Group Members: ______

SUMMATIVE ASSESSMENT: The Wonderful World of Rhetoric

After reading the slave narratives of Olaudah Equiano and Frederick Douglass , we have analyzed how their use of logical, emotional, and ethical appeals help convince their audiences that slavery is an ungodly institution propagated by immoral individuals that inflict emotional, physical, mental, and spiritual wounds upon men who become treated as beasts.

Using your notes and analytical skills, you (and possibly one other partner) are going to find examples from modern culture of each of the three appeals. You may use advertisements, commercials, songs, fiction—anything that displays the appeals.

Once you find the examples displaying the appeals, you will write one analytical paragraph for each appeal, examining how it appeals to logic, emotion, or ethics, or a combination of the three. (Each source should be identified by its most dominant appeal—one for each of the appeals.) This paragraph should follow the “Paragraph as a Sandwich” format in order to fully develop your claim. Be sure to address the following:

·  All three appeals are represented

·  Type of appeal(s)

·  Purpose of each identified appeal (what is the creator’s goal?)

·  Specific evidence to support that it is this type of appeal

·  Effect of the appeal(s)

Your project will culminate in a short 3-5 minute presentation to your classmates and me on Thursday, September 17th. You will have access to the document reader to project 2D images and may use my computer to play any videos from a flash drive. Your project itself should be organized into a booklet, including a cover page and one page for each example that includes the example and paragraph analysis. (If you plan on showing a video in class, you may include a picture in place of the example.) Remember: Your analysis is the top priority!!

Name(s): ______

Poor / Minimal / Average / Good / Excellent
Presentation
3-5 minutes in length; credible, professional demeanor
Good vocal control and eye contact; focus is analysis of the appeals; if absent—makeup / 0 – 8.5 / 9 9.5 10 / 10.5 11 11.5 / 12 12.5 13 / 13.5 14 15
Project Quality
Demonstrates effort; booklet with cover that includes names of presenters and creative title; creative and neat overall; quality of pictures/sound/video is high / 0 – 8.5 / 9 9.5 10 / 10.5 11 11.5 / 12 12.5 13 / 13.5 14 15
Logical Appeal
Correctly identified; Purpose of this appeal (what is the
creator’s goal?); Provides specific evidence; Explains why it
will be effective in persuading audience; any additional appeals are addressed and analyzed / 0 – 8.5 / 9 9.5 10 / 10.5 11 11.5 / 12 12.5 13 / 13.5 14 15
Emotional Appeal
Correctly identified; Purpose of this appeal (what is the creator’s goal?); Provides specific evidence; Explains why it will be effective in persuading audience; any additional appeals are addressed and analyzed / 0 – 8.5 / 9 9.5 10 / 10.5 11 11.5 / 12 12.5 13 / 13.5 14 15
Ethical Appeal
Correctly identified; Purpose of this appeal (what is the creator’s goal?); Provides specific evidence; Explains why it will be effective in persuading audience; any additional appeals are addressed and analyzed / 0 – 8.5 / 9 9.5 10 / 10.5 11 11.5 / 12 12.5 13 / 13.5 14 15
Writing Style
Adheres to Paragraph as a sandwich format; typed, formal, well-written; clear language, grammatically correct / 0 – 8.5 / 9 9.5 10 / 10.5 11 11.5 / 12 12.5 13 / 13.5 14 15
Group Interaction
Individuals work together for a common goal; on task with equal distribution of work and effort / 0 -- 6 / 7 / 8 8.5 / 9 / 9.5 10

Total: ______/75


Emotional Appeal

(Ethical Appeal as well)

Stable Quality Care Commercial (viewed in class)

Even though this commercial has no dialogue, it clearly appeals to the audience’s emotions in an effort to persuade them to support consensus health care. The commercial begins with a middle-aged man wrapping a picture of a woman and packing up the last box of his house. He takes one last wistful look at his old residence before he moves into his much smaller, shabbier apartment where he immediately takes out the picture and places it by the window. Then next scene depicts the man driving with flowers on the dash, and then he enters a hospital room where the woman from the photograph lies with a wan smile. The words “No one should lose everything because they are denied health care coverage” appear on the screen as the audience realizes that the man had to sell their home in order to pay for his wife’s hospital bills because insurance companies refused to cover her. This commercial clearly appeals to emotions since the viewers will likely pity the man for losing his house simply because his wife is sick and she has no insurance coverage. The writers of the commercial also hope that by the end of the commercial, the audience will believe the situation is entirely unfair so that they are more likely to agree to support consensus health care. The appeal to emotion is likely to work because no one can predict illness, and the truth that the couple’s predicament could be anyone’s situation leads the audience to be sympathetic and feel there is need for change. The audience thinks about what it might be like if someone they loved were to become sick and be denied coverage. These thoughts help appeal to the audience’s fears and result in begin persuaded further.

This commercial also establishes ethos because it appeals to the common American democratic value of fairness. Whenever possible, Americans believe fairness should exist whenever possible. We have the belief (whether true or not) that if people work hard, they should achieve success. In the commercial, the white words appearing on the black screen “No one should lose everything because they are denied health coverage” are meant to cause the viewer to feel a sense of injustice on behalf of those who are refused health coverage. In this country, we value fairness and tend to support the “underdog, so when someone is in need of help and is denied it, we feel a sense of unfairness. In terms of persuading the audience that health care reform is an imperative, this commercial successfully utilizes appeals to pathos and ethos.