VISION STATEMENTS

COMPANY / STATEMENT
Ritz Carlton Hotels / We are Ladies and Gentlemen serving Ladies and Gentlemen
Otis Lift Company / To rise unnoticed
Virgin Holidays / To provide the best holidays in the whole wide world
New Zealand’s Post Office / Bringing people together
St John’s Ambulance Brigade / Pro fide. Pro utilitate hominum (For the faith. For the service of mankind)
Tearfund / To see 50 million people released from material and spiritual poverty through a worldwide network of 100,000 local churches
Carillion / To make tomorrow a better place
Ford Motor Company (in the early 1900’s) / Ford will democratise the automobile
Sony (early 1950’s) / Become the company most known for changing the worldwide poor quality image of Japanese products
Boeing (1950) / Become the dominant player in commercial aircraft and bring the world into the jet age
Wal-mart (1990) / Become a $125 billion company by the year 2000
COMPANY / STATEMENT
Disney / To make people happy
Marks and Spencer / To make aspirational quality accessible to all
Tesco / Our core purpose is to create value for customers to earn their lifetime loyalty
Sainsburys / Our mission is to be the consumer’s first choice for food, delivering products of outstanding quality and great service at a competitive cost through working faster, simpler and together
Manchester United / Turning fans into customers
Transport for London / A world class tube for a world class city
Levi Strauss / People love our clothes.
We will market the most appealing and widely worn casual clothing in the world.
We will clothe the world
Vodafone / To be the world’s mobile communications leader – enriching customer’s lives, helping individuals, businesses and communities be more connected in a mobile world
NEST ( a social enterprise that produces solar powered lanterns) / We strive to provide light to all parts of the globe where no modern light has reached so far
NEBS / To be regarded as experts in awarding management qualifications
Pepsi / Beat Coke
COMPANY / STATEMENT
Komatsu / Maru C (Japanese for Encircle C. The C was for Caterpillar, a main competitor of Komatsu as makers of heavy machinery
Diageo / We make lips smile
Ronseal / Does what it says on the tin
Amnesty International / Our vision is a world in which every person enjoys all the human rights enshrined in the Universal Declaration of Human Rights and other international human rights standards
The Samaritans / Samaritans is available 24 hours a day to provide confidential emotional support for people who are experiencing feelings of distress or despair, including those which may lead to suicide

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