ТОВАРНЫЙ ЗНАК. ЛОГО.

Bergstrems, BūVizuālā komunikācija / Bū Bergstrems; no angļu val. tulk. Vita Holma, Renāte Kārkliņa. – Rīga: Jāņa Rozes apgāds, 2008. - 240 lpp.

Olinss, VolijsPar zīmolu. Ar 60 ilustrācijām / Volijs Olinss; tulk. no angļu val. Eduards Liniņš. - Rīga: Neputns, 2005. - 279 lpp.: il.

Carter, David E.The Big Book of New Design Ideas / David E. Carter. - Collins Design, 2006. - 384 p.

/ Carter, David E.
The Big Book of New Design Ideas.

ISBN: 060833092

ISBN: 978-0-06-083309-1
How do creative people create?Where do they get their ideas?For many, "brainstorm" sessions are a starting point. But huge numbers of creative people go through creative annuals or other books showing large amounts of work by top creative people. (Author David Carter calls this process "solitary brainstorming.") The Big Book of New Design Ideas was created for this specific purpose. Each piece was selected based on its potential to trigger an idea in the mind of the reader. Look at the logo section: you'll see a lot of different techniques there. Suddenly, you see a logo that "triggers" an idea. And that idea may have nothing at all to do with the one you just saw. That's pretty much how this book works. For everybody who uses the works of others to inspire their own ideas, this book is the one that should be on the shelf.

Color Harmony Logos. More Than 1,000 Colorways for Logos that Work / Christopher Simmons, Tim Belonax, Kate Earhart; editor Kristin Ellison. - Rockport, 2006. - 160 p. + CD

/ Color Harmony Logos. More Than 1,000 Colorways for Logos that Work.

Christopher Simmons, Tim Belonax, Kate Earhart

ISBN: 592532446
SBN: 781592532445
Selecting the right color palette for any design project, whether personal or commercial, can make all the difference in getting it right. But choosing the right colors for a logo, and ultimately the identity, is essential because it will define all the collateral materials that will follow. Unfortunately, for most people choosing colors is not an easy process, but with a little bit of science and a color advice, anyone can make a strong choice.
Color Harmony: Logos opens with a discussion on how to choose color(s) for logos and follows with a number of case studies on logos where color is a dominate factor such as those for H & R Block, Kodak, and Coca-Cola.
Then, it takes the 26 adjectives from one of the series' predecessors, Complete Color Harmony, and shows one logo for each adjective in 60 different color combinations. The result: 1,560 logo variations that illustrate how colors are used.

Evamy, MichaelLogo / Michael Evamy. - Laurence King Publishing, 2007. - 351 p.

/ Evamy, Michael
Logo.
ISBN:185669528X
ISBN: 781856695282
The logo bible, this book provides graphic designers with an indispensable reference source for contemporary logo design. More than 1300 logos are grouped according to their focal form, symbol, and graphic associations into 75 categories such as crosses, stars, crowns, animals, people, handwritten, illustrative type, etc. To emphasize the visual form of the logos, they are shown predominantly in black and white.
By sorting a vast, international array of current logotypes ranging from those of small, design-led businesses to global brands the book offers design consultancies a ready resource to draw on in the research phase of identity projects. Logos are also indexed alphabetically by name of company/designer and by industrial sector, making it easy to piece together a picture of the state of the identity art in any client's marketplace.

Fishel, CatharineLogo Lounge IV: 2,000 International Identities by Leading Designers / Catharine Fishel, Bill Gardner. - Rockport Publishers, 2010. - 191, [1] p.

/ Fishel, Catharine
Logo Lounge IV: 2,000 International Identities by Leading Designers.
ISBN: 592535801

ISBN: 781592535804

Now in paperback, this fourth volume in the best-selling LogoLounge series delivers a fresh collection of 2,000 totally new logos from designers worldwide. This book, like the previous titles in the series, is compiled in association with LogoLounge.com, the largest database of logo designs in the world. The first portion of the book delivers insightful articles on high-profile projects created by top international design names, including Pentagram, Siegel+Gale, Jager Di Paola Kemp, Hesse Design, and Interbrand. The second part of the book contains 2,000 logos organized for easy reference by category (typography, people, mythology, nature, sports, etc.), as well as additional articles on recent designs by Gardner Design, Tompert Design, Karl Design, Hybrid Design, Iconologic, and Hugonaut.

Letterhead & Logo Design: Creating the Corporate Image. - Rockport Publishers, 1996. - 192 p.: ill.

