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Butterfly e- News / February 2014

Join our Fat Talk Free February Campaign
Sign the No Fat Talk pledge
Help put an end to the negativity of Fat Talk, online and in real life, say NO to Fat Talk during February.
93% of women engage in some form of social media self-shaming and body bullying Fat Talk (Salk & Engeln-Maddox, 2011). ‘F’ words can be damaging to yourself, to your friends and to your family.
Fat talk uses weight as a reference point for feelings; that is, saying “I’m fat” can be like saying “I feel depressed” or “I feel out of control.” As such, this type of talk solicits reassurance and encouragement and promotes group affiliation, but it also emphasizes the shared distaste of fat and the value of thinness!
The potentially dangerous impact of fat talk should not be underestimated. It perpetuates the overvalued ideal of thinness and shared revulsion of fat and may be particularly damaging to those who are vulnerable to eating problems. (Gapinski et al., 2003).
Butterfly encourages you to spread the message of goingFat Talk Freeduring February, encouraging everyone to change the way they talk about their bodies and recognise Fat Talk in daily conversations, encouraging friends and family to shut down Fat Talk too.Download Posters
This can be done through self-expression, the use of social media and even through the creation of awareness and fundraising events. Down load our event planner.
Plate up the Positives during April & May
Unfortunately our culture accepts dieting as a norm. The essence of most marketing in western societies (and becoming more universal) is ‘thin equals success’. This coupled with the ‘war on obesity’ leaves the majority of people vulnerable to exploitation and confused with eroded body image, resulting in many turning to unhealthy behaviours, including dieting, in futile attempts to achieve a number on the scales and a ‘perfect’ body.
Join Butterfly throughgout April and May to help celebrate International No Diet Day (6th May 2014) and'Plate Up The Positives'. Enjoy a moring tea at your school, in your workplace or in your community or celebrate with your friends, family or colleagues over a delicious, healthy and nutritious meal. ‘Plate up the positives’ is a great opportunity to focus on healthy behaviours around food and raise funds for Butterfly at the same time.

Mums of Mandurah - positive role models.
Butterfly would like to thank all the Mums of Mandurah for their support and commitment. The Mums of Mandurah recently held an awareness raising lunch at Catch 22 Resaurant in Dolphin Quay, Mandurah.The lunch provided an opportunity to learn more about how as parents and carers we can be positive role models for our children, so that they in turn can develop positive relationships with their bodies.

More information about Butterflys programs for Parents.
Channel 10’s WAKE UP program talks about positive body image and the influence that parents have on their children.
Table of Contents
The 'Thinspiration' craze
The Butterfly Effect - running for Butterfly in 2014
Education Services Update
Donate to Butterfly Support Services
Sign our Fat Talk Free pledge
Plate up the Positives during April & May
Mums of Mandurah - positive role models
Challenging the thin ideal …
What girls and now many guys do to try and change the way they look can involve some pretty risky behaviours.
Butterfly continues to raise awareness of the dangers of dieting; the thin ideal and what many girls and more and more guys are doing to try and change the way they look can involve pretty risky behaviours. Lack of self confidence and poor body image, subliminal messages from adults - parents and family, and seeing hundreds of images everyday telling them how they should look results in more pronounced increases in body dissatisfaction. (Heinberg & Thompson, 1995). This can contribute to young people feeling pretty crappy about themselves.
"Young people need to know that they have so much more to give the world than how they look!" Christine Morgan.
Take a look at Butterfly CEO Christine Morgan talking with Studio -10 about the 'thinspiration' craze - the consequences are worrying!
The Butterfly Effect - running for Butterfly in 2014
Interested in Running for Butterfly in 2014 -Run Melbourne and City 2 Surf entries are now open.
Whether you're thinking of participating in the Bridge to Brisbane, the HBF Run for a Reason in Perth, the Canberra marathon challenge or the City 2 Surf in Sydney, creating an event page of your own or supporting with a donation, your contribution will make a huge difference. You can set up a fundraising page on Everyday Hero.

Education Services update
Since January 2013 the Butterfly Education team has reached over 20,000 young people, and facilitated over 200 body image and self-esteem presentations and workshops across Australia.
In 2014 Butterfly’s Education team have a range of programs to offer. In-school workshops for students aged grade 3 to year 12, parent and professional presentations at your school or workplace and Dove Body Think and Early Intervention sessions. More information
Support our prevention programs - Donate online
Butterfly Support Services
Butterfly’s National Support Line 1800 334673 now provides vital support from 8am – 9pm Monday to Friday.This service is making an incredible difference to the lives of people suffering from eating disorders and negative body image issues as well as their carers, families and friends.Contact Butterfly support services

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The Butterfly Foundation

PO Box 7026

Glen Iris, VIC 3146

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