MORELANDINDUSTRIAL LAND STRATEGY2015-2030

FINAL VERSION JULY 2016

Version Control
Date / Authorisation / Summary of version changes
13 July 2016 / Adopted by Council (DED51/16) / MILS Adopted by Council
26 July 2016 / Delegated Change / Minor changes made to the Council adopted version in Section 4.0 Industrial Land Framework Plan:
-Remove reference to MILUS Category C areas in ‘Applied to’ section for Category 2 and 3
-Replace ‘Activity Centre’ with ‘Activity Centre/Neighbourhood Centre’ in ‘Applied to’ section for Category 2
-Add a single page Industrial Framework Plan to show both the north and south MILS areas on a single page.
5 October 2016 / Delegated Change / Make 4 minor spelling corrections identified by DELWP on 3 October 2015.
14 June 2017 / Revision adopted by Council (DED45/17) / Revised to ensure intent for large sites in Category 2 areas is reflected in both the Objective 3 - Implementation Section and other relevant sections, resulting in a minor change to Section 4.0 Industrial Land Framework Plan, and the third strategy under Objective 3.

1.0INTRODUCTION

TheMorelandIndustrial LandStrategy2015-2030 (MILS) guidesplanning decisionsaboutthe futureofMoreland’s industrial land. ItwillalsoinformCouncil’s Moreland Economic Development Strategy 2016-2021.

The15yearstrategictimeframeoftheMILS is importanttoprovidelongterminvestment certainty for thebusinesscommunityandtoreducespeculationonindustrial landin thecontextof significant development pressureinsomepartsofMorelandforresidential uses.

TheStrategyis underpinned byCouncil’s broadcommitmenttoastrongandprosperouseconomy andtocreatingsustainableneighbourhoods whereresidentscanaccess servicesandbusinesses locallyandhavetheopportunitytofindjobs locally. Maintainingan appropriatesupply of industrial andothercommercial zonedland, suited to employmentsectorsthat have positivelongterm growthoutlooksin Moreland iscriticalto Moreland’sbroad sustainabilityobjectives.

Importantly,Moreland’sindustrialzonedlandisviewed as an importantemploymentresource

whichprovidesfor abroadrange of differenteconomicsectors, notjusttraditional ‘industrial’ uses.

The MILS providesastrategic frameworkwithinwhichCouncil canmakedecisions aboutwhat industrial zonedlandtoretainandthelanduses soughtintheseareas, andwhatindustrial landto allowtoberezoned forotheruses,andwhatthesealternativeusesshouldbe.

The MILS is primarilyimplementedthrough theMorelandPlanningScheme, althoughitalso identifiessupportingactions tocomplement theStrategy, tobeundertaken byCouncil’s Economic Development Branch.TheStrategyshouldalsobeusedtoinform thedecisionsmadebyother Council Departments withregardtoinfrastructure provisionandsupporting roadaccess forfreight vehiclestothoseindustrialareasthatareexpectedtocontinuetohavean employmentfunction.

Insummary,theMILS:

RetainsMoreland’s threelargeconcentrationsof industrial zoned land inBrunswick, North CoburgandNewlands. Somerevisionstotheboundaries oftheBrunswickandNorth Coburg coreareashavebeenmade.A numberofsmallerconcentrationsofindustrial landarealso recommended for retention.

Allowsforthetransitionofother industrialzoned landtoprioritisealternativeemployment

usesandin someinstances to allowfor atransitiontomulti-useor residentialoutcomes, dependingonthegeographic characteristicsofthelandanditssuitabilityfor continued industrial or alternativeemployment uses.

1.1CONTEXTAND ALIGNMENT

The MILS has beenpreparedin the contextof StateandLocal Policy.

State Policycontained inPlanMelbourneandtheState PlanningPolicyFrameworkseekstocreatea City thatdrivesproductivity, supportsinvestmentthroughcertaintyandcreatesmorejobs. Appropriatelylocatedindustrial landshouldbeprotectedandwhilstMorelanddoesnotcontainany nationallysignificantEmploymentClusters, itssupplyof industrial landhas animportantrolein providing forlocalandregional economicdevelopmentand employmentopportunitiesandforits contributionto thePlanMelbourneaspirationfora‘20minutecity’.

