NANCY T. FRONTCZAK
Office:Department of Marketing
MetropolitanStateCollege of Denver
P.O. Box 173362, CB 79
Denver, CO80217-3362
303-556-4951
/ Home:
643 Fairfield Lane
Louisville, CO 80027
303-947-0340
EDUCATION, EMPLOYMENT, AND HONORS and AWARDS
Education
Ph.D., Marketing, University of Illinois, 1977
M.S., Marketing, University of Illinois, 1972
B.S., Marketing, University of Illinois, 1970
Academic Experience
1991 to present, Professor of Marketing (tenured), School of Business, Metropolitan State College of Denver
1987 - 1991, Associate Professor of Marketing, School of Business, MetropolitanStateCollege of Denver
1981 - 1987, Assistant Professor of Marketing, College of Business and Administration, University of Colorado at Denver
1975 - 1980, Assistant Professor of Marketing, College of Business and Administration, University of Colorado at Boulder
1973 - 1974, Lecturer, Department of Business Administration, University of Iowa
1970 - 1973, Teaching Assistant, Department of Business Administration, University of Illinois
Honors and Awards
2007 Faculty Senate Teaching Excellence Award for Tenured Faculty
2005 “Marketing Educator of the Year” award from Marketing Educators’ Association
Louisville Times Citizen of the Week, May 2005
2004 Presidential Performance Award for Outstanding Teaching
Outstanding Paper Award, Marketing Educators’ Association, Las Vegas, 2004
Winner 2003 “Most Loved Faculty” Award from MetroState Alumni
Featured Professor in April 10, 2003 issue of The Metropolitan
Louisville Times Citizen of the Week, April 2003
Winner 2002 Academy for Teaching Excellence, Bright Ideas / Best Practices Award
Sigma Beta Delta National Honor Society
Sabbatical Leave Award, 1998
Professional Development Awards, MSCD, Spring 1989, Spring 1990, Fall 1990, Spring 1991,
Fall 1991, Spring 1992, Spring 1994, Spring 1995, Spring 1996, Fall 1996, Spring 1999, Fall 1999, Spring 2000, Fall 2000, Spring 2001, Spring 2002, and Fall 2002.
President’s Professional Development Awards, Summer 2000, Summer 2001, and Fall 2001.
Outstanding Paper Award, 14th Annual Conference of the Western Marketing Educators'
Association,Las Vegas, 1990
Board of Directors, Western Marketing Educators' Association, 1990 - 1992
1st Edition of Who's Who in Media Communication
11th, 12th, 13th and 18th Editions of Who's Who of American Women
Courses Taught
Principles of Marketing
Consumer Behavior
Promotional Strategy
Advertising Management
Refereed Publications
Refereed Conference Proceedings
Frontczak, N., Duber-Smith, D. & Hutto, A. (2009). Justification for an undergraduate sustainability course in the marketing curriculum, Marketing Educators’ Association, 103-106.
Patti, C. & Frontczak, N. (2009). Perspectives on a successful marketing career: Learning from the experts, Marketing Educators’ Association, 65-66.
Frontczak, N. & Bahl, A. (2008). Alternative experiential learning techniques in marketing education, “National Traditions in Economics, Trade, Politics and Culture,” Russia State University of Trade and Economics, Moscow, Russia, 386-394.
Bahl, A. & Frontczak, N. (2008). Linking marketing students to the real world of global marketing: An experiential learning approach, Marketing Educators Association, 115-119.
Frontczak, N. & Daughtrey, C. (2007). An experiment with “Theme Days” in consumer behavior, Marketing Educators’ Association, 67-71.
Frontczak, N. & Daughtrey, C. (2006). Student-driven experiential learning exams, Marketing Educators’ Association, 85-91.
Schlee, R., Amato, C., Amato, L., Clayson, D. & Frontczak ,N. (2006). Integrating measures of personality in marketing education research, Marketing Educators’ Association, 72.
Frontczak, N. (2005). An alternative assessment technique: The Six Flags exam, Marketing Educators’ Association, 89-94.
