VIII(1)

REPORT FROM PUBLICITY & PUBLICATIONS COMMITTEE

FOR THE 87thCOUNCIL MEETING ON22MAY 2008

A.THINGS TO REPORT (Not intended for discussion unless questions raised)

Medical Directory

The Directory was published in mid March and the current status of distribution is:

Category / Volume (copies) / Status
Copies to be picked up by doctors / 1220 / 520 copies have been picked up
Copies for member societies / 124 / 30 has been picked up
Copies for company listings and self help groups / 63 / 24 has been picked up
Copies for doctors residing at QMH, TWEH, QEH / 145 / Dr CK Chan has helped distributed 91 copies.
Dr SK Chan has helped distributed 54 copies.
Copies for doctors residing at TMH, PMH, PYNEH / 67 / The doctors have collected the copies from their hospital libraries
Copies for doctors residing at selected hospitals / 84 / Kent of Astra Zeneca has distributed the copies to the doctors
Copies for hospital libraries, public libraries, universities, etc / 80 / The copies have been couriered to them
Copies for other doctors / 956 / The copies were couriered to them. There are about 100 yet to be delivered.

There are 22 new orders for the Directory and 65 orders for the CD.

Medical Diary

  1. The income & expenditure for the Hong Kong Medical Diary from January 2008:

Issues / Issue Editor / Theme / Income / Expense / Profit/ (Loss)
Jan 2008 / Dr Chiang Chung Seung / Cardiology / 70,400 / 51,500 / 18,900
Feb 2008 / Dr. Paul TC Lam / Psychiatry / 53,100 / 51,500 / 1,600
Mar 2008 / Dr. Thomas ST Lai / Hepatology / 52,033 / 51,500 / 533
Apr 2008 / Dr. Norman Chan / Endocrinology / 103,530 / 51,500 / 52,030
May 2008 / Dr. Richard Lo / Urology / 58,200 / 51,500 / 6,700
June 2008 / Dr. Chan Chun-hon, Edmond / Family Medicine / 162,800 / 72,500 / 90,300
TOTAL / 500,063 / 330,000 / 170,063
  1. The income& expenditure for the June 2008 issue of the Medical Diary:

Income
Advertisement / Type / Amount $
Olympus HK & China Ltd / 4C Full page / 9,500
Abbott Laboratories / 4C Full page / 9,500
Merck Sharp & Dohme (Asia) Ltd / 4C Half page / 5,700
AstraZeneca Hong Kong Ltd / 4C Full page / 9,500
Sanofi Bristo-Myers Squibb Hong Kong / 4C Full page / 9,500
Wyeth (HK) Ltd / 4C Half page / 5,700
Sanofi-Aventis HK Ltd / 4C Full page x 2 / 19,000
GlaxoSmithKline / 4C Full page x 2 & Half page x 1 / 24,700
Bristo-Myers Squibb / 4C Full page / 9,500
Pfizer Corporation Hong Kong Limited / 4C Full page / 8,000
HK Trade Development Council / 4C Full page / 9,500
Grand Vision System Development Limited / 4C Half page / 5,700
Boehringer Ingelheim / 4C Full page / 9,500
HK Surgical Laser Association / 4C Half page x 2 & Full page x 1 / 18,000
Ezyhealth Singapore / 4C Full page / 9,500
Total: / 162,800
Expense:
Printing, postage and inserting fee / 72,500
Profit/(Loss) for the month / 90,300
  1. Future issues of the Hong Kong Medical Diary

Month / Specialty Topic / Issue Editor
July 2008 / Plastic Surgery / Dr. King Wing-keung, Walter
Aug 2008 / Haematology & Medical Oncology / Dr. Chim Chor-sang, James
Sept 2008 / Geriatric Medicine / Dr.Lo See-kit, Raymond
Oct 2008 / Dentistry / Dr.Lee Man-piu, Albert
Nov 2008 / Dermatology & Venereology / Dr. Chong Lai-yin
Dec 2008 / Respiratory Medicine / Dr.Lai , Christopher

4. MCHK CME Programme

Issues / Article for MCHK CME Programme / No. of participants
Jan 2008 / Recent Advances in Percutaneous Coronary Intervention (PCI) by Dr Michael KY Lee / 60
Feb 2008 / Management of Youth Substance Users in General Practice Settings / 55
Mar 2008 / On Gastro-oesophageal Reflux – Induced Diseases / 55
Apr 2008 / Laparoscopic Adrenalectomy / 64
May 2008 / Practical Hints in the Management of Urinary Tract Infections / 42
  1. A letter has been sent to The Medical Council on 30 April to seek their approval on the Federation as an approved organisation to publish Doctors’ Directory.

IT Committee

Nothing to report

B. THINGS TO DISCUSS (Topics that need to be discussed)

Nothing to discuss

C.DETAILED INFORMATION AVAILABLE

If you need any further details of any of the above item, please ask the secretariat to supply or call Committee Chairman.

DR. GODFREY CHAN/

DR. JAMES CHIM22 May2008

PUBLICITY & PUBLICATIONS
COMMITTEE / DATE