The MILS willplayan important roleindeliveringon theoverallvisionforMorelandidentified in the CouncilPlan, Municipal Strategic Statement(MSS)andthe Moreland EconomicDevelopment Strategy.

TheCouncil Visionarticulated intheCouncilPlan2013-2017is‘to createa sustainable Moreland

thathasamoreresilientcommunity,more attractive,accessible andsafe places,anda strongerlocal economy andservicesthatmeetthe needsof ourgrowingcommunity.’

The MSSVision is‘to create sustainable neighbourhoodswith anemphasisonthe social, cultural, environmentalandeconomicwellbeingof thepopulation. Sustainable neighbourhoodsinclude a mix of the followingkey elementsatthe suburbscale:shopsandservices,community facilities,housing choices,employment choices,public transportoptions, open spaces.’

Of particularrelevance,theMSSidentifiesCouncil’s commitmentto thecontinuedpresenceof industryand other commercial businesseswithinthemunicipalityforthecontributionthese businessesmaketoasustainable economyandadiversityofemploymentopportunities(MSS StrategicDirection2).

TheMorelandEconomicDevelopment Strategy 2011-2016, which was the current Economic Development Strategy at the time of preparation of the MILS, identified thefollowingfour goals:

1. Increaselocaljobopportunitiesfor theresident workforce.

2. Increasethe economicoutput of local business.

3. Increasequalityinvestmentinthepublicandprivaterealm.

4. Achievean unemploymentratebelowthe metropolitanaverage,with a reductionin eachof

Moreland’s StatisticalLocalAreas(SLAs).

1.2 BACKGROUND

TheMorelandIndustrial LandUseStrategy(MILUS)wasadopted byCouncil in 2004 and giveneffectin the planningschemevia Amendment C75in2006. TheMILUS 2004 was thefirst municipality-wide strategytoguidethe futurezoning,useanddevelopmentofMoreland’sindustrial landsupply. TheMILUS recommended ongoing monitoringandacomprehensivereviewafter 10-15 years. As per this recommendation a review of MILUS was undertaken in 2014/15.

The MILUS reviewwasundertaken to ensure Council’spoliciesforindustrial landcontinueto maximiseemploymentopportunities,contributetoastrong economyandrespondtocontemporary economic trends andchallenges.

The MILUS Reviewcommenced in August2014andconcluded inMay2015. Thereviewconsistedof the followingkey tasks:

An analysis of the changesto Moreland’s economicandindustryprofileand outlooksincethepreparationof the MILUS2004.

A review of the changestotheStateand Local policycontextandplanningzonereformthat hasoccurred since MILUS2004.

A review of the operationof theMILUS 2004,itssuccessesandchallengesinimplementation.

Ananalysisof potentialfutureemployment scenariosandtheassociated landrequirements of each scenario.

Anassessmentofthecharacteristicsof all industrial landin Morelandanditsintrinsic

suitabilityfor continued industrial useor alternativeemployment uses.

Consultation with landowners andbusinesseswithinMoreland’s industrial areasandother

keystakeholders.

Thereviewmethodologyandfindings arecomprehensivelydocumented inthe followingreports:

MorelandIndustrialProfile2014(prepared by TimNott,Geografia andEchelonPlanningfor the CityofMoreland).

MorelandIndustrial Outlook2015(prepared byTimNott,Geografia andEchelonPlanning

for theCityofMoreland).

MorelandIndustrial LandUseStrategyReviewBackgroundReport2015(prepared bythe

StrategyUnitofMorelandCityCouncil).

Thereviewculminatedinarevised strategyforindustrial landcontained herewithandrenamed the Moreland Industrial Land Strategy(MILS). Theterm‘use’has been dropped fromthetitlein recognition thattheStrategyisaboutmorethanjust‘use’ ofindustrial land, italsoguides appropriatedevelopment, investmentandeconomicdevelopmentstrategies.

