Annie Jennings PR
908.281.6201, fax 908.281.5221
www.anniejenningspr.com
Welcome To Annie Jennings PR’s
High Performance Publicity Special Report
How To Create A Powerful Platform For Yourself
The 18 Point Platform Checklist
Create A Powerful Platform
Close Deals, Get The Account, Get The Six-Figure Book Deal
A Platform makes you “THE CHOICE”.
Not only “one" of the choices—but “THE CHOICE”.
Platform Checklist Included
What is a Platform?
Platform is everything that you bring to the table. A Platform, of course, is similar to branding but it is a step beyond. A Platform is showcasing you! A Platform is similar to the spokes in a wheel, each one is separate yet each one is important to the whole. The more powerful the spokes, the more powerful the wheel.
So if we think of a Platform as the entire wheel, we have many spokes in the wheel that make a platform possible.
A Platform is what makes the difference between getting the six-figure advance or getting the “account” or “closing the deal”.
How will a Platform help us?
A Platform is a “convincer”. It removes the doubt in anyone’s mind that you are the best choice for whatever it is—the speaking event, the keynote address, the consulting gig, and the book deal. It’s about creating certainty that you are indeed the best possible choice—supported by evidence and this evidence is what we call your Platform that is, the spokes in your wheel.
A Platform allows you to stand above the rest—to be seen above the crowd. It allows you to rise to the top.
A Platform makes you THE CHOICE. Not only “one" of the choices—but THE CHOICE.
A Platform is also a reward. A reward for years of hard work and dedication. Is it not easy to build an ezine list of 10,000 subscribers— it takes time and hard work to do this. Was bringing your website to the level of receiving 25,000 hits per month easy? No-- it took lots of development, dedication, and of course, investment dollars. A Platform is the reward for getting up early and working on articles or your website. A Platform is the reward for going the extra mile each and every day.
A Platform is your life on paper. If I did not call this a Platform, I would call it “Welcome To My World”.
I think many people have certain basic elements of the platform already and will need to build up in the other “spokes” or areas of a Platform. This book is designed to help you create a platform, to help you learn important skills and obtain access to experts whom can help you.
Platform Check List:
1. Are you the author or co-author of books and articles? The more books and the more articles the better. E-books count also and are relatively easy to create.
2. Have you achieved Expert Status on in the media, including TV, radio and print? Have you appeared on national TV, had article written about you? Have you received media coverage in any other country?
3. Have you developed any products such as audiocassette series, video series, internet courses, any innovative products that you have developed to help your industry?
4. Are your books and articles appearing in other countries, translated to different languages?
5. Do you have speaking engagements? Did you address large audience or companies with names people would recognize? Have you done an impressive number of speaking engagements? Have you spoken outside of the country? Were you a keynote presenter?
6. Did you contribute your industry or achieve or breakthroughs? Have you received awards or recognition? Did you develop new business processes that enhanced your industry? Have you built a better mousetrap (example: Annie’s Pay For Placement Publicity Program)?
7. Have you toured the country promoting your book? How many cities did you go through, how many interviews did you do, where did you speak, where did you hold book signings, did you sell an impressive amount of books?
8. Have you hosted or co-hosted a radio show, or have been a regular guest? Do you have your own show; internet shows are easy ways to get started!
9. Do you have endorsements or testimonials from industry leaders?
10. Did your book make it to any bestsellers lists? Did it receive any awards?
11. Are any companies offering your book or products to their staff? Or is your work distributed throughout any organizations? And if so, how many companies, employees and people did you reach?
12. Was your book featured in any magazines? Or excerpted for any periodicals? Did you write any professional articles that appeared in important industry journals?
13. Do you have an ezine? How many subscribers?
14. Do you lead a discussion group via your ezine or on the web? Do you have a source of dedicated “listeners or subscribers”?
15. Do you have a mailing list? How many people on your list?
16 Are you conducting Teleseminars for your industry? How many callers do you have? Who have you interviewed? What topics did you cover?
17. What are your credentials? If you have them, they are part of your platform however, notice this is the last question I am asking you? This is because in certain areas and of course, this is not medicine etc., professional experience and accomplishments give you lots of "credentials". However, if you can get your credentials – go for it as they only add to your Platform!
18. Do you have a Mission Statement? This is very important! What is it that you stand for? What is your message to the world?
Do you need a team of professionals to build your Platform? Of course! Always surround yourself with brilliance. Plus, learn all you can about your website, copyrighting, ezines etc. so you know how to do these things yourself. And when choosing an expert to help you always apply good judgment and be sure you understand the agreement in advance, go over the fees involved, be sure the expert understands your objectives and you understand what the expert can deliver.
How long does it take to build a Platform? Since a Platform is your accomplishments, it takes time to create a powerful Platform. However, NOW is an excellent time to examine your Platform and learn, start and/or continue building your Platform over time.
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