WPHA Strategic Plan: 2013-2015
Goals, Outcomes and Measurements (v 2013 December)
Proposed GOAL #1: Grow WPHA’s capacity for policy changes that improve the public’s health.
OBJECTIVE / MEASURE/SOURCE and BASELINE / PROGRESS12/2013 / INTERSECTION WITH WORKPLANS
Conduct 600 people-hours of policy-related training (e.g., HIA) annually / Annual Conference 2013:
· The Affordable Care Act-Strengthening Public Health in Wisconsin: A Policy and Implementation Update. Approximately 60 people x 1.25 hours = 75 people-hours
· Health Impact Assessment: A Viable Bridge for Community Design and Public Health. Approximately 30 people x 1.0 hours = 30 people-hours
· ?? eatsmart! Making the Healthy Choice the Easy Choice in the Restaurant Setting. Approximately 35 attendees x 1 hour =35 people-hours
HIA Pre-Conference: 78 x 3.25 hours = 253.5 people-hours
Conference total: 393.5 people-hours (inclusive of pre-conference)
Webinars:
6/12/13: WI’s Proposed State Budget and Its Impact on Women and Girls. 19 registrants x 1 hour = 19 people-hours
9/18/13: Affordable Care Act for the Public Health Community. 198 registrants x 1 hour = 198 people-hours
11/22/13: November Planning and Public Health Collaborations – HIA: A Tool for Incorporating Health in All Policies (HiAP) – 35 registrants x 1 hour = 35 people-hours
2013 TOTAL: 645.5 people-hours / PA Committee: Conduct at least one advocacy-related training – webinar
HIA Section: Increase the number of competent trainers from 3-4 to 6-10
HIA Section:
· Training co-sponsored at the annual WPHA meeting
PHN Section:
· PH Nursing Conference
· 3-4 webinars
Increase the hits on WPHA policy-related pages by 50% by December 2014. / Website hits in 2012:
Total hits: 16,070
· Top page view: Advocacy/ Current Issues/ Healthy Jobs 37,426
· Other Advocacy/ pages:
o Current Issues: 638
o Advocacy: 574
o Resolutions and Papers: 505
o Resources: 487
o Current Issues/ Public Health Funding: 428
o Current Issues/ Women’s Health: 372
o Current Issues/ Health Reform: 338
o Current Issues/ Raw Milk: 335
o Current Issues/ Healthy Youth Act: 304
o Current Issues/ Healthy Jobs/ Wellness Program could save state $9.4M: 289
Website hits in 2011:
Total hits: 12,253 / Website hits through December:
Total hits (through Dec.): 16,698
· Home page views: 19,560
· Top page view /Career Center/Discussion Board/Forum: 7,918
· Second top page view /Events/2013 Annual Conference – 6,488
· Other than “Home”, the top 8 pages are conference and career related (and login page)
· Top Advocacy page: /Advocacy 792
Note: The above information is preliminary. / PA Committee:
· Manage legislative priorities (Workplace Wellness, Public Health Council, Raw Milk)
· Manage other legislative and policy issues that come up throughout the year, including reviewing legislative request forms from members; use screening tool to determine position and priority
· Create compendium of past legislative positions and resolutions to guide Committee decisions
· Monthly updates to members on website, e-news
HIA Section: Finalize, package and promote tool kit to streamline HIA education process
Increase the frequency that members use editorial templates, legislative resources, and resolutions made available by WPHA or APHA in their day-to-day work. / PA Committee:
· Monthly updates to members on website, e-news
· Create compendium of past legislative positions and resolutions to guide Committee decisions
HIA Section: Finalize, package and promote tool kit to streamline HIA education process
Assure that each state senator and assembly person is contacted at least twice annually by the designated WPHA key contact or his/her delegate. / Currently no ‘key contact’ program (2011 baseline = 0)
Assure that each US representative and senator is contacted at least twice annually by the designated WPHA key contact or his/her delegate. / Currently no ‘key contact’ program (2011 baseline = 0)
Present for approval at least one resolution at the annual meeting every year. / No resolutions presented in 2013;
Dental Hygiene section planning for 2 in 2014; / Dental Hygiene Section: Resolution on fluoridation expected in 2014
HIA Section: Resolution on public health and planning partnerships expected in 2014
Address national, regional and state board-identified policy issues proactively (e.g., with member/supporter engagement, coalition building and/or other appropriate). / 2011-2012 Legislative Year:
· Led the “Healthy Jobs Initiative”
· Participated as a supporting partner in:
o Raw Milk Coalition
o BadgerCare Coalition
2010-2011 Legislative Year:
· Led on no initiatives
· Participating as a supporting partner in:
o Raw Milk Coalition
o BadgerCare Coalition / New process in place
3 priorities identified:
· Raw milk
· Healthy jobs
· PH Council
Participated in:
· Safe Milk Coalition / APHA ARGC – Encourage WPHA members’ involvement in APHA policy and advocacy efforts include NPHW and PHACT
PA Committee:
· Manage legislative priorities (Workplace Wellness, Public Health Council, Raw Milk)
· Manage other legislative and policy issues that come up throughout the year, including reviewing legislative request forms from members; use screening tool to determine position and priority
· Monthly updates to members on website, e-news
· Create long-term policy and legislative “wish list” and determine steps that can be taken now to lay groundwork for future efforts
· Conduct at least one advocacy-related training - webinar
Dental Hygiene Section: Dental hygiene practice setting as a legislative issue
HIA Section:
· Resources & Tools: Finalize, package and promote tool kit to streamline HIA education process
· Targets: Recruit relevant stakeholder groups and organizations to increase knowledge of HIA and enhance its utilization.