2.0KEY ISSUES

The MILUS Reviewprovidedadetailed understandingof the changesthat haveoccurredsincethe MILUS2004waspreparedandthekeyissuestheMILSshouldaddress.TheMILS Background Report2015shouldbereferred tofor acomprehensive discussionof the issuesidentified througheach phase ofresearch, analysisandconsultation.

Thekeyfactors thatshouldinfluencefutureplanningfor industrial landin Morelandaresummarised below.

The Value of Moreland’s IndustrialLand

Moreland’s industrial landsupplyplaysaveryimportantrolein theprovisionofjobs and wealthgeneration, contributingan estimated 15,000jobs (almosthalfofthemunicipal total at47%)and $5.3billioninoutput(overhalfofthemunicipal totalat62%).

Industrial land in Morelandhostsactivities thatareimportantto Melbourne’scapacityfor wealthgeneration, includingservicesthat keepthe central cityoperating(wholesaling, shop fitting, printing, construction, laundryandbuildingservices),foodproductionandcultural production.Thelandalsohostsregionallyimportant activitiessuchas carsalesandservicing andlargecommunityservicesorganisations.

The ChangingNature of Moreland’sEconomyandPopulation

Moreland’s economyischangingreflectingthebroaderchangesintheState,Nationaland Global economy. Thedemandfor industrial zoned landhas declinedoverthelast30 years, however,this declinehasbeguntoplateauanditispredictedtherewillbeacontinued demandfor industrial zonedland in Moreland fromarange of industrysectors into the future.

Industrysectorssuitedtoindustrial zoned landthatareforecasttogrowinMorelandinclude the following:small scalemanufacturingandwholesalingandindustrial servicessuchas construction relatedmanufacturing, repairsand storage;valueaddedmanufacturing, includingbespokeproduction ofhighendqualityproductswith innercitymarkets;food relatedmanufacturing, distributionandwholesaling;printing, publishingandrecording;and small scalecreative‘maker’ spaces.

Moreland’s population andworkforceischanging. Thepopulationisforecasttogrowfrom approximately163,000(EstimatedResidentPopulation2015) to212,000residentsby2031. This increaseinpopulationwillbringan increaseindemandfor local jobs andserviceswhich industrial andcommercial landprovidesfor.A growingnumberofresidentsareinvolved in tertiarysectorsof theeconomyrather thantraditionalmanufacturing,althoughthis trendis moreprevalentinthesouththanthenorthof themunicipality. Thereis adesireto ensure the jobs available inMorelandarewellsuitedto the residentworkforce,sothat residentscan accessjobsclosetowheretheyliveandtheassociatedsustainabilityandsocialbenefitsof providingjobs closetoresidents are supported.

MaximisingJobsand EconomicOutput

Council’sexistingpolicyframeworkseeks toprovidefor an increasein jobsaswell asa diversityof jobs suited tothelocalresidentworkforce.Therefore,theMILSshould contributetoMoreland’s capacityto maintaincurrentlevelsof employmentselfsufficiency andideallyincrease employmentselfsufficiency (i.e.thenumberof jobs available in the municipalityasa proportionof thetotal residentworkforce). CurrentlyMoreland’s levelof employmentselfsufficiencyislowat46%compared to theaverageformiddle ring Melbournesuburbs of71%.

Thebasecasescenariobased onregional growth trends providesfor a declineinthe number of industrial jobs (manufacturing, wholesalingandindustrial services)of 7%between 2014 and2030. Nevertheless, this suggeststhat spacefor 10,200industrial jobs wouldstill be required in 2030, indicatingthatindustrial precinctswillberequired in thelongterm.This doesnotcountthenon-industrial jobsestimated(retailingprofessional services,etc)that

canalsofindaconvenient locationin industrial/employment precincts.

