Norcross High School Course Syllabus

MARKETING PRINCIPLES

Norcross High School Course Syllabus

Course Title: Marketing Principles (08.474001/02)
Career Pathway: Introductory Course to all Marketing Pathways
Term: 2015-2016 Teacher: Lauren O’Connor Rooms: BT105
Grades: 9-12 Prerequisite: None Phone: 770-326-8025

Email AddressTeacher Website

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Teacher Support

/ Help sessions are available when individual arrangements are made with the teacher

Course Description

Marketing Principles is the foundational course for all pathways in Marketing Education. Marketing Principles addresses all the ways in which marketing satisfies consumer and business needs and wants for products and services. Students develop an understanding of the functions of marketing and how these functional areas affect all businesses. They learn basic marketing concepts and the role of marketing in our economy. Students also develop skills in applying economic concepts to marketing, distribution and logistics, marketing information management, finance in marketing, product/service planning, pricing mixes, promotional strategies, and personal selling. Curriculum Content

Course Standards
·  MKT-MP-1 Demonstrate employability skills required by business and industry.
·  MKT-MP-2 Demonstrate an understanding of concepts, strategies, techniques, and systems used in communications, teamwork, human relations, problem solving, critical thinking, personal branding and career development.
·  MKT-MP-3 Acquire foundational knowledge of marketing concepts to understand the scope and impact of marketing on the economy.
·  MKT-MP-4 Implement, modify, and improve business and marketing systems to facilitate business activities.
·  MKT-MP-5 Demonstrate an understanding of customer behaviors and the economic environment in which customers function.
·  MKT-MP-6 Employ financial knowledge and skill to facilitate marketing decisions.
·  MKT-MP-7 Acquire foundational knowledge of marketing information and research to understand the scope on business and marketing decisions.
·  MKT-MP-8 Utilize pricing strategies to maximize return and meet customer’s perception of value.
·  MKT-MP-9 Employ processes and techniques to develop, maintain, and improve a product/service mix to utilize market opportunities.
·  MKT-MP-10 Employ processes and techniques to sell goods, services and ideas
·  MKT-MP-11 Utilize promotional knowledge and skill for communicating information to achieve a desired marketing outcome.
·  MKT-MP-12 Utilize knowledge of distribution to manage supply-chain activities.
·  MKT-MP-13 Acquire foundational knowledge of international business and marketing concepts to understand the scope and impact on the economy.

Instructional Materials and Supplies

Published Materials / Instructional Supplies
Marketing Essentials,
McGraw Hill-Glencoe, 2006 / Binder/Notebook
Pen and pencil every day

Evaluation and Grading

Assignments / Grade Weights / Grading Scale
Classroom Assessments: Daily Work, Quizzes
Summative Assessments: Projects, Unit Tests
Final Exam: Performance Exam & Written Exam / Classroom Assessments 35%
Summative Assessments 45%
Performance Final Exam 10%
Written Final Exam 10% / A: 90 and above
B: 80 – 89
C: 74 – 79
D: 70 – 73
F: 69 or below
Students will not receive a numerical grade over 100, this is not an AP course

Other Information

Expectations for Academic Success / Additional Requirements/Resources
Every student will be expected to conduct him or herself in a manner that does not interfere with the learning process. Just as you expect honesty and integrity from the teacher, I expect the same from you.
1)  Respectful of others/positive attitude
2)  Active student inquiry
3)  Participate constructively as a team member
4)  Read and write in content area
5)  Learn and utilize course terminology
6)  Proof assignments before submission
7)  Utilize effective time management skills
8)  Challenge yourself to continuously improve
9)  Participate in a DECA / ·  Media Center Resources
·  Classroom Resources
·  Counseling Program Services
·  Community Support Services
·  Technology Acceptable Use Agreement/Policy
·  Student Honor Code
·  Dress Code and Cell Phone Policies
·  School Rules & Procedures as outlined in the GCPS Discipline Handbook
·  Senior Exam Exemption Polices

Make-up & Late Work Policies

Make-up Work / Late Work
When a student has an excused absence:
- S/he has five (5) school days in which to complete and turn in any missed work.
- It is the student's responsibility to see that this is done at the teacher’s convenience, outside the regular class period. In other words, it should not interfere with the current classroom instruction.
- If the work is not completed within the five (5) days, the student receives a zero (0) for the incomplete work.
- The five-day rule does NOT apply to long-standing due dates on summative assignments or projects.
- In long-standing assignments, it is generally expected that the student would turn in the assignments on his/her first day back to school.
- Students absent due to suspension may only make up major assignments (tests, major quizzes, projects, reports, etc.).
When a student has an unexcused absence:
- The student may wish to follow the late work policies to earn some credit. / When a student does not complete and/or turn in an assignment on time:
- S/he has the option of completing the missing work and turning it in within three (3) school days to earn 80% of the maximum credit.
- The three-day rule does NOT apply to long term projects.
- It is solely the responsibility of the student to complete and turn in the late work. The teacher may not remind the student or ask for the work.
- Any late work not turned in by the student within three (3) days will be recorded as a zero (0) by the teacher.

Classroom Management & Tardy Policies

Classroom Policies / Classroom Management Consequences
·  Respect teachers, students, and school property.
·  NO CELL PHONES on person in class. Anyone seen with a cell phone in class or if phone rings or vibrates in school or in class without permission for use will have these consequences:
o  First offense – warning
o  Second offense – phone taken for the duration of the period
o  Third offense – phone given to teacher until the end of the day
o  Fourth offense – phone given to parent center
·  NO GROOMING during class. Grooming includes, but is not limited to, brushing hair and applying makeup.
·  NO FOOD, DRINKS, GUM, or CANDY ALLOWED in Computer Lab. I will allow water bottles with sealable caps.
·  You will be counted Tardy if you are not in the room when the bell rings.
·  Adhere to all Gwinnett County Public School rules. **See Agenda Book. / The teacher is the primary agent in the school to aid in reconciling student behavior with school rules. The assistant principal will intervene when conduct or behavior does not improve or when conduct is a major disruption. The following steps will generally be utilized:
1)  Verbal Warning
2)  Student conference & lunch detention
3)  Parent phone call & 2 lunch detentions
4)  Parent conference & 3 lunch detentions
5)  Referral to the discipline administrator

Note

The instructor reserves the right to change the requirements of the course to reflect the educational needs of the class. It is the policy of the Gwinnett County School System not to discriminate on the basis of race, color, sex, religion, national origin, age, or disability in any employment practice, educational program, or any other program, activity or service. If you wish to request an accommodation or modification or to make a complaint due to discrimination in any program, activity or service, contact the Office of Internal Resolution, 437 Old Peachtree Road, NW, Suwanee, Georgia 30024.