Bizi Ferguson

12428 Sagamore Rd, Leawood, KS 66209

n 913-461-6693

Education

The University of Kansas Lawrence, KS

Bachelor of Science, Journalism: Strategic Communication May 2012

French Minor

Overall GPA: 3.54


Leadership

Gamma Phi Beta Sorority Lawrence, KS

Social Chair November 2009-November 2010

· Coordinated venues, caterers, transportation and security for our social functions.

· Communicated with other sororities and fraternities to organize social functions

· Was responsible for making sure everyone was safe and satisfied at the functions

Gamma Phi Beta Lawrence, KS

Public Relations Committee September 2008-November 2009

· Delivered notes and goodie bags to other sororities and fraternities during the holidays and final exams

· Helped the Public Relations Vice President with any work she needed done

Work Experience

American Century Investments Kansas City, MO

Marketing: Advertising/Sponsorships Intern January 28-Current

· 12 week internship with extension

· Work on advertising for Livestrong funds and campaigns

· Assist with marketing ideas, campaign needs

· Create Powerpoints of competitor ads

· Create Excel spreadsheets

· Assist in event coordinating

Morgan Stanley Smith Barney Leawood, KS

Social Media/Client Service Intern November 1, 2012-January 25, 2013

· Create LinkedIn and Twitter profiles for the Financial Advisors

· Work through Socialware to create the profiles (Morgan Stanley requirement)

· Create social media plan for the Financial Advisors

· Prepare client folders for meetings

· Answer client phone calls

· 3D database

· Microsoft Outlook

· Data entry

Equestrian Influence Inc. Online/Based out of Nashville

Social Media Marketing July 2012-December 2012

· Facebook marketing

· Twitter promotion

· Create and run the Pinterest account

· Constant Contact email campaigns

· Photography

· LinkedIn company promotion

Cool Products Lawrence, KS

Marketing Intern October 2011-May 2012

· Run certain categories of the website and blog about them

· Created and ran the Pinterest account

· Try to get other blogs to mention our site

· Keyword optimization

· Work with HootSuite and HubSpot

The Jayhawk Café Lawrence, KS

Bartender October 2011-December 2011

· Make and serve drinks behind the bar

· Clean up after hours

· Help promote The Hawk to others

Campaigns Class (Blue Cross and Blue Shield of Kansas City) Lawrence, KS

PR/Social Media Director August 2011-December 2011

· Researched information regarding the target audience for the client

· Moderated a focus group in Blue Springs, MO

· Determine partnerships and sponsorships for the client

· Redesigned the Facebook for the client

· As a team, created a professional plans book for the client

Santio Equestrian Apparel Online

Marketing Intern May 2011-August 2011

· Updated and ran the Facebook page for Santio

· Created a Twitter account for Santio

· Acted as a sales rep by going into stores at horse shows and trying to sell product

· Modeled the clothes for the company, which were featured in catalogues

Activities

Competitive and Accomplished Equestrian: Hunter/Jumper

· Competes in Low A/O Jumpers, High A/O Jumpers and has done a handful of smaller Grand Prixs

· Featured on the cover of SmartPak catalogue and mentioned in other publications

Author of “The Bizi Bee” fashion and equestrian blog

· Have been featured on other sites and have gotten recognition through this

· Has been compensated for recommending certain products/lines

Honors

Sigma Chi Sweetheart Nominee

Many national, regional, and local awards for horse riding

Blue Valley Television “Best Anchor” Award

Award of Excellence for our “Distracted Driving” story on BVTV