It isestimatedthatMorelandhas moreindustrialzoned landthanisrequiredtomaintain current levelsof employmentself sufficiencybutinsufficientsupplytoachievetheaverage employmentselfsufficiency ofothermiddle ringsuburbs. Decisions aboutalternativeuses for whatmightpotentiallybeconsidered asexcess industrial landundera ‘businessas usual’ scenario needtorecognisethat Moreland’s industrial land supplyis finite.Once itis

rezoned, itis unlikelytoeverbe‘backzoned’andthereforedecisions aboutits future use shouldbetakenwith significantcare.

Employmentgenerationisnottheonlypriorityforindustrial land. Someindustrysectors employfewpeoplebutaresignificantfortheeconomic outputtheygenerate(e.g. hightech industries)or thelinkthey playinbroadereconomicsupplychains (e.g.warehousing). Therefore,justbecausesomeindustrysectors arenotsignificantemployment generatorsin their own right,theystill playanimportant role incontributingtoahealthyeconomyoverall andareanimportant considerationfor Moreland. This isevidencedbythefactthat Moreland’s industrial landcontributes wellover half the municipality’seconomicoutput.

ThechallengeforMorelandistoprotectenoughlandin industrial zonesforpotential future employmentscenariosinrecognitionof thesignificanteconomicoutputprovided,andto maximisetheemploymentandeconomicoutputopportunitiesfromindustrial landassessed as suitable for alternativeuses.

AlternativeEmployment GeneratingUses

As analternativetoindustrial uses, Morelandhas notyetexperienced significant reinvestmentforofficebasedemploymentuses.Moreland’s commercialzoned land,particularlyinthesouth is currentlyhighlyvaluedforresidential uses,rather thanfor commercialuses. Therehas beenlittleofficedevelopmentin Morelandtodate,likelytobe duetothecloseproximityandinabilitytocompetewith theMelbourneCBDfor such uses. Thelittleofficedevelopmentthat hasoccurred issmall scale andboutiqueandhas notyet beensignificantenoughtoshowanymajor contributiontoemploymentopportunitiesor the economicoutputof themunicipality. This isasignificantchallengeforthe transitionof

Moreland’s industrial zoned land. Whilst thereisa desire toretaintheland in ‘employment generating’ zonessuchas commercialzones,subsequent investmentin commercial floorspacesuch asofficehas not yetoccurredin anymeaningful way.Notwithstandingthe current situation,theMorelandIndustrial Outlook2015indicates demandfor suchusesis expected toseegrowth inthecomingyears,linkedto the changingnatureoftheresident workforce.

Intermsof alternativeretail uses,Morelandhas seensomeinvestmentonformer industrial sitesfor supermarkets (e.g.theEastBrunswickVillage project onaformerSecondary IndustryandEmploymentPrecinct,theColesdevelopmentonthe cornerofSussexand GaffneyStreetsintheNorthCoburgCoreIndustryandEmploymentAreaandtheCoburgHill NeighbourhoodCentre onthe formerKodaksite)andrestricted retail uses (e.g. theLincoln Mills HomemakerCentreonGaffneyStreetinNorth Coburg). Council hasrecentlyconfirmed anActivityCentreFrameworkwhichshouldbeintegratedintodecisionmakingaboutthe future ofindustrial zoned landtoensuretheretail primacyexpectedofActivityCentresis supported.

Overthelastfewyears, theStateGovernment has undertakenreforms to theIndustrial and formerBusiness Zones (nowCommercial Zones) thathavearangeof implications for Moreland’s industrial andemployment areas. Thereformsto the Industrial Zoneshave provided fora greaterdiversityof usestoestablish, inparticularofficeuses(withno floorspacecaps)andsmallscale supermarkets(lessthan1800m2).Thereforms to theformer BusinessZoneshavemadeit moredifficult for Counciltoprioritiseemployment useswhere residential usesarecurrentlya highervalueuseandallowedasof right(if thegroundfloor frontage doesnotexceed2metreswhichallowsfor anentryfoyer).