Daughtrey, C., Jackowski, M., & Frontczak, N. (2005). Please don’t sue me: A possible answer to some liability concerns of experiential education, Marketing Educators’ Association, 125-129.
Frontczak, N. & Daughtrey, C (2004). An application of critical thinking principles to marketing education: The student-driven syllabus, Marketing Educators’ Association, 36-72.
Frontczak, N. (2003). Creating opportunities for flow in marketing education: A refinement of experiential learning, Marketing Educators’ Association, 72-77.
Frontczak, N. (2002). Competitive “advertising agency” campaign presentations, Bright Ideas to Best Practices, 52.
Heiser, R., Frontczak, N. (2002). The role of character traits in marketing education, Marketing Educators’ Association, 133-137.
Karns, G., Clayson, D., Frontczak, N., Kelley, C. (2002). Developing and assessing critical thinking skills, Marketing Educators’ Association, 84.
Daughtrey, C., Frontczak, N. (2002). Experiential learning of sport marketing concepts through local sporting events, Marketing Educators’ Association, 113-116.
Daughtrey, C., Frontczak, N., Loveland, K. (2002). Applying experiential learning theory to the sporting goods retail experience, North American Society for Sport Management International Conference.
Frontczak, N.T., & Heiser, R. (2001). The significance of character traits in experiential learning activities in marketing education, Society for Marketing Advances, 136-139.
Frontczak, N.T. (2001). Moving marketing education from a commodity to an experience, Marketing Educators’ Association, 5-9.
Daughtrey, C., Gray, D., Gillentine, A., Frontczak, N. & Sawyer,L. (2001)Athletic success and its impact on the marketing of the university, The International Conference on Sport and Entertainment Business Reserach Proceedings, Columbia SC, Oct 3-7.
Frontczak, N.T., Loveland, K.A., and Daughtrey, C.L. (2001). Designing retail shopping experiences: an application of experiential learning theory, Developments in Marketing Science, 24, 41-48.
Frontczak, N.T., Heiser, R., Vitaska, C. (2000). Workers get middling grades, Denver Business Journal, December 29, 2000.
Hartley, S.W., Frontczak, N.T., and Rudelius, W. (2000). Portfolios as a method of assessment in an integrated curriculum, Developments in Marketing Science, 23, 324-331.
Kelley, C., Frontczak, N.T., Stern, B. (2000). Meet the editor and editorial review board of the Journal of Marketing Education, Editor and Associate Editor: Trends in Marketing Journals, Western Marketing Educators’ Association 2000 Conference.
Frontczak, N.T., Loveland, K.A., and Humeyumptewa, E. M., (1999). A method of developing and analyzing effective online experiential learning exercises in marketing education, Proceedings of the 41st Annual Mountain Plains Management Conference, 68-72.
Kelley, C., Frontczak, N.T., Karns, G., and Van Auken, S. (1999). New directions in implementing the AACSB mission-driven standards, Western Marketing Educators’ Association 1999 Conference, 106.
Frontczak, N.T. (1999). The use of student feedback sessions to enhance experiential learning for journal assignments, Developments in Marketing Science, 22, 290-300.
Frontczak, N.T. (1999). Student evaluation of an experiential learning technique: The marketing plan assignments, Western Marketing Educators’ Association 1999 Conference Proceedings, 36-43.
Frontczak, N.T. (1998). A paradigm for the analysis of experiential learning activities, Marketing Advances in Theory, Practice, and Education. 266.
Collins, R., Frontczak, N.T., Karns, G., Kelley, C., Lincoln, D., and Stern, B. (1998). The future of marketing education, Western Marketing Educators’ Association 1998 Conference Proceedings, 42.
Frontczak, N.T., Heiser, R. (1998). The use of e-mail in professor/student communication, Proceedings of Western Decision Sciences Institute, 289-293.
Frontczak, N.T., Heiser, R. (1997). The use and effectiveness of e-mail as a method of communication in marketing education, Developments in Marketing Science, 20, 104-108.
Frontczak, N.T., Scott, J. (1996). Analysis of the experiential learning technique of journaling for use in advertising education, Marketing: Moving Toward the 21st Century, 164-167.
