TITLE: Project M Launch Film
Duration: 00:01:27
Description: A short film piece introducing Project M
Project M Launch Film Transcript:
[Background music plays: fast, uplifting music]
SCENE: A series of clips showing busy cities across the world, bustling with motorised vehicles. A mixture of street scenes showing both foot and vehicular traffic.
[Voice over; a bright, energetic female voice]
Our cities and our cars...
Symbols of opportunity… of progress... of life itself
But by twenty fifty, the estimated number of cars on the road will have doubled to two billion
And, it’s estimated, that two thirds of them will still run on liquid fuels
That means more traffic, more congestion and more demand for energy.
It’s time to rethink the way we design cars, so they help us keep mobile as our cities and populations grow….
…to see them as a living part of our cities.
SCENE: A close-up of a tyre on a car travelling across the road. On screen title reading “PROJECT M” animates into the scene, followed by a sub heading reading “A CAR FOR OUR CITIES” The background changes to a moving backdrop of lit windows in a series of tall apartment buildings
[Voice over; a bright, energetic female voice]
….Introducing… Project M.
A collaboration from a team of visionaries…
Scene: Portraits of a middle aged Caucasian man with facial hair, Professor Gordon Murray, followed by a group shot of Professor Murray and 5 of his team, and of the team working.
[Voice over; a bright, energetic female voice]
Legendary car designer - Professor Gordon Murray and his team at Gordon Murray Design.
Scene: A portrait of a middle aged Asian man with glasses, Osamu Goto, followed by a team photo of his team at Geo Technology
[Voice over; a bright, energetic female voice]
Engine guru Osamu Goto, and specialists from Geo Technology.
SCENE: A series of clips showing men and women working in a laboratory, various technical drawings, and close-up shots of oils and lubricants
[Voice over; a bright, energetic female voice]
And the Shell Lubricants Technology Team
Co-engineers on a mission: to design and build a concept city car... that will run on liquid fuel
Compact, safe, smart and fun to drive.
….And crucially…efficient
SCENE: First person views from within vehicles travelling along roads in various cities
[Voice over; a bright, energetic female voice]
Find out more about our challenge…..
SCENE:Two women and a man sitting on the roof of a parked station wagon, looking out over a sunset. On screen text reads “
[Voice over; a bright, energetic female voice]
Keep up with the latest developments until we reveal the car later in the year at shell.com/projectm
SCENE: Lit windows of apartment blocks, with the “PROJECT M” title and “A CAR FOR OUR CITIES” sub title
SCENE: Shell Pecten logo fades in, on screen text shows “Shell International 2015”
[Shell mnemonic plays]