Moreland’s ComparativeAdvantages

Moreland’s comparativeadvantagesto attractparticularindustrysectors includeexcellent accesstotheCBD, innercityandmiddle ringmarkets;a rapidlygrowingandgentrifying populationandworkforce;reasonableaccessto themetropolitan roadnetwork;anda uniqueurbanised innercityenvironment inthe southof themunicipalityrecognised across MelbourneandAustralia for itscreativepopulationandbusinesses.

The Suitabilityof LandforIndustrialand AlternativeEmploymentUses

TheStrategyshouldseta longtermviewonthefutureuseanddevelopmentofindustrial landandthis approachshouldbebasedonarationalandlogical assessmentoftheintrinsic suitabilityof landfor different purposes.

  • The importance of retaining industrial land cannot be underestimated because of the value- generating activities they currently host and will host in the future and because they are important in providing local employment opportunities for residents, thereby improving the sustainability of the municipality and supporting a diverse community. A diversity of employment opportunities is important in contributing to economic resilience, helping the community to weather economic storms and to take advantage of a wide range of new opportunities as they arise. As the municipal population grows over the coming decades and as urban sustainability becomes more important, local employment opportunities willbecome more rather than less important.

3.0STRATEGYVISION

The MILS Visionto2030 complements Moreland’sbroad approachtosustainabilitycontained inthe

CouncilPlanandMSSVisions (outlined inSection1.1Context and Alignment). TheMILS Visionisstated below.

Morelandhasastrong, diverse andviable economy which makesasignificantcontributionto:

the economicoutputofthemunicipalityandthe broaderregion;

thechoice andgrowthof jobsavailable toMorelandresidentsandthebroaderregional population,so thatresidentshavethe optiontoworkclose towherethey live;and

the range ofbusinessesservicing Morelandresidents andthe broader regional population,so that residentscanaccessthe businessesservicestheyneed closetowhere they live.

Moreland’s uniqueattributesattract andgrowbusinessinvestment. These strengthsinclude excellent accesstothe CBD,innercityandmiddleringmarkets;arapidly growingandgentrifying population andworkforce;reasonable accesstothe metropolitanroadnetwork; anda unique urbanised innercity environmentinthesouth ofthemunicipality, recognised acrossMelbourne and Australiaforitscreative populationandbusinesses.

Moreland’sindustrialsectorseessteadygrowthinvalue added manufacturing, includingbespoke small scalemanufacturingof highendquality productswithstronginnercitymarkets;foodrelated production, distributionandwholesaling;printing, publishingandrecording;industrial servicesand constructionrelatedmanufacturing and warehousing; and smallscale creative‘maker’spaces.

Industrial businesseswillthrive inthe CoreIndustry andEmploymentAreas(Category1), with somegrowthin office and smallretaildevelopmentintheseareas.

EmploymentAreas(Category 2)willseea mixof industrial usesanda transitionto office andretail uses, broadeningthe businessbaseandemployment opportunitiesavailabletoMorelandresidents andcomplementingthediversityof landusesin Moreland’sActivity Centres. Wheremixed use developmentisallowed into EmploymentPrecincts,itwillcreaterealmixed use outcomes with significantfloorspaceallocated to businessoperations andemployment, creationof highamenity precinctsandmaximisationof the contributiontothe public realm.

A fewsmall industrial sites andprecinctsthatarepoorly located forcontinued industrial or alternativecommercial useswillcontributetoMoreland’shousingsupplyandbe transitionedto quality residentialenvironments,designedto maximisecontributionto housing supply and thepublic realm(Category3).

The MILS Visionisspatiallyrepresented intheIndustrial LandFrameworkPlan(Figure1)and supported byaseriesofObjectivesandStrategies. TheFrameworkPlanencapsulates thekeyspatial directionsoftheMILSandthe ObjectivesandStrategiesprovidethe detailed policyguidanceto achievetheVision.

