Group 12, Chapter 17 QUIZ

  1. Place the steps for Establishing a Relationship with Retailers in order:
  1. Developing a retail strategy.
  2. Choosing retailing partners.
  3. Managing an omnichannel strategy.
  4. Identifying types of retailers.
  1. I, IV, III, II
  2. II, IV, I, III
  3. I, II, III, IV
  4. II, IV, III, I
  1. Distribution intensity is commonly divided into what three levels:
  1. High, middle, low
  2. Intensive, low, selective
  3. Selective, exclusive, intensive
  4. Marshall’s, Macy’s, Target
  1. Luxurious brands, like Coach, believe that selling their products to full-line discount stores or off-price retailers would:
  1. Strengthen its relationship with customers.
  2. Cause it to go out of business.
  3. Weaken its image.
  4. Cause it to sell all of its products at a lower price.
  1. Which of the following is NOT one of the four P’s in the retail strategy?
  1. Price
  2. Priority
  3. Promotion
  4. Product
  1. A retailer that markets a product that is only available from the retailer, uses what kind of branding?
  1. Generic-Label
  2. National
  3. Private-Label
  4. Public-Label
  1. When a retailer uses newspapers, television and magazines to advertise their products they are using which of the four P’s?
  1. Product
  2. Priority
  3. Promotion
  4. Price
  1. Which of the following is NOT a benefit of stores for consumers?
  2. Personal Service
  3. Instant Gratification
  4. Long Lines
  5. Personal Service
  6. Which of the four P’s is convenience the key ingredient to success?
  7. Price
  8. Promotion
  9. Place
  10. Product
  11. Retailers using social media to announce new deals on items is an example of?
  12. Promotion
  13. Price
  14. Product
  15. Place
  1. Which of the following is not a benefit of online retailing?
  1. Deeper and broader selection
  2. Personalization
  3. Expanded market presence
  4. Ability to touch, browse and feel products
  5. All of the above
  1. Retailers that use some combination of stores, catalogs, and internet to sell merchandise are:
  1. Extreme-value retailers
  2. Full line discount stores
  3. Omnichannel retailers
  4. Off price retailers
  5. None of the above
  1. Which one of the following defines the value of both the merchandise and service provided?
  1. Promotion
  2. Place
  3. Risk reduction
  4. Price
  5. All of the above
  1. Big Box retailer is:
  1. Discount stores that offer a narrow but deep assortment of merchandise
  2. The number of supply chain members to use at each level of the supply chain
  3. A general merchandise discount store found in lower income urban or rural areas
  4. Retailers that offer low price, limited services and a broad variety of merchandise
  1. Which is not a type of food retailer
  1. Supermarket
  2. Supercenter
  3. Warehouse club
  4. Fast food restaurant
  1. Which is not a general merchandise retailer
  1. Department stores
  2. Speciality stores
  3. Off-line retailers
  4. Warehouse club
  1. Manufacturers like to store inventory because their factories are typically more attractive shopping venues.
  2. True
  3. False
  4. The general price range of a store helps define its ______?
  5. Promotion
  6. Image
  7. Place
  8. Workers
  9. What affects the overall shopping experience?
  10. Music
  11. Color
  12. Scent
  13. All the above
  14. For retailers, what is the key ingredient to success?
  15. Money
  16. Customer Service
  17. Convenience
  18. Management
  19. ______are small, full-line discount stores that offer a limited merchandise assortment at very low prices.
  20. Drugstores
  21. Convenience stores
  22. Extreme-value retailers
  23. Supercenters

Answer Key:

  1. B
  2. C
  3. C
  4. B
  5. C
  6. C
  7. C
  8. C
  9. A
  10. D
  11. D
  12. D
  13. A
  14. D
  15. D
  16. B
  17. B
  18. D
  19. C
  20. C