Activity 5 Surveying the land use

Complete the tally chart below to provide a snapshot of the provision of shops and services in Milford (for each individual shop with the area marked by the black line on the main map).

Service / Shop
Low order goods / Shop
High order goods / Under construction / Derelict
For local people
For visitors
For both

Totals:

Additional comments and observations:

______

Activity 6Clone towns

Complete separate sheet entitled “Clone Town Data Sheet” for the area within the black line. You need to find out what kind of shops are present and whether they are Chain Stores (i.e. found across the country) or Independent Stores (i.e one off businesses).

Additional comments and observations:

______

6. CloneTown Data Sheet

Milford Haven
Shop Type / Independent Owned / Chain Store
Food Retailer (Butcher, baker, supermarket etc)
Newsagent/Tobacconist
Stationary/Bookshop
Department/Catalouge stores
Restaurants/Takeaways/Fast food/café
Pub/Bar
Off License
Professional (Insurance, accountants, lawyers etc)
Estate Agent
Healthcare/Pharmacy
Household Items (furniture etc)
Clothing retailer (clothes, shoes etc)
Cinema/Theatre
Electronics/IT
Pet Shop/animals/vet
Barber/Hairdresser/stylist/cosmetics/beauty
Toys/sports/cycling/outdoors
Mechanic/cars/garage
Music/Games/DVD
DIY/Builders Merchants
Garden Centre/Florist
Dry Cleaning/ Launderette
Camera/photos
Other (bookies, casino, antiques, charity etc)
Total

Activity 7: Participant observation

Complete the tally chart below to provide a snapshot of the people who are visiting this location today. Record your observations as additional comments. For example; are there many families? Is there a mix of nationalities and ethnicities represented?

Date ______Time ______Weather ______

Location ______

Age category / Male / Female
0-18
19-35
36-70
70+

Totals:

Additional comments and observations:

______

Activity 8: Who are the stakeholders?

Look for evidence which suggests who the stakeholders are in this example of rebranding. Record any evidence in the space below.

Remember: Stakeholders may be involved financially (where has the money come from?), or emotionally (are local groups involved in decision making?). They are involved carrying out the rebranding, and in the use of the end result.

______

1. Environmental Quality Assessment

Negative evaluation / -3 / -2 / -1 / 0 / 1 / 2 / 3 / Positive evaluation
Buildings / Building layout and design / Poor and unimaginative / Varied and interesting
Building maintenance / Buildings in a poor state of repair / Buildings well maintained
Natural features and open spaces / Natural features / No trees or grass / Trees and grass to improve appearance of the area
Open space / No open space / Open and providing safe places for children to play
Gardens / No gardens or gardens that are poorly maintained / Gardens present and well cared for
Road and pavements / Kerbs / High and inconvenient / Low and easy to use with pushchairs
Pavements / Not present or inadequate / Present, adequate and safe
Car parking / Parking mainly on the roads / Parking mainly off the roads
Traffic noise and fumes / A major inconvenience / Not a problem
Road crossing / Difficult and dangerous / Easy and safe
Indicators of antisocial behaviour / Litter / Heavily littered / No obvious litter
Vandalism / Property damaged and abused / No obvious vandalism

KEY

Sample Point /

Environmental Quality

/ Index of Decay /

Comments

1
2
3
4
5

Field Studies Council, Orielton. Pembroke, Pembrokeshire. SA71 5EZ

Registered Charity No. 31336