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News Release

For more information contact:
Beth Earnst
BASF Corporation
Tel: (704) 587-2597
E-mail:

BASF launches Hydropalat® WE 3111, non-APEO pigment wetting agent for water-based coatings

  • Outperforms leading APEO-based surfactants
  • Supports APEO-free labeling

CHARLOTTE, NC, July 29, 2013 - BASF recently launched Hydropalat® WE 3111, a non-APEO pigment wetting agent which provides excellent color acceptance and can be used as a dispersing agent in base paints.

Hydropalat WE 3111 outperforms the leading APEO-based mid-high HLB (12-15) surfactants that are extensively used to improve compatibility of base paints with pigmented tints. It demonstrates good performance across multiple paint formulations, improves tint strength development over key APEO benchmarks and maintains freeze-thaw stability in paints. As Hydropalat WE 3111 is based on a non-APEO chemistry, it can help customers who are seeking to label their products as APEO-free.

Hydropalat WE 3111 offers additional user benefits: It is low odor and contains less than 1% VOC according to EPA Method 24, thus ensuring good indoor air quality. As a result, it is an ideal choice for paints seeking to carry ecolabels.

Hydropalat is a registered trademark of BASF SE.

For more information, please visit

About The Dispersions & Pigments Division

The Dispersions & Pigments division in North America offers a comprehensive portfolio of resins, binders, latex, pigments and effect pigments, colorants, and systems to meet specific application needs for the coatings, construction, and printing and packaging markets. Our innovative products also help manufacturers in the adhesives, nonwovens and fiber bonding industries meet functional and performance demands. The addition of key product areas such as formulation additives, rheology modifiers, light stabilizers, photoinitiators, and antioxidants significantly enhances the existing BASF product portfolio for these markets. For more information about BASF’s Dispersions & Pigments Division, visit

BASF - The Chemical Company

BASF Corporation, headquartered in Florham Park, New Jersey, is the North American affiliate of BASF SE, Ludwigshafen, Germany. BASF has more than 16,600 employees in North America, and had sales of $18.5 billion in 2012. For more information about BASF’s North American operations, visit

BASF is the world’s leading chemical company: The Chemical Company. Its portfolio ranges from chemicals, plastics, performance products and crop protection products to oil and gas. We combine economic success with environmental protection and social responsibility. Through science and innovation, we enable our customers in nearly every industry to meet the current and future needs of society. Our products and solutions contribute to conserving resources, ensuring nutrition and improving quality of life. We have summed up this contribution in our corporate purpose: We create chemistry for a sustainable future. BASF had sales of €72.1 billion in 2012 and more than 110,000 employees as of the end of the year. Further information on BASF is available on the Internet at