing Plan. Manage Sales and Marketing Organization consisting of Field Sales Team, Corporate Accounts, Product Management, Marketing Communications, Customer and Technical Services, Contracts and Pricing teams.

  • Transformed company from small company operating in declining market (patient restraints), to market leader in rapidly growing Patient Safety market (Falls Management).
  • Created Clinical Affairs team to develop evidence based studies, and Solution based programs for customers.
  • Developed relationships with key thought leaders as clinical references critical to the development of evidence based studies and practice.

VICE PRESIDENT OF SALES2002-2010

Senior Management position responsible for development and implementation of the Strategic Sales Plan.

  • Developed and negotiated contracts with major national Group Purchasing Organizations, strategic IDN's and national Nursing Home Chains.
  • Create and foster C level supply chain relationships with strategic customers driving standardization and commitment.
  • Manage channel relationships with major national and regional med/surg distributors

DIRECTOR OF SALES 2000-2002

  • Restructured and rebuilt sales team.

DOVE MEDICAL–Ft. Worth, TX1996-2000

PRESIDENT

Start-up company – developed disposable personal care and bathing systems for acute and LTC markets.

  • Designed REDI+WASH Disposable Bathing System.
  • Set up manufacturing operations & procedures
  • Established key channel relationship with Cardinal Health.
  • Created National Sales Representative Network – 18 Independent Reps.
  • Won Premier GPO Contract Award (1999).
  • Company sold to Precision Dynamics (6/2000).

Gary Platzman – Page 3

MEDTECH SYSTEMS - Newport Beach, CA1993-1998

VICE PRESIDENT OF SALES & MARKETING

Start-up Durable Medical Equipment Company specializing in wound prevention, incontinence, specialty surfaces, powered mobility and orthopedic soft goods.

  • Developed key supplier relationships in strategic product areas
  • Created sales organization of 12 independent representatives covering western states.
  • Initiated and executed sales and marketing plans covering promotions, advertising and comp plans.

RAM OPTICAL INSTRUMENTATION - Huntington Beach, CA1990-1993

REGIONAL SALES MANAGER

Managed independent sales reps and distribution network in Southern California for high tech equipment manufacturer primarily serving medical device manufacturers and defense contractors.

ACU-RITE - Jamestown NY1989-1990

SALES ENGINEER

Managed distribution network in New England states for high tech equipment mfg.

RAYTHEON - Waltham MA1987-1989

QUALITY CONTROL MECHANICAL ENGINEER

EDUCATIONUniversity of Massachusetts, Amherst1986

Bachelor of Science, Mechanical Engineering

Pi Tau Beta – Honors Fraternity

PROFESSIONAL

AFFILIATIONS

  • Frost & Sullivan – Key Thought Leader (Sales) - Medical Device Summit
  • HMMC (Healthcare Manufacturers Industry Group)
  • OCTANE – Orange County Technology Group
  • Orange County Medical Device Alliance