Frontczak, N.T. (1996). Journaling in marketing education using Kolb’s experiential learning process, Western Marketing Educators’ Association 1996 Conference Proceedings, 29-34.
Frontczak, N.T. (1996). Student evaluation of the experiential learning technique of journaling for marketing education, Developments in Marketing Science, 19, 268-273.
Frontczak, N.T. (1994). The Use of journaling as a learning technique in consumer behavior education, Developments in Marketing Science, 17, 7-12.
Frontczak, N.T., (1993) The use of benchmarking as an integral part of TQM in marketing
departments, Developments in Marketing Science, 16, 477481.
Frontczak, N.T.,(1993) Analyzing marketing department curriculum and improving marketing
education through benchmarking, Western Marketing Educators' Association 1993 Conference
Proceedings, 2933.
Frontczak, N.T., Bell, J. and Vitaska, C.R. (1993). Opinions of hospital advertising: Advertising manager’s perspectives, Academy of Business Administration National Conference.
Frontczak, N.T., and Bell, J.A. (1992). The use of exams in marketing education, Marketing Educators’ Association Conference proceedings, Craig A. Kelley (ed.), 23-28.
Bell, J.A., Frontczak, N. T., & Vitaska, C. (1992). A study of the relationships between hospital advertising practices and hospital characteristics, Developments in Marketing Science, Volume 15, 310-314.
Frontczak, N. T. & Rivale, G.J. (1991). An empirical investigation of learning styles in marketing education, 1991 Western Marketing Educators’ Association Conference Proceedings, Gary F. McKinnon and Craig A. Kelley (eds.), 93-100.
Frontczak, N.T. & Hartley, S.W. (1991). The advertising agency audit, Developments in Marketing Science, Volume 14, Robert L. King (ed.), RichmondVirginia: Academy of Marketing Science, 318-322.
Bell, J.A., Frontczak, N.T. & Vitaska, C.R. (1991). Hospital advertising: A survey of current practices, Southern Marketing Association 1991 Proceedings, Robert L. King (ed.), 292-296.
Frontczak, N.T. & Higgins, L. (1991). Learning styles and creativity training: Implications for information management personnel, 1991 Hawaii International Conference on System Sciences.
Frontczak, N.T. & Hartley, S.W. (1990). Consumer learning styles: Implications for promotional strategy, Developments in Marketing Science, Volume 13, B. J. Dunlap (ed.), Cullohee, NC: Academy of Marketing Science, 330-334.
Frontczak, N.T., Vitaska, C.R., & Bell, J.A. (1990), Consumer attitudes toward hospital advertising: An analysis of attitudinal attributes, Proceedings of the 1990 Conference of the American Academy of Advertising, Patricia A. Stout (ed.), Austin, Texas: University of Texas at Austin, 93-98.
Frontczak, N.T. (1990), The role of learning styles in marketing education, Western Marketing Educators' Association 1990 Conference Proceedings, Jeffrey T. Doutt and Gary F. McKinnon (eds.), Brigham Young University Press, 57-62.
Frontczak, N.T., Vitaska, C.R., & Bell, J.A. (1990), Physician attitudes toward hospital advertising: An analysis of attitudinal attributes differentiating ‘favorable' from ‘unfavorable' attitudes, Southwestern Marketing Association Advances in Marketing, 264-270.
Frontczak, N.T. & Chusmir, L.H. (1989), Gender differences in the perception of opportunities for women in international management, Proceedings for Mountain Plains Management Conference, October, 252-272.
Frontczak, N.T. (1989), A technique to measure influence in joint purchase decision making between husbands and wives,Southwestern Marketing Association Advances in Marketing, Peter J. Gordon and Bert J. Kellerman (eds.), 230-238.
Frontczak, N.T. & Cateora, P.R. (1988), Opportunities for women in international business: An update, Proceedings for Mountain Plains Management Conference, October, 71-78.
