Chocolate Questionnaire

CHOCOLATE QUESTIONNAIRE

Part A Please circle the appropriate answer

Q1.I am; Male Female

Q2.I am aged; 0-14 15-20 21-30 31-40

41-50 51-60 over 60

Part B Answer yes or no to the following questions

Q3.Have you bought a Chocolate bar in the last month Yes No

The last week Yes No

Q4.Did you buy it to eat your self Yes No

Part C Please answer the following questions as truthfully and accurately as possible

Q5 What type of bar did you purchase………………………………………..…..

Q6 When are you more likely to eat a chocolate bar…………………….………

Q7 I would describe my lifestyle as …………………………………..……………

Q8 I would describe my TV viewing habits as………………………..……………

Q9 I mainly watch TV during the hours of………………………………………….

Part D On a scale of 1 to 5 Rate your responses to the following;

1 being seldom 3 being often 5 being routinely

Q10 My media consumption could be described as ……………………………

Q11 I watch pay TV…………………………………………………………………

Q12 I read magazines………………………………………………………………

Q13 I go to Movies/Cinema………………………………………………………..

Q14 I watch DVDs/Videos………………………………………………………….

Q15 I use the Internet……………………………………………………………….

Part E

Please rank these chocolate bars in order of preference 1 fav - 4 least fav

Caramel/Nougat…………….

Plain/Choc filled……………

Wafer……………………….

Coconut…………………. .

Thank you for completing the questionnaire.

Enjoy the chocolate samples!

Analysing and Comparing Results

How did our questionnaire compare to the Roy Morgan Poll? …………………………………………………..…………………….

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Describe the differences and similarities…………………………… ………………………………………………………………………………………………………………………………………………………………………………………………………………………………….…….

Why are the differences?…………………………………………….. ……………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………………

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Is our survey result a reliable one?…………………………………….

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Describe the information we were looking for………………………..

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Were the questions appropriate?………………………………………

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Were the answering styles appropriate for the questions? ……………………………………………………………………………..

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How could this questionnaire be improved?………………………….

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Did the sampling add or detract from the questionnaire?…………..

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Why?………………………………………………………………………

How do you feel about participating in Market research? …………………………………………………………………………….

What incentives would encourage you to participate in further Market Research?…………………………………………………….

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Does the length of a questionnaire affect your motivation?

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Further comments………………………………………………………………..

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The methods of Market Research that appeals most too us as a group are………………………………………………………………….

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