Venetia C. Tiberi
7936 NW 10th Street, Plantation, FL 954-547-5757
♦ LinkedIn Profile: http://www.linkedin.com/pub/venetia-c-tiberi/16/272/353
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Marketing Director ♦ Communications Manager ♦ Community Relations ♦ Business Development
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Marketing Manager: General Growth Properties, Pembroke Pines, FL (5/12 – 5/13)
Pembroke Lakes Mall: regional mall, 1.1M square feet, $200K marketing budget, 6 anchors, 100 name brand stores
· Worked directly with General Manager, Director of Field Marketing, Leasing Representative, Operations Director, Security Director and Housekeeping Supervisor
· Responsible for marketing, branding, communication, special events, advertising and gift card program
· Created annual marketing plan and budget to support platform programming and brand messaging; analyzed monthly sales and budget reports, and prepared and submitted analysis to assist with meeting year end goals
· Managed communication initiatives: maintained mall website and Facebook page, drafted and disseminated press releases, uploaded special events onto local digital community websites, and created a tenant newsletter
· Produced and coordinated special events to promote retailers with specific seasonal promotions
· Conducted market research, and compiled the analysis to assist with short-and-long term objectives
· Identified advertising campaign with ad agency: creative, production, media placement; coordinated leasing brochures, collateral for visual signage, mall directory and special event posters
· Promoted mall Email platform (Club) to retailers and secured promotions for retailer intensification strategies
· Oversaw administration of gift card program/kiosk (Shop Etc.): B to B and B to C, with sales of $50K
Marketing, Communication & Sales: Free Lance/Consulting, Fort Lauderdale, FL (12/09 – 05/12)
· Automotive Group: Managed rebranding campaign including video production for commercials, media placement, website development, Search Engine Optimization, public relations strategies, employee relations orientation and newsletter, and human resources communications plan
· National retail chain: Assisted with preparations of a new store opening, trained sales staff, conducted community outreach, merchandising, opening and closing operations, daily floor schedule, and sales analysis
· National jewelry manufacturer: Business to consumer, sales to existing clients and new business to prospects
· Community sports publication: Proofread and edited a variety of articles
Director of Marketing & Business Development: Simon Property Group, South FL (8/07 – 11/09)
Town Center at Boca Raton, transferred to Sawgrass Mills
· TCBR: super-regional mall, 1.7M square feet, $1.8M marketing budget, 6 anchors, 200+ name brand stores
· Sawgrass Mills: outlet center, 2.3M square feet, $2.3M marketing budget, 24 anchors, 350+ name brand stores
· Worked directly with General Manager, Vice President of Marketing, Leasing Representative, Tenant Coordinator, Operations Director, Security Director and Housekeeping Supervisor
· Responsible for marketing, branding, communication, special events, advertising, business development and gift card program
· Created annual marketing plans and budgets to support platform programming and brand messaging; analyzed monthly sales and budget reports, prepared and submitted analysis to assist with meeting year end goals
· Managed public relations firm with media relations initiatives including a crisis communication strategy which entailed local and national news coverage
· Identified advertising campaign with ad agency: creative, production and media placement; coordinated leasing brochures, collateral for visual signage, mall directory and special event posters
· Produced and coordinated special events to promote retailers with specific seasonal promotions
· Generated $700K in revenue through partnership development, on-mall advertising and sponsors for special events, negotiated and executed contract agreements
· Conducted market research, compiled analysis to assist with short-and-long term objectives
· Oversaw administration of gift card program/guest services (Simon Visa and American Express): B to B and
B to C, with sales of $11M; and, tourism initiatives targeting feeder markets, attending trade shows
Venetia C. Tiberi
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Assistant Director of Communication: Severn Trent, Weston, FL (02/06 – 08/07)
City of Weston: contract city, population 66K, incorporated in 1996, developed by Arvida/JMB Partners
· Worked directly with City Manager, Commissioners, Chief of Police, Fire Chief, Parks Department/Public Works
· Assisted with all communication aspects for a municipality: wrote and disseminated press releases, media alerts, content for website, cable channel, radio station, E-mail responses to residents, articles for quarterly newsletter “The Announcer,” annual reports and proclamations
· Fielded media inquiries, identified appropriate department and contact for response
· Produced presentations of bi-monthly commission meetings, managed special presentations
· Served as PIO at Broward County Emergency Operations Center during county wide emergency activations
Marketing Director: Belmont Investment, Weston, FL (02/03 – 02/06)
Weston Town Center: REIT, d.b.a. Weston Leasing, developed by Arvida/JMB Partners in 2002, neighborhood lifestyle center, 158K square feet, $100K marketing budget, 35+ local stores
· Worked directly with Owner, Vice President and Legal Counselor
· Responsible for marketing, branding, special events, advertising, public relations and business development
· Created an annual marketing plan and budget to support brand messaging; analyzed monthly sales reports
· Generated $70K in revenue through sponsors for special events; negotiated and executed contract agreements
Community Relations Manager: North Broward Hospital District, Weston, FL (09/00 – 11/01)
Weston Regional HealthPark: public healthcare organization: d.ba. Broward Health
Communications Manager: Arvida/JMB Partners, Weston, FL (07/98 – 09/00)
Real estate investment company, developer of master planned communities: Weston project, LLP.
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Bachelor of Arts / Communication: Florida Atlantic University, Boca Raton, FL
Internship / Reporter: NBC – WTVJ/Channel 6, Miami/Fort Lauderdale, FL ________________________________________________________________________________
COMPUTER PROFICIENCY: Microsoft Office: Word, Excel, PowerPoint, Publisher, Outlook; Lotus Notes; JD Edwards; One World; SLIM; Venture Trek; BasWare; Extensity; Ceridian; UltraPos; Facebook; Twitter; Pinterest; Instagram.
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LANGUAGES: English, proficient; Spanish: basic, currently enrolled in course; American Sign Language
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PROFESSIONAL ASSOCIATIONS & COMMUNITY ACTIVITIES
· Susan G. Koman Foundation: Broward Steering Committee 2003 – 2007
· Public Relations Society of America - Gulfstream Chapter 2005 – 2007
· Florida Government Communicators Association 2005 – 2007
· Junior League of Greater Fort Lauderdale 2003 – 2006
· Weston Business Chamber of Commerce: Board Member 2003 – 2006
· Children’s Home Society: West Broward Auxiliary: Founding Member 2004 – 2005
· United Way of Broward County: Loaned Executive 2002