Vitaska, C.R., Frontczak, N.T., & Pasternack, R.E. (1988), Consumer attitudes towards hospital advertising: An analysis of attitudinal attributes differentiating ‘favorable’ from ‘unfavorable’ attitudes, Southwestern Marketing Association 1988 Conference Proceedings, Peter J. Gordon and Bert J. Kellerman (eds.), 8-1 1.
Duncan, C.P., Nelson, J.E., & Frontczak, N.T. (1984), The effect of humor on advertising comprehension, Advances in Consumer Research, Volume XI, Thomas C. Kinnear (ed.), Provo, UT: Association for Consumer Research, 432-437.
Hupfer, N. (Nancy Frontczak) and Gardner, D.M. (1971), Differential involvement with products and issues: An exploratory study, Proceedings of the 2nd Annual Conference of the Association for Consumer Research, David M. Gardner (ed.), College Park, MD: Association for Consumer Research, 262-270.
Refereed Journal Articles
Lincoln, D. & Frontczak, N.T. (2008) A practical and effective marketing plan assignment for principles of marketing students, Journal for Advancement of Marketing Education, Volume 12, Summer, 52-62.
Frontczak, N.T., Kelley, C.A. (2000). Special issue on experiential learning in marketing education, Journal of Marketing Education, 3-4.
Frontczak, N.T. (1998). A paradigm for the selection, use, and development of experiential learning activities in marketing education, Marketing Education Review 8 (3), 25-33.
Scott, J., Frontczak, N.T. (1996). Ad executives grade new grads: The final exam that counts, Journal of Advertising Research, 36 (2), 40-47.
Frontczak, N.T., Bell, J., and Vitaska, C.R. (1994) Hospital advertising: Advertising managers'
opinions, Journal of Hospital Marketing, 9 (1), 103117.
Frontczak, N.T. & Chusmir, L.H. (1990). International management opportunities for women: women and men paint different pictures, International Journal of Management, Volume 7, Number 3, September, 295-301.
Nelson, J.E. & Frontczak, N.T. (1988), How acquaintanceship and analyst can influence focus group results, Journal of Advertising, Volume 17, Number 1, 41-48.
Frontczak, N.T. & Cunningham, L.F. (1987-88), Improving patient satisfaction in health care clinics through the use of a focus group approach, Health Marketing Quarterly, Volume 54, Winter/spring, 89-116.
Nelson, J.E, Duncan, C.P., & Frontczak, N.T. (1985), The distraction hypothesis and radio advertising, Journal of Marketing, Volume 49, No. 1, Winter, 60-71.
Thal, N. (Nancy Frontczak) and Cateora, P.R. (1979), Opportunities for women in international business, Business Horizons, December, 21-27.
Thal, N. (Nancy Frontczak) and Trembath, M. (1980), A marketing plan: guideline to success, Colorado Business Review, September, 2-4.
SERVICE
Department
Department of Marketing, Search Committee, 2009
Department of Marketing Assessment Committee, 2003 - 2009
Department of Marketing Scholarship Committee, 2007
Co-Chair, Department of Marketing, Search Committee, 2007
Co-Advisor, Department of Marketing, American Marketing Association Marketing Club, 2007
Chair, Department of Marketing, Search Committee, 2003
Chair, Department of Marketing RPT Committee, 1996 - 2003
Chair, Committee to Revise Faculty Self-Evaluation Document, 2000 - 2003
Co-Chair, Department of Marketing, Spring and Summer 2000
Course Coordinator, MKT 3000 Principles of Marketing, 2000 - 2002
Department of Marketing Search Committee, 2000 - 2001
Visit Metro Days, Department Representative, 2000 - 2001
Department of Marketing Student Recruitment and Retention Committee, 2000 - 2001
Department of Marketing Program Assessment Committee, 1998 - 2002
Department of Marketing Governance Committee, 1997
Department of Marketing RPT Committee, 1996 to 2002
Chair of Marketing Department Curriculum Committee, 1991 - 1992
Summer School Teaching Policy Committee, 1992
Chair of Search Committee for Chairperson of Marketing Department, 1989 - 1990
Chair of the Curriculum Revision Committee, 1990
School
School of Business Assurance of Learning Committee, 2008 - 2009
School of Business RPT Committee, 2004 - 2007
School of Business Mission, Vision, Values Committee, 2003 - 2006
Faculty Development Committee for School of Business, 1995 - 2003
Assist in Outstanding Students Awards Ceremony, 2000
Faculty Retreat Committee for School of Business, 1998
AACSB Workshop on “Creating Customer Value,” 1995
Faculty Advisory Board 1994 - 1995
Business Forum Committee, 1993 - 1994
School of Business Retention, Promotion and Tenure Committee, 1993 - 1995
Faculty Composition and Development Team for AACSB Accreditation Plan, 1993 - 1995
Mission Statement Taskforce, 1993
Panel Speaker for Business Forum, 1993
Search Committee for Dean of the School of Business, 1992 - 1993
Tracking Graduates and Alumni Committee, 1992
AACSB Task Force, 1991
School of Business Professional Development Committee, 1988 - 1992
College
Representative for Summer 2009 Metro State Open House.
