PRESS RELEASE 2015/03/11

“Patient-focused dentistry”– a new reference book by Henning Wulfes is now available

At the end of January the practice-orientated reference book from Henning Wulfes for practicing dentists, practice employees in a management position and founders of new businesses was published with the title “The practice orientated dental practice” – market strategies and practice management.

Published in four languages (German, English, Russian and Spanish), this high-quality reference book describes on 320 pages the modern practice-orientated service practice and also provides thought-provoking ideas about optimising practice procedures. A highly readable reference book from Henning Wulfes, head of the BEGO academia • dental has been created with the support of a committed team and many suggestions from the dental sector, e.g. the Dental Association. Rubina Ordemann, Managing Director of the Training Institute of the Bremen Dental Association is also of this opinion “At last, a book for the entire practice! With great attention to detail the book is comprehensibly written, well-structured and covers all essential and important subject areas in a dental practice. The quality with the choice of images and the excellent finish of the book also fulfils every wish. In summary – an all-round successful work!”, commented Rubina Ordemann.

The book deals with primary relevant topics about strategic practice positioning. “Partnership cooperation with competent dental laboratories and consequently the integration of dental technicians as a dialogue partner provides the ideal prerequisite for meeting continually increasing patient demands, in particular for dental practices with a high quality standard”, explains Henning Wulfes. “But the book is also ideal for dental students as preparation for their professional career later”, added Henning Wulfes finally.

Further information about the new publication can be found on the BEGO website. The reference book is now available from BEGO and book shops for the price of €79.00.

Image (© BEGO):

The new reference book by Master Dental Technician Henning Wulfes has been available since January 2015 from BEGO and book shops(ISBN 978-3-9809111-4-6 English).

Press Contact: Katharina Bremer | Brand & Marketing Communications

Fon +49 421 2028-254 | Fax: +49 421 2028-44254 |

About BEGO

The BEGO Bremer Goldschlägerei Wilhelm Herbst GmbH & Co. KG is one of the leading international dental companies. The owner-led company provides a wide selection of products and services “made in Germany” through their divisions BEGO Dental, BEGO Medical, and BEGO Implant Systems. Since its foundation in 1890, BEGO has been active in research and further education, upholds strong cooperation with universities and master schools, and holds many patents. In 2008, BEGO was the only dental company awarded the renowned “TOP100” seal of approval for their superb innovation.