CAMPUS U DESCRIPTION
Universal Pictures is in search of a College Representative from your school to join our Campus U team. Campus U is a grassroots-marketing program comprised of a student rep on top campuses across the country dedicated to promoting and publicizing select Universal Pictures feature film releases.
Campus U will be in session September through May with an average of eight to ten films during that period. Each rep will be in direct communication with Universal Pictures viaan extranet site, email, phone and fax.
The main goal of Campus U is to increase awareness for Universal Pictures'releases by creating and executing unique marketing campaigns.
A brief and general description of what will be required for each campaign:
§ Create a marketing campaign for your campus - focusing on promotions and publicity
§ Work with on-campus media to secure a film feature or review
§ Work with on-campus media to secure promotional support
§ Coordinate advance screenings for students
§ Work closely with on-campus student and faculty groups
§ Incorporate on-campus and nearby retailers
§ Distribution of posters and promo items around campus
§ Host themedactivities and parties both on campus and in the surrounding area
Representatives will be paida monthly stipendwhile Campus U is in session. Reps will be responsible for weekly updates and final reports.
Requirements:
§ Junior Status as of Fall 2008is preferred but sophomores should still apply. Applicants with only 2 semesters left before graduating will not be considered. Seniors with a year and half or more before graduating will be considered on a case-by-case basis
§ Public Relations/Marketing/Communications students preferred
§ A minimum of 10-15 hours per week to focus on Campus U
§ Easy access to Internet, email, phone, fax and Fed Ex deliveries
No previous experience is necessary. All Representatives will work directly with Universal to gain an understanding of what is expected.
Please send a resume and cover letter