LINA HINEDI
Dubai, UAE
+971 50 4257710
A hardworking MBA graduate with the capacity of being a good team-player, working well under pressure and delivering results on time.
Over two years of hands-on experience working on several ad hoc market research assignments covering different countries in the Middle East.
Over two years of hands-on experience at Sama Dubai working on various strategic and other real estate relatedmarket consulting and research assignmentswith a special focus on the Middle East, North Africa, and Asia regions.
A year plus of hands-on experience at Deloitte & Touchein their financial advisory services department undertaking/conducting valuation, due diligence, financial modeling and other corporate finance assignments for various clients in the Middle East.
Professional experience:
Market Research Freelancer, Dubai, UAE
May 2011 – Present
Working as a freelancer (on a project by project basis) on market research assignments for different industries globally.
- Price benchmarking and market research on several free zones and industrial cities in KSA, Oman, Qatar and Bahrain, Sept - Oct 2013
- Trade interviews with catering and facilities management companies, as well as store checks on supermarkets to assess the catering and facilities management industry in Dubai, UAE, Aug - Sept 2013
- Market research and trade interviews with the top/emerging players in the Soft Drinks industry for UAE, Qatar and Oman, Mar - Apr 2013
- Trade interviews with distributors, end-user companies, wholesalers and local producers for the Oils & Fats industry in the UAE, Jan 2013
- Store checks, in-store interviews, desk research, trade interviews and market analysis on Flavours for Snacks in UAE, Dec -Jan 2012
- Trade interviews with importers in the Food & Beverage, Home Construction & Décor, Machinery & Equipment, and Medical & Dental Equipment sectors in Kuwait, Bahrain and Oman, Nov -Dec 2011
- Store checks and in-store interviews for Body Care, Facial Care, Baby Care and Hair Care Products in Dubai, UAE, Nov 2011
- Market research and analysis on New Product Development and Innovation in the Consumer Appliances Market for Brazil, USA, Egypt, India, Russia and Japan, Nov 2011
- Market analysis on Consumer Appliances Market and Trends in France, Spain, Germany, UK, and Italy, Oct 2011
- Market research and analysis on Global Corporate Sustainability Trends, Aug -Sept 2011
- Market analysis on Agricultural Investments of GCC companies in foreign countries, May - Jun 2011
Consulting Analyst, Euromonitor International, Dubai, UAE
Nov 2010 – Apr 2011
Worked full-time on market research assignments for different industries within the MENA region.
- Cosmetics ingredients exhibitions in the MENA region
- Agricultural investments of GCC companies in foreign countries
- Commercial laundry methods/equipment used in MENA region
Market Analyst, Syrian Consulting Bureau for Development and Investment, Damascus, Syria
May 2010 – Nov 2010
Worked full-time onmarket research assignments for different industries in Syriaincluding real estate, hospitality, and vegetable oils & fat.
- Completed a real estate market study covering Damascus and its suburbs
- Assisted in the primary and desktop research of Vegetable Oils & Fat in Syria
- Worked on several proposals for market studies relating to
VegetableOilsFat in Syria;
Olive OilMarketin Syria;
Real EstateSector in Syria (and particularlyDamascus);
HospitalitySector in Damascus; and
Women’s Support Organizations in KSA
Market Research Freelancer, Euromonitor International, Dubai, UAE
Mar 2010
Worked on ad hoc market research assignments.
- Assisted in the primary and desktop research of Major Foreign Nationalities Residing in Dubai and Saudi Arabia, Mar 2010
- Completed a summary report on Waste Management in the Middle East, Mar 2010
Senior Market Research Analyst, Market Intelligence Unit (MIU), Sama Dubai, Dubai, UAE
Jan 2007–Mar 2009
Worked full-time in the Market Intelligence Unitresponsible for the update and analysis of market data and information on some ofSama Dubai’s target markets such as Dubai, Doha, Beijing, Tunis, Marrakech and Istanbul.
- Assistedin strategic market consulting and research assignments for Sama Dubai’s global project portfolio including undertaking:
FeasibilityStudies;
MarketOpportunityAssessment;
Site Analysis;
Development of “Optimum Product Mix” ; and
Competitor Landscaping and International Benchmarking.
- Key functional responsibilities include:
Aligning the research requirements/strategy with Sama Dubai’s portfolio strategy;
Articulating strategic institutionalized research programs for all Sama Dubai projects across the globe and ensuring efficient and effective implementation of the same;
Ensure efficient and effective synthesis of market data and information on various aspects of the real estate industry and providing the Management with ‘intelligence’ to enable them to make informed decisions.
- Key administrative responsibilitiesinclude:
Implementing market research methodology for all Sama Dubai projects;
Developing a mechanism for evaluating (both qualitatively and quantitatively) the proposals received from research agencies, consulting firms and external service providers; and
Providing ongoing support and direction to other analysts in the team.
Business Analyst, Financial Advisory Services (FAS), Deloitte & Touche, Dubai, UAE
Aug 2005 – Dec 2006
Worked full-time onfinancial advisory assignments for different industries in the Middle East regionincluding hospitality, retail and financial advisory services.
- Assisted in different kinds of projects concerning services such as due diligence, valuation services, DIFCconsultancy, financial modeling, business plan development and other corporate advisory work.
Graduate Assistant, BusinessSchoolComputerCenter, LebaneseAmericanUniversity,Beirut, Lebanon
Oct 2004 – Feb 2005
Worked directly with students in resolving computer and internet difficulties as well as supervising and assisting students in their assignments using SPSS, Excel, Access, Word or PowerPoint.
Web-based Developer, IT Department,Dar Al Handasah Consultants (Shair and Partners),Beirut, Lebanon
July 2003 – July 2004
Worked as a part-timer in the I.T. department and dealt with projects related to web-based development using ASP.NET.
Trainee, I.T. Department,Contracting and Trading Co. (C.A.T.),Beirut, Lebanon
Mar 2002 – June 2002
Worked as a trainee in the I.T. department at C.A.T.
- Completed 2 projects using Visual Basic and MS-Access Programming:
Employee Database
Technical Library
- Implemented software installation of Microsoft Products on PCs
seminars/courses:
- Attended a two day training course in Problem Solving and Creative Decision Making, June 2008
- Attended a two day training course in Communication Skills, May 2008
- Attended a five day course on Real Estate Market Analysis, Feb 2008
- Attended a one day seminar “OMD Predicts” on consumer and media dynamics and the future of communications and media in the Middle Eastern region, June 2007
- Attended a three day internal training seminar at Deloitte & Touche on valuation techniques, Nov 2006
Education:
- Masters degree in Business Administration, LebaneseAmericanUniversity, Beirut, Lebanon, Feb 2005
(Graduated with a G.P.A. of 3.7)
- B.Sc. Computer Science, AmericanUniversity of Beirut, Beirut, Lebanon, July 2002
- High School Degree, InternationalSchool of Choueifat, Dubai, UAE, June 1998
Computer skills:
- Skilled in the programming languages JAVA, VISUAL C++,C,SQL,VB and ASP.NET
- Knowledgeable in programming using WINDOWS and UNIX.
- Experienced in SPSS, Word, Access, Excel, Outlook, Microsoft Project and PowerPoint
Interests:
- Lifestyle and weight management specialist - Certified from the National Exercise & Sports Trainers Association (NESTA)
References:
(Available upon request)
Other:
Nationality: Syrian
Languages: Fluent in English and Arabic, familiar with French
marital status:Married
date of birth: 14 Oct 1981
place of birth:Tripoli, Lebanon
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