4.0INDUSTRIALLANDFRAMEWORKPLAN

The MILS FrameworkPlan(Figure 1)providesspatial guidanceforthe longtermuseand developmentofMoreland’s industrial land. Ithas beenprepared havingregardto thefollowing factors:

Thefutureoutlookforarange ofindustrysectorsinMorelandandtheassociated spatial needsofthosesectorswithapositive growthoutlook.

Anassessmentofthecharacteristicsand contextof allMoreland’s industrial sites and precinctsandhowsuited thesecharacteristicsaretosupportongoingindustrialor alternativebusiness uses.

Moreland’s broaderstrategic planningframeworkand opportunitiesfor theMILS tocomplement Moreland’sMSSvision,andin particularactivitycentreand housing policies.

Thepotential amountof industrial andcommercial landrequired tosupportemployment growthandso maximiseemployment self-sufficiency(i.e. thenumberofjobsasa proportionof thenumberof residentworkers).

A reviewofthe MILUS 2004FrameworkPlanandstrategiccategories,includingthe criteriaused toapplythe strategiccategoriesandtheeffectivenessof thestrategic categories in achievingtheir intent.

The MILS Framework Plan identifiesall industrialland,andformerindustrial landrezoned tothe Commercial1 Zone(former MILUS Employment CategoryC land),in one of threestrategiccategories toguide long term useanddevelopment. The detailed assessment undertaken to determine theapplication ofthe strategic categories to land in the MILS Framework Planis documented in the MILS Background Report 2015.

When considering use and/or development on land included in the Framework Plan, the directions should be considered in conjunction with any other relevant Council adopted strategies that apply to the land. Examples of other strategies include:

  • Activity Centre Structure Plans and Frameworks
  • Open Space Strategies
  • Integrated Transport Strategies.

Inclusion of land in the MILS Framework Plandoes not imply that all of the land is developable. The spatial and land use directions of other relevant Council adopted strategies should also be taken into consideration. If land is subject to development for a mix of uses including open space, the MILS gives guidance on what other uses should be considered.

The three strategic categories in the MILS Framework Plan are summarised below:

Category1 –CoreIndustryandEmploymentAreas

PURPOSE:Maintainfor industryandemploymentuses, prohibit newresidentialuses.

APPLIEDTO:Areasof industrial oremployment landthatare notconstrained byresidential zoned landorothersensitiveusesandhaveverygoodaccesstothe regional roadnetwork. Theymayor maynotbelocated withinanActivityCentre.

APPLICABLEZONES:Industrial 1Zone(IN1Z),Industrial 3Zone(IN3Z),Commercial 2Zone(C2Z)

Category2 –EmploymentAreas

PURPOSE:Maintainfor industryandemploymentusesandsupportatransitiontoabroader businessbaseandemploymentopportunities.Onlyallowresidential usesincircumstanceswhere employmentoutcomesareprioritised to Council’ssatisfaction, by meetingeither thedefined employmentfloorspacestrategy as part of a multi use development,(refer torelevantStrategyunderObjective3 below)or within large sites by allocating an adequate part of the siteto employmentuses.

APPLIED TO: Areas of industrial and employment land that are relatively unconstrained by residential zoned land or other sensitive uses, have good access to the regional road network and are located within an Activity/Neighbourhood Centre or within a 400m radius (5 min walk) of an Activity/Neighbourhood Centre.

APPLICABLEZONES:Industrial 3Zone(IN3Z),Commercial 2Zone(C2Z). If residential usesareagreed:Commercial1Zone(C1Z), Special Use Zone (SUZ), and Comprehensive Development Zone (CDZ)

The MixedUseZone(MUZ)andResidentialGrowthZone(RGZ)maybeusedifamixof zonesare applied acrosslargersitesor precinctsinconjunctionwithemploymentzones. In this instance,the MUZ or RGZ parts of the site should be re-categorised to a MILS Category 3 in the Industrial Employment Framework, and the employment zones re-categorised to a Category 1.

AnOverlay(IPOor DPO)may be applied toconfirm whereemploymentusesaretobelocated.