Representative for Metro State Majors Fair, 2007 and 2008.
Co-Chair, External Marketing Communications Committee, 2007
Co-Chair, Integrated Marketing Communications Committee, 2005 - 2007
MSCD Communications Advisory Council, 1997 - 2006
Co-Chair, Sabbatical Leave Committee, 1999 - 2003
Faculty Mentor Program, 2001 - 2002
Search Committee, Assistant Director of Communications, 2002
Representative for MSCD Majors Fair, 2000
Participant in American Association for Higher Education Assessment Conference, 1999
Faculty Marshal’s Aide for 2000, 1999, 1997, 1996 Commencement
MSCD Faculty Mentoring Program through Academy of Teaching Excellence, 1997 - 1998
Plain and Fancy Ball Marketing Committee, 1995
MSCD Athletic Council, 1991 - 1995
Search Committee for Director of Career Services, 1994
Panel Speaker for Academy of Teaching Excellence Program, 1994
Search Committee for VP Student Services, 1994
Faculty Staff Fund Advisory Committee, 1994
Selection Committee for Golden Key National Honor Society Outstanding Scholar Award, 1993
Faculty Marshal’s Aide for 1993 Commencement
Search Committee for Director of Communication and Media Relations, 1993
MSCD Graduates/Standards Task Force, 1992
President’s Committee on the Status of Women Students, 1990 - 93
Task Force 1 for the College Planning Advisory Committee 1990
Metropolitan Round Table XI, “Academic Quality: What Does It Mean at MSCD?” 1990
Institute for Entrepreneurship and Creativity Cirriculum Task Force, 1990
MSCD Commencement Committee, 1988 - 1989
Search Committee for Director of Educational Services for Rocky Mountain World Trade Center, 1989 - 1990
Community
Supervised student promotional plan for the ALS Association Rocky Mountain Chapter, 2009
Supervised student research projects for The Olde Towne Tavern, TattooFinder.com, Foothills Park and Recreation, Pearl Street Grill, The Hain Celestial Group, Colorado Humane Society, Old Chicago, BC Surf & Sport, Ace Hardware, Serenity Salon & Spa, Lodo’s Bar and Grill, Qi Athletic Club, Blockbuster, and MAC Cosmetics, 2009
Supervised student promotional plan for the Denver Rescue Mission Champs Volunteers Program, 2008
Supervised student research projects for 24 Hour Fitness, The Shoppe, Mexico City Lounge, Denver Film Society, PlayPhone Inc., Martini Ranch, Forza Coffee Company, Lodo’s Bar and Grill, Best Buy, Famous Footwear, Nordstrom, Estee Lauder, Rocky Mountain Chocolate Factory, Earls, Coors Light, Einstein Bros. Bagels, Under Armour, 2008
Supervised student promotional plan for the American Cancer Society Relay for Life, 2007
Supervised student research projects for Westword, J.E. Balistreri Vineyards, US Bank, Twist & Shout, Denver Broncos, The Gap, Wax in the City, The Tattered Cover, Best Buy, Olive Garden, The Rio Grande, Qdoba Mexican Grill, Coors Light, 2007
Volunteer for Louisville Annual Labor Day Senior Dinner, 2007
Assist in publicity for “Relay for Life” for American Cancer Society, 2006
Expert on KOA Colorado Morning News on product placement and the marketing phenomenon of American Idol, 2006
