Please tick the appropriate answers

  1. Your current residential area

A Urban B Rural

  1. Your gender

A Male B Female

  1. Your age

A ≤18 B 19 – 29 C 30 – 39

D 40 – 49 E 50 – 59 F ≥60

  1. Your occupation

A Civil servant/government official B Public service worker C State-own Company employee DSelf-employed E Farmer F Soldier G Student H Pensioner

  1. Your education level

A High school or below B Junior college C University degree

D Master’s degree E Doctor/PhD

  1. Your monthly income or spending money：（RMB yuan）

A≤500 B 501—1000 C 1001—2000 D 2001—3000 E 3001—4000

F 4001—5000 G 5001—6000 H 6001—8000 I 8001—10 000 J＞10 000

  1. Where is the Huaying Mountain, whereare giant pandas going to be reintroduced?

A Beijing B Guangdong C Zhejiang D Sichuan E Hainan F Chongqing

  1. Do you like wildlife?

A I likeit very much B I like it C I like it moderately

D I dislike it E I dislike it very much

  1. To which degree are you concerned about wildlife conservation？

A Very concerned B Concerned C Moderately concerned

D A little concerned E Not concerned at all

  1. To which degree are you familiarwith giant pandas？

A Very familiar B Familiar C Moderately familiar

D A littlefamiliar E Unfamiliar

  1. How often do you visit giant pandas in zoos or panda breeding centers?

A Very frequently B Frequently C Moderately Frequently

D Occasionally E Never

  1. How do you get knowledge or information about giant pandas?（tick all that apply）

A Books, newspapers and periodicals B Television C Radio

D Internet E Communication with other people

  1. Do you support the Giant Panda Reintroduction Project?

A Strongly support B Support C Neutral D Oppose E Strongly oppose

  1. If giant pandaswere released into Huaying Mountain, what effects do you think it may have?（tick all that apply）

A Damagethe interests of villagers neighboring Huaying Mountain

B Raise public awareness of environmental protection

C Attract more tourists, thereby increasing local revenue

D The ecological environment will improve

E Improve the popularity of Huaying City

F Increase opportunities for employment

  1. Which group do you think the giant panda belongs to?

A Plant B Bird C Snake D Fish E Mammal F Human

  1. Are you willing to contribute towards the Giant Panda Reintroduction Project?

A Yes B No

（If you answered “Yes”, continue with questions17—19，If you answered“No”, skip question20）

  1. What is the maximum that you are willing to pay for the project per year (RMB yuan)？

A 30 B 50 C 100 D 200 E 300 F 500

G 1000 H 2000 I 3000 J 4000 K 6000

  1. Why are you willing to pay for the project？（tick all that apply）

A For the conservation of the giant panda, to make itsdistribution more widespreadand toincrease population numbers in the wild B Because I have asense of social responsibility

C Because I love pandas D To increase opportunities to watch the pandas

E The reintroduction of giant pandas will helpto promote local development

F The giant panda is a “national treasure”

  1. Which payment method do you prefer？

A Payment in the form of a land-fill tax paid to the state

B Money obtained through the purchase of certain goods (such as giant panda souvenirs, etc.) and indirectly donated to the relevant institutes

C Donation of funds to the relevant institutes by bank transfer, remittances etc. (including online banking payments)

D By buyingtickets to visitPanda Houses in zoos

E Through a third party payment platform (such as Paypal, Tenpay, etc.) that will donate funds to the relevant institutes

F By direct cash donation to a Wildlife Conservation Fund (such as WWF, CWCA, etc.)

G By sending a cell phone text message to donate to the relevant institutes

H By direct cash donation to therelevant agencies (Wolong Panda Club) of China Conservation and Research Center for the Giant Panda

  1. （Please continue here if you answered “No” to question 16）What is the most important reason that you are unwilling to pay for the Giant Panda Reintroduction Project？

A I do not believe that the donated funds will be rationally or really used to protect the giant panda

B I am not interested in the conservation of giant pandas

C All costs should be funded by the state and should not be paid by individuals

D I am unwilling to invest money to participate in this public service, but prefer to help protect the giant pandain other ways (such as by volunteering)

E I have a low income;it is difficult to pay other expenses

Please check again, and make sure you have answered all the questions

Thanks again for participating in this survey.The valuable information that you provided willbenefit the conservation of giant pandas and other rare and endangered wild animals, and also help government departments toserve the communitybetter.

Best wishes to you and your family!

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