/ Letterhead & Logo Design: Creating the Corporate Image.
ISBN: 564963985
ISBN: 81564963987
This fourth collection of the world's best letterhead and logo design showcases the most elemental--and popular--areas of graphic design today. Each featured letterhead and logo design was selected for its creativity and effectiveness: the volume as a whole presents a wealth of ideas for designers and clients. Designs for letterheads, business cards, envelopes, logos, and related stationary supplies are all included, making this a valuable resource for businesses large and small.
Leaf through the pages and you'll see designs represented from all corners of business, education, and industry: colors both stark and vivid, designs both basic and adventurous, and every texture from plain to exotic. See how the others are using these tactile effects for their own gain, and profit from it yourself. Letterhead and logo design has never looked better!

Letterhead and Logo Design 7 / John Sayles. - Rockport, 2003. - 208 p.

/ Letterhead and Logo Design 7.
John Sayles
ISBN: 1564969800

ISBN: 9781564969804

Now available in paperback, the 7th edition of Rockport's best-selling Letterhead and Logo Design series features the innovative work of talented firms and artists around the world from Lewis Moberly in London to Stoltze Design in Boston to Blok Design in Toronto. The book highlights striking logo and letterhead designs that communicate a firm's message through bold graphics, unexpected textures, brilliant colors, and special effects. A beautiful and exciting design showcase, this book will help artists working with clients in any industry to create attention-grabbing logo and letterhead systems.

Logo Design / edited by Julius Wiedemann. - TASCHEN, 2007. - 384 p.

/ Logo Design.
edited by Julius Wiedemann

ISBN – 3822846228

ISBN – 9783822846223
What's your sign? The world's best logo designs Everybody knows that brand identity is key. A good logo can glamorize just about anything, so it comes as no surprise that logo design is a crucial step in the development of a product or service. This exhaustive guide brings together diverse logos from over 30 countries, organized into chapters by theme, such as media, retailers, events, regions, service and agencies. A full index provided at the end of the book lists each logo's company, designer, and designer's website. Also included is a case study section, concentrating on logo application and development. No graphic designer can do without this book, and anyone who's interested in design will appreciate this diverse compendium of visual ideas. As scientist Linus Paulin once said, ?In order to come up with one good idea, you must have lots of ideas.?

Дайксель, А.Товарный знак в Европе и в России. Вопросы теории и истории / А. Дайксель, К. Брандмейер, Э.М. Глинтерник; пер. с нем. М.С. Кагана, Р.П. Шпаковой. - Санкт-Петербург: Славия, 2002. - 127, [1] c.: ил.

Дегтярев, А.Р.Изобразительные средства рекламы. Слово. Композиция. Стиль. Цвет / А.Р. Дегтярев. - Москва: ФАИР-ПРЕСС, 2006. - 256 с.: ил.

Матанцев, А.Н.600 способов продвижения торговой марки / А.Н. Матанцев. - Москва: Дело и Сервис, 2003. - 352 с.

Овчинникова, Р. Ю.Дизайн в рекламе. Основы графического проектирования: учебное пособие / Р.Ю. Овчинникова; под ред. Л.М. Дмитриевой. - Москва: ЮНИТИ-ДАНА, 2009. - 239 с. - (Азбука рекламы).

/ Овчинникова, Р. Ю.
Дизайн в рекламе.
ISBN13: 978-5-238-01525-5
Автор учебного пособия строит свою концепцию на основе социокультурного подхода к осмыслению роли дизайна в визуальной рекламе. Учебное пособие дает дизайнерам-графикам и рекламистам целостное представление о дизайн-проектировании рекламы. Раскрываются приемы и принципы ее образной выразительности, особенности мышления графического дизайнера, этапы проектирования рекламной дизайн-графики, а также методы и критерии оценки оптимальности проектного решения.

Романычева, Э.Т.Дизайн и реклама. Компьютерные технологии: справочное и практическое руководство / Э.Т. Романычева, О.Г. Яцюк. - Москва: ДМК, 2000. - 432 с.: ил. - (Для дизайнеров).

Эвами, МайклLOGO. Создание логотипов. Самые современные разработки / Майкл Эвами; пер. с англ. А. Шацков. - Москва: ПИТЕР, 2009. - 347 с.

/ Эвами, Майкл
LOGO. Создание логотипов. Самые современные разработки.
ISBN: 978-5-388-00654-7
Эта книга - Библия современной практики создания логотипов. Здесь их более 1300, разделенных на группы и типы в соответствии с формой, символикой, вызываемыми ассоциациями и так далее. Чтобы подчеркнуть визуальное значение формы логотипа, в книге они представлены в черно-белом варианте. В коллекцию вошли логотипы как небольших дизайнерских фирм, так и крупных международных широко известных компаний.

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