Supervised Student research projects for Vitamin Cottage, The Front Porch, Sherwin Williams, Club USA, Tom James Custom Clothing, Café Jordano, Tennyson Automotive, The Emerald Isle, Colorado Carpet and Upholstery, REI, Chili’s Grill and Bar, Breckenridge Brewery, Highlands Wine Cellar, Centura Health, Performance Cycle of Colorado, Hilton Garden Inn, Greenwood Athletic Club, XJet, Clicks, Tamayo Restaurant, The Daily Grind, Dave & Busters, Crocs, L & L Liquors, The Colorado Crush, Napa Auto Parts, Purple Martini, University Mart, 2006
Supervised Department of Marketing Coat Drive for the Denver Rescue Mission, 2006
Supervised student promotional plan for Metro State Benefit Concert featuring Gipsy Kings, 2006
Expert for Good Day Colorado, Channel 2 on Marketing to children during the holidays, 2005
Guest Speaker for Marketing class, MonarchHigh School, 2005
Supervised student promotional plans for the Mile High Chapter of the American Red Cross,
2005
Supervised student promotional plans for the Larimer Arts Association, 2004
Supervised student promotional plans for Denver Botanical Gardens, 2003
Supervised student research projects for Starbucks Coffee, Gelazzi Café, King Soopers, Sue’s Do’s, Boulder Cycle Sport, Walker Fine Art, Auraria Campus Bookstore, Costco, Denver Athletic Club, Mon Concierge Lifestyle Management, Petsmart, Impulse Theater, Body and Sole Salon, Pepsi, Coffee Rostir, Dairy Queen, Mimi’s Café, Dillards, Children’s Museum of Denver, Peak Financial Partners, Claim Jumper Restaurant, Jones Soda Co., Chopper’s Sports Grill, Melt, Littleton Family YMCA Youth Sports, Mountain High Landscape, Pesce Fresco, Chubby’s Mexican Restaurant, Hybrid Wear, Denver Dumb Friends League, Bonnie Brae Ice Cream, 24 Hour Fitness, 2005
Supervised student research projects for Starbucks Coffee, Great Northern Tavern, Subway, The Buckle, Warwick Hotel, Liquid House, Brooklyn’s, Blue Moon Brewing Company, Sports Column, Floyd’s Barbershop, Homeworx, Coors Light, Colorado Ballet, The Lawn Guy, and State Farm Insurance, 2003
Supervised student research projects for ESPN Zone, Red Robin, Big O Tires, Eldora Ski Resort, Men’s Wearhouse, Ruth’s Chris Steak House, House of Blues, Peppercorn, Bacardi Silver Sigi’s Pool Hall and Arcade, Water World, SushiDen, Il Fornaio, Kuni Lexus, REI, Vibe, Colorado Cinemas, Colorado Crush, C.B. & Potts, It’s Just Lunch, Red Bull, 2002
Expert for Fox News on energy drinks for children, 2002
Expert for Daily Record in New Jersey on advertising to children, 2002
Supervised student promotional plan for MSCD Alumni Association, 2002
Supervised student promotional plans for Wahoo’s Fish Taco, 2001
Supervised student research projects for Old Chicago, B-52 Billiards, Club Sanctuary, Statice Salon and Spa, Barnum Senior Recreation Center, Brothers Boards, and Spirit Shop Wine and Liquor Center, Bath and Body Works, Brooklyn’s, Mountain Crest Mortgage Co., Angelo’s CDs and Tapes, Dave & Buster’s, MSCD Alumni Assoc., Boston’s - The Gourmet Pizza, The Sports Column, Lucky Star, Go-Go Magazine, Andrew’s Pub and Lounge, Denver Zoo, 5280 Roadhouse Brewery, 2001