· Tracking: Develop a tracking system to document the outcomes and impacts of HIA in Wisconsin and disseminate findings.
MCH Section: Support PA Committee with any MCH-related information needed
Retiree Section:
· Review APHA resolutions
· Participate in PHACT and NPHW
General support for Goal 1 (policy):
ARGC / · Represent WPHA on the APHA Governing Council· Represent WPHA in GLPHC, serve as GLPHC chair in 2014.
Dental Hygiene Section / · Continual Outreach to RDH’s and Public Health RDH’s
o Tribal RDH
o Community Health Center RDH
o RDH Students
HIA Section / Technical Assistance: Serve as a capacity builder and “connector” for HIA practice and the inclusion of health impact and perspectives in decision-making.
Targets: Recruit relevant stakeholder groups and organizations to increase knowledge of HIA and enhance its utilization.
Tracking: Develop a tracking system to document the outcomes and impacts of HIA in Wisconsin and disseminate findings.
Activities at the annual conference
o Training co-sponsored at the annual WPHA meeting
o Social opportunities
Greater communication of HIA activities within WPHA
Work with WI HIA collaborative to explore state level partnerships
MCH Section / Expand key stakeholders engaged in MCH efforts
Retiree Section / Provide expertise to PA committee as needed
Workforce Committee / Support ARGC, PA Committee and WiCPHET as needed re: policy
Proposed GOAL #2: Enhance the resources and information available to public health professionals to support their practice.
12/2013 / INTERSECTION WITH WORKPLANS
Increase participation in WPHA-sponsored trainings 25% over baseline by December 2015. / Conference 2012: The Changing Face of Public Health: Preparing for the Future
TOTAL ATTENDEES: 322
Webinars 2012:
· Future of Public Health Nursing (63 attendees)
· Healthiest Wisconsin 2020: Aligning Policies and Systems for Better Health: Public Health Nursing Leadership Roles (166 attendees)
TOTAL ATTENDEES: 229
Public Health Nursing Conference 2012:
TOTAL ATTENDEES: 184 attendees (PHN Conference), 195 (MCH Pre-Conference) (duplicate count) / Conference 2013: Home Grown Solutions
TOTAL ATTENDEES:
· 317 (full conf and one day reg)
· 55 pre-conference only
Webinars 2013 (through December):
Approximately 375 sites (duplicate count) with a total of 789 registrants (duplicate count).
- November Planning and Public Health Collaborations – HIA: A Tool for Incorporating Health in All Policies (HiAP) – 20 sites, 35 attendees
- November Enhancing the Discussion about Contraception: What Public Health Nurses/Professionals Need to Know – 48 sites, 114 attendees
- October Workforce Assessment Webinar – 17 sites, 19 registrants (approx.)
- September Affordable Care Act webinar – 119 sites, 198 registrants (approx.)
- June MCH Webinar - 14 sites, 19 registrants
- May PHN Webinar – 18 sites, 31 registrants (there were some issues with log-in on this one, so many of the lines fell off early)
- March MCH webinar – 110 sites, 283 registrants
- February PHN webinar – 43 sites, 90 registrants
TOTAL ATTENDEES: 789 (duplicate count)
Public Health Nursing Conference 2013:
TOTAL ATTENDEES: 292 registrations
· 198 MCH Conference Registrations (82 MCH only) – 8 of these total registrations did not show up.