Category3 –Transition-ResidentialAreas

PURPOSE:FacilitateatransitiontoqualityresidentialenvironmentswhichcontributetoMoreland’s housingsupply.

APPLIED TO:Small areas of industrial and employment land that are surrounded by residential zoned land or other sensitive uses, with poor access to the regional road network, and isolated from larger Core Industry and Employment Areas and Activity Centres.

APPLICABLEZONES: MixedUseZone(MUZ),Residential GrowthZone(RGZ),General Residential

Zone(GRZ), NeighbourhoodResidentialZone(NRZ). Zone selection will be informed by the size and location of the site and the ability to manage off site impacts and integrate with the scale of the surrounding neighbourhood at site or precinct boundaries. Given the objective for Transitional-Residential Areas to make a contribution to overall housing supply, the NRZ should only be considered in specific circumstances such as very small and isolated sites.

Industrial Framework Plan Overview

The MILS Framework Plan encouragesindustrial businessestolocatewithinCoreIndustryandEmployment Areas(Category1)or inEmploymentAreas(Category2). Businesses intheselocations will besupportedtoremainandgrow. Norezoningwhich wouldallow residential useswillbepermitted withinCategory1Areasanddecisionstochangethe zoneof areas withinCategory2will give utmostprioritytoprotectionofexistingbusinessesand facilitatingnew employmentopportunities. Residential useswillonly beallowedinCategory2Areasif Council is satisfiedwith theprioritygiven toemployment uses firstandforemost.

Alternativecommercialuses for industriallandlocatedwithinor closetoActivityCentres(Category

2)willbefocussed ona transitiontoabroaderrangeof businesses,including officeusessuitedto the changingresidentworkforce.Councilwillcontinuetoworkwith thenorthernregioneconomic development group(NorthLink)toproactivelygrowthe officesector inthe North.

Transition Residential Areas are encouraged to transition to full residential redevelopment and will contribute to Moreland’s housing supply. The scale and density of housing in these areas will be guided by the proximity of the area to an Activity Centre, the size of an area and its ability to manage off site impacts and integrate at its boundaries with the scale of the surrounding neighbourhood.

FIGURE 1: MORELAND INDUSTRIAL LAND STRATEGY FRAMEWORK PLAN

See also Appendix One of the MILS for a plan of each individual MILS Area

5.0OBJECTIVESANDSTRATEGIES

The MILS VisionandFrameworkPlanaresupported byaseriesofobjectivesandstrategies, grouped underthe headingsofPlanning, EconomicDevelopmentandInfrastructure.

PlanningObjectivesand Strategies

Objective1

ProvideplanningcertaintytoguidelongtermbusinessinvestmentdecisionsinMoreland.

Strategies

 Includethe relevantplanningdirectionsoftheMILSin theMoreland Planning Schemebyway ofa PlanningSchemeAmendment togiveeffecttotheMILS Vision, FrameworkPlanandrelevantobjectives andstrategiesin theconsiderationof planningpermits andrezoningrequests.

 Efficientlymanagesubsequent rezoningoflandwithinCategory2 and3Areasandupdatethe‘RezoningIndustrialLand in Moreland’ information brochure toreflecttheMILS.

 ContinueCouncil’sCommercial Priority PlanningServicetosupporttheefficient processingofwell preparedplanningapplicationsthatprioritise employment uses inCategory2EmploymentAreasandmeet all other relevantrequirements of theplanningscheme.

  • Undertake ongoing monitoring of the MILS and comprehensively review the MILS in 2030.

Objective2

(CoreIndustryandEmploymentAreas – Category 1)

To reinforceandenhanceCoreIndustryandEmploymentAreas(Category1)as placesfor industryand complementary employment uses.

Strategies

 Supportthecontinuedoperationofexisting industry and encourage new industry and complementary employment uses to locate within Core Industry and Employment Areas.

 Supportthetransitiontoa broaderrangeofemployment generatingusesinCore Industry and Employment Areas, includingamixof industryandofficebased uses andothercompatible employmentuses,as permittedwithintherelevantzone.

