VIP CARDS ISSUED Visitors Center: 188 Year Total:603

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July2017 HIGHLIGHTS

NEW MEMBERS:

Rob’s Place

TRAFFIC

20162017 % Change

Walk-in17321516-12.5

Year Total86138475-1.6

Phone Calls18027552.7%

Year Total123013479.5%

Web Visitors

Desktop 23,108 28968 25.3%

Year Total 133,999152,95014.1%

VIP CARDS ISSUED
Visitors Center: 188 Year Total:603

FROG PLAY CARDS ISSUED

Visitors Center: 10 Year Total:79

SOCIAL MEDIA

Facebook Likes .....39,858Month Change:1.5%

Twitter Followers....1,053Month Change:0.7%

Instagram Followers ...2,799Month Change:1.9%

ADVERTISING LEADS / WEB REFERRALS

Direct Leads: 105

Sunset Magazine: 46

Via Magazine: 14

Visit California: 36

MEDIA/TRAVEL INDUSTRY OUTREACH

Responded to wall calendar photo request from Save the Redwoods League
Communicated with Richard Bay about small finishing touches to Capital window
Met with Mary Kelly & Julie McManus from City of Angels Camp re. future funding, contract and lease with City
Gave CVB marketing results presentation to Valley Springs Area Business Association meeting
Completed reservations for backpacker fam tour referred by Visit California
Got permission from local photographer, John Fernandez, to use his New Hogan Lake fireworks photo on new website (
Attended DAC board of directors meeting
Emailed letter to BOS and City Council asking if they want CVB to change our by-laws to include 2 new voting, appointed board positions
Reached out to Supervisor Garamendi to let him know I could report back on cannabis tourism after DMA West Leadership Summit. He wasn’t interested.
Signed 3-month free extension with Trendkite
Developed Scope of Work for County & City per CAO request
Hired contractor to enter 301 redirects in new website as we prepare to launch
Responded to Visit California PR Measurement Survey
Designed and submitted new Fall ad for Via Magazine
Met with Tim Lutz, CAO for Calaveras at county offices – took scope of work and budget
Worked with ABC board on business workshops for July
Responded to Mary Watts’ (Ironstone’s) idea to do itineraries for Stockton Heat Players – forwarded to relevant members
Met with Whiskey Slide Productions: Red Dirt and Gold Dust - about how to best market their festival
Met with Gina Davis – new sales & marketing director for Greenhorn Creek
Submitted new copy to Capital Public Radio for August messaging
Met with Mark Degenhardt – Contract Project Manager
Sent Tim Lutz the Calaveras Ranks 14th Nationally article on our website

FILM COMMISSION

Responded to filming enquiry for MGM studios – cave filming referred by Heather Ginn
Sent location suggestions to a location manager for a Fox feature film – one in San Andreas, the other in Mountain Ranch

MEDIA COVERAGE

See the July 2017 Trendkite Report. Ad equivalency for the month was $163,324. Top stories included: Sacramento area fishing: Salmon season starts slow, but there are hopeful sign | Look inside the glamping tents at Bear ValleyMountain | Here are the top 100 bass lakes in the nation | Ziplines: when adventure becomes an act of faith | Mark Twain’s Cabin & More

CALAVERAS BLOGGIN’

Starry nights and solar eclipse in Calaveras
Calaveras Lake Round Up
Willie Nelson Outdoor Country Music Weekend

E-NEWS STATS

Monthly Member Newsletter
Subject line: Time Senstive Free Workshop + Annual Report + Experience Guide Renewals + Elections
Recipients:446
Open Rate: 31.7%
Click-thru Rate: 14.1%
Monthly Visitor Newsletter
Subject line: Stars Aligning: 2017 Solar Eclipse and Willie Nelson Country Music Weekend
Recipients: 9973
Open Rate: 22.8%
Click-thru Rate: 17%

SOCIAL MEDIA OUTCOMES

FACEBOOK ADVERTISING RESULTS: Page Likes

FACEBOOK ADVERTISING RESULTS: Reach

TOP PERFORMING FACEBOOK POST

SECOND-HIGHEST PERFORMING FACEBOOK POST

MARK TWAIN FACEBOOK POSTS

MOST ENGAGING INSTAGRAM POSTS

INSTAGRAM GROWTH FOR MONTH

Calaveras Visitors Center July 2017

JULY SIGN-IN STATS: 18% of our 1516 visitors signed in for a total of 227 sign-ins

Sign-in breakdown: US: 200/ 88% INTERNATIONAL: 27 / 12%

International Markets in order of visitation

VISITOR GUEST BOOK July 2017 – North America

VISITOR GUEST BOOK July 2017 – World

Gold Country (GCVA) social media report for July 2017