FOR IMMEDIATE RELEASE
Contact:
Longleaf Services – Matthew Somoroff, (919) 962-0585,
Release available at: http://www.ibiblio.org/uncp/media/aerbook/
Longleaf Services Announces a Partnership with Aerbook and Aer.io Enabling University Presses to Directly Market and Sell Their E-books to Consumers
CHAPEL HILL, NC (JUNE 10, 2015)--The Aerbook and Aer.io platforms allow publishers and authors to promote their books and to seamlessly share sample content via email and on Twitter, Facebook, Pinterest, and in other social streams. It also allows participating Longleaf presses to build collections of titles that can be viewed, shared, and sold together. The University of North Carolina Press, University of Nebraska Press, Rutgers University Press, Louisiana State University Press, and Syracuse University Press are early adopters of this new technology.
Ron Martinez, CEO of Aer.io Retail and social marketing service Aerbook, said “The Longleaf presses using Aer.io have joined a new retail network. The pooling of titles from all publishers in the Aer.io catalog makes it straightforward for any of the participating presses to create vertical, interest-based mini-sites with their own books, and those of any of the other participants.”
This functionality can be integrated directly into a press’s websites and apps, or used in a variety of ways in the social web to bring book content—and the ability to purchase in multiple formats—directly to readers, wherever they may be. It makes the sharing of book recommendations online easier than ever before.
Clay Farr, Executive Director of Longleaf, said “We are extremely pleased to be able to provide our partner presses an exciting new turnkey solution to make their books more discoverable and to help them expand the reach of their authors.” Robbie Dircks, President of Longleaf, added “I’m excited for Longleaf publishers to now be able to sell e-books direct to consumers via their websites and through the social media, as well as collaborate on future subject area and academic meeting promotional retail sites.”
About Longleaf
Longleaf Services, Inc. provides total fulfillment services for not-for-profit scholarly publishers. Operating with a collaborative philosophy, it enables client publishers to enhance their competitiveness, improve operating efficiencies, and create economies of scale, resulting in better service to their customers and lowering overall operating costs for both publisher and book buyer. A 501(c)3 organization, Longleaf Services commenced operations in 2006 and currently serves six university press publishers.
About Aer.io
Aer.io Retail Network (http://aer.io) and Aerbook (http://aerbook.com) are services of San Francisco, CA–based Invention Arts, LLC, a company dedicated to a diverse publishing and retail marketplace. Founded in 2011, the company delivers native marketing and commerce services, including its Aerbook Flyer service that helps to find readers and sell books on the social web. Its newest offering, the Aer.io Retail Network (http://aer.io), comes with a catalog of over two million books and other products, enabling any person or company to create, customize, and curate a fully mobile/social storefront that can be dropped into any website with a line of code.
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