· 184 PHN Conference Registrations (70 PHN only) – 7 of these total registrations did not show up. / HIA Section
· Trainers: Increase the number of competent trainers from 3-4 to 6-10
· Targets: Recruit relevant stakeholder groups and organizations to increase knowledge of HIA and enhance its utilization.
· Activities at the annual conference
o Training co-sponsored at the annual WPHA meeting
o Social opportunities
· Work with WI HIA collaborative to explore state level partnerships
MCH Section: webinar
PHN Section:
· PH Nursing Conference
· 3-4 webinars
Retirees Section: Present/sponsor breakout session at 2014 Annual Conference
Increase learning and networking opportunities for new public health workers in Wisconsin. (Specific plan to be developed in 2013.) / HIA Section
· Resources & Tools: Finalize, package and promote tool kit to streamline HIA education process
· Trainers: Increase the number of competent trainers from 3-4 to 6-10
· Technical Assistance: Serve as a capacity builder and “connector” for HIA practice and the inclusion of health impact and perspectives in decision-making.
· Targets: Recruit relevant stakeholder groups and organizations to increase knowledge of HIA and enhance its utilization.
· Activities at the annual conference
o Social opportunities
Workforce Committee: promote current DPH New PH Employee Orientation in e-newsletter
Assure that all WPHA members who want a mentor can find a mentor. / No current mentors in the Mentor Program (2012 baseline=0) / Toolkit update pending for Spring 2014; WIC program interested in testing / Retiree Section: support mentoring efforts as needed
Workforce Committee: help recruit mentors and mentees
Deliver practice-based research information to all WPHA members on a monthly basis starting in July 2013. / No current research dissemination (2012 baseline=0) / October Webinar: Wisconsin Local Public Health Department and Tribal Health Center Workforce Training Needs Assessment / HIA Section
· Resources & Tools: Finalize, package and promote tool kit to streamline HIA education process
· Trainers: Increase the number of competent trainers from 3-4 to 6-10
· Technical Assistance: Serve as a capacity builder and “connector” for HIA practice and the inclusion of health impact and perspectives in decision-making.
· Tracking: Develop a tracking system to document the outcomes and impacts of HIA in Wisconsin and disseminate findings.
General support for Goal 2 (resources and information for PH professionals):
HIA Section / Greater communication of HIA activities within WPHAPHN Section / Academic-practice linkages
PHN Section / Content for website and communications
Retirees Section / Develop a “signature event” the section would carry out annually.
Provide content for website, e-news (news, events), and press releases.
Workforce Committee / 1-2 webinars on WiCPHET assessment; post updated WiCPHET reports; promote New PH Worker Orientation; promote MARPHLI
Proposed GOAL #3: Increase the public’s support for public health approaches that improve health for all.
12/2013 / INTERSECTION WITH WORKPLANS
Disseminate information to legislators or media at least quarterly.
/ November 2013 – Press release on Healthy Jobs bill.Provide 5 media resources annually, available for local community use starting in 2013.
/ August 2013 – Two case studies and 5 templates for community health improvement processes shared with members.Increase WPHA visibility through at least three newspaper or other publication features on WPHA partnerships, projects or policy approaches annually starting in 2013.
Increase Public Health Week visibility through at least three media venues starting in 2013.
/ APHA ARGC – Encourage WPHA members’ involvement in APHA policy and advocacy efforts include NPHW and PHACTStandard Operations OR Other
COMMITTEE OR SECTION / ACTIVITIESAwards
/ · Promote awards, select award winners, promote winnersAnnual Conference
/ · Promote and hold the conferenceCommunication
Advocacy / · As outlined previously; have and pursue a legislative agenda, respond to new legislative issues, engage the membership in responding to legislative issues (all in partnership with WALHDAB)Membership / · Membership recruitment and renewal
· Outreach to increase membership & membership involvement
Nominating / Recommends nominees for expiring offices and positions.
Early Career Professionals / · Membership recruitment
· Social and Networking Activities
· Mentor/mentee activities
PHN Section / · Carol Graham Scholarships
· PHN Awards
· Member recruitment
Retiree Section / · Develop strategy to find and recruit retirees to become members of WPHA and Retiree Section.
· Nominate members for awards
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