NEWS RELEASE
Newly formed Conversion selected to represent Highcon and Scodix
Watford,25thOctober 2012–Conversion today announced the launch of a new company which will represent in the UK and Ireland, digital technologies that enhanceprint,reduce turnaround times and create new market opportunities for both digital & litho printers.
Conversion have been selected to distribute the world’s first fully automated, production digital cutting & creasing machine, the Highcon Euclid & the highly acclaimed Scodix digital enhancement suite of products. Conversion has been awarded the rights to market, supply, install and service the products through its newly formed company based in Hertfordshire.
Conversion is led by managing director Mark Nixon who has previously directed Scitex, Creo & most recently KBA. Marketing and demand creation will be driven by Maria Machera who has extensive experience in B2B and B2C projects.
The print market is continuously shifting and new markets are opening up. Some elements remain constant though: the need to be different, to offer end users new options and continue to drive efficiencies in the production process.“Conversion was founded to service these very needs” said Nixon.
“The Highcon Euclid is simply a revolution in the post press arena. Not only have Highcon shortened the time to first cut & creased sheet from days to minutes, they have also significantly improved the efficiency and flexibility of the process. This technology paves the way for packaging companies to stay competitive, creative and innovative while answering the requirement for ever reducing run lengths,”continues Nixon.
Chris Baker, VP Sales & Business Developmentfor Highcon worldwide commented that Mark and Maria’s extensive sales and marketing experience in the print market, more specifically the technology market, was paramount in the selection process. "Both have served in lateral markets andboth therefore understand the impact that the Euclid will make on the marketplace,” said Baker.
Conversion were also very excited to develop an alliance with Scodix after seeing the new“dimension” their product gives the printed sheetas well as the huge interest that Scodix generated at Drupa 2012. Alarge number of printers produce excellent print, however in a crowded market place they need to stand out and offer their clients even more. Scodix SENSE™adds an attractive tactile element inviting the consumer to fully interact with the printed sheet.
“This is a product that will open up more opportunities for printers and their clients” said Nixon. In a world of online media options, engaging the senses through print can help it evolve and remain high on the shopping list of brand owners.“Scodix certainly goes a long way in making this happenand we are confident about growing the Scodix business in the UK,” concluded Nixon.
Amos Libermann, VP Sales, Europecommented that Scodix were delighted to partner with Conversion. "Conversion has been created to specifically address the markets that we are interested in.This gives us a perfect match in ambition and opportunities," saidLibermann.
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For more information contact:
Conversion
Mark Nixon
07584 055 863
PURE marketing & PR
Maria Machera
07956 881 604
About Conversion
Conversion is a privately owned distributor of unique technologies that delivernew market opportunities for printers. The company is dedicated on representing carefully selected technology companies, thereby giving manufacturers and users the attention to detail required. With a strong understanding of how technology can transform businesses by shortening turnaround times, reducing costs and enhancing the final print product, Conversion is the authorised distributor in the UK and Ireland for Highcon and Scodix, two of the "must-see" products of Drupa 2012.For more information please visit
About Scodix
Scodix is the leading provider of digital print enhancements for the graphic arts industry, offering the breakthrough Scodix SENSE™ experience and the Scodix Rainbow station in North America, Europe, Middle-East, Asia and Africa. The company's aim is to lead print enhancement into the digital age and to be known for its passion and commitment to providing what our customers need the most – true brand differentiation for today's highly competitive printing environment. For more information please visit
About Highcon
Founded in 2009 by Aviv Ratzman and Michael Zimmer, Highcon has developed a truly innovative Direct-to-Pack solution that will transform the existing folding carton market by increasing speed to market, eliminating costly production steps and reducing the carbon footprint of packaging production. Highcon launched the Highcon Euclid, the world’s first high speed digital converting machine utilizing its patent-pending technology at the DRUPA exhibition May 2012. . For more information please visit