 Discouragelargescaleretail (e.g. supermarkets greaterthan1800square metres)uses, other than restricted retail uses, from locating within Core Industry and Employment Areas and encourage these uses to locate within Activity Centres.

  • EncouragedevelopmentinCore Industry and EmploymentAreastobeofa highqualitytocontributetoan overall improvementin theamenityofthe area, including lowmaintenancelandscaping andupgradestoadjoiningstreetscapes.
  • Encouragenon-conforminguses,particularlyresidential uses,to convertto suitable industrial or businessuses.
  • Encouragethere-useof heritagebuildingsintheHeritageOverlayforsuitable industrial or businessusesratherthanresidential uses (whichwouldotherwise beprohibited butcanbe considered undertheHeritageOverlay).
  • Supportthecontinuedpresenceof the RMIT College of Textiles andBrunswickBusinessIncubator with theBrunswick CoreIndustryandEmploymentArea.
  • Supportthe developmentof educationandtrainingfacilitieswith alinktobusinesses within the Core Industry and Employment Areas, includingRMIT andthePlumbingIndustryAssociationin the BrunswickCoreIndustryandEmployment Area.

 Supportshowrooms,restrictedretailingandwholesalingactivities onmainroadswithin

Core Industry and Employment Areas,including:

-the HumeHighwayCorridor northof GaffneyStreet

-GaffneyStreetintheNorth CoburgCoreIndustryandEmploymentArea; and

-Victoria, AlbertandDawsonStreetsintheBrunswickCoreIndustryandEmploymentArea.

 Encouragetheamenityexpectations for residentialor other sensitiveuseswithinor adjacenttoCore Industry and Employment Areasto be reflectiveofthe industrial natureof theprecincts.

  • Prohibittheencroachment of newresidential uses into Core Industry and Employment Areas.

Implementation

 RetaintheIndustrial 1andIndustrial3Zones(IN1Z andIN3Z)to the majority of land in Core Industry and Employment Areas tosupportindustryandcomplementarybusinessesandprohibit residential uses.

 Apply the Commercial 2 Zone (C2Z) in Core Industry and Employment Areas to facilitate restricted retail uses and prohibit residential uses.

 Continuetoapplytheexistinglocal planningpolicyforCaretaker’s Houses(clause22.05) to ensurethatcaretaker’s housesarenotusedasa waytocreateseparatedwellings withinindustrial areas.

Objective3

(EmploymentAreas – Category 2)

To supporttransition from traditional industrialusestoabroaderrangeof employment uses,and prioritise employment usesoverresidential usesinEmploymentAreas(Category2).

Strategies

 Protect the continued operation of existing viable industries in Employment Areas.

  • FacilitatethetransitionofEmploymentAreastoaccommodateabroaderrangeof employmentgeneratinguses,includingamixof industryandofficebased usesandother compatibleemployment uses.
  • Employment uses are considered to be prioritised if either of the following are met:
  • Where multi-use development including a residential component is proposed, the amount of employment floorspace should be at least equivalent to the amount of all proposed ground and first floor building floorspace (inclusive of car parking, other services and circulation space), or
  • Where rezoning of a large site is proposed, a proportion of the site should be allocated to employment uses. The area allocated to employment uses should be to Council’s satisfactionand included in a zone that prohibits residential use.
  • Encourage flexible floor plate layouts and increased floor to ceiling heights at ground and first floor to facilitate a variety of employment uses over time.

 Require newresidentialand multi-use development in Employment Areas to adoptthe agent of changeprinciple,byincorporatingdesignandnoiseattenuationmeasurestoprotect residentsfromnoise fromnearbybusinesses,suchaslocatingbedroomsaway fromnoisesources andusingappropriateacousticmeasures.

 Encouragebuildingdesignandsitelayoutofindustrial andcommercial usesinEmployment Areas tominimisethepotential for adverseamenityand environmental impactsonnearbyresidentialuses.