Automotive Sales Consultant

AUTOMOTIVE SALES CONSULTANT

JOB DESCRIPTION EXAMPLE

JOB TITLE: Sales Consultant

REPORTS TO: Sales Manager

JOB PURPOSE OR FUNCTION: (Objectives of position)

· Sell new and pre-owned vehicles

· Contact between New Vehicle Sales Department and customer

RESPONSIBILITIES AND REQUIREMENTS: (Detailed list of job tasks and performance expectations including financial, volume, contact, customer satisfaction and quality objectives)

Sales

· Sell a minimum volume of 8 new or pre-owned vehicles per month

· Maintain an average gross profit according to dealership requirements

· Qualify all buyers for needs, wants and ability to purchase

· Conduct product presentation to each customer focusing on the customer’s purchase motivators and the value the vehicle offers

· Work the sales floor during assigned times

· Sell from dealer stock whenever possible

· Log all customer contact and sales information as required by management

· Make sure all sales documents are properly completed and submitted

Prospecting

· Tell everyone you know that you sell Subaru vehicles

· Obtain at least three appointments from non-Subaru owners each week

· Follow up on all walkout prospects within 24 hours

· Work the Service Drive at least four hours per week and at assigned times, greeting customers and making contacts

· Join local community organizations or associations and attend their meetings and events

· Follow up on assigned Internet leads

Customer Satisfaction

· Greet customers promptly and courteously when they arrive in the showroom if you are the first one to see them

· Smile and say hello to all customers and offer assistance as necessary

· Deliver all sold vehicles based on dealership and SOA guidelines

· Follow up with customers to ensure satisfaction and to obtain referrals and repeat purchases

· Maintain a customer record and follow-up system

· Walk the customer through Service Department and introduce them to the Service Manager and/or Service Writer

· Maintain a Customer Satisfaction score of 80% or higher

Personal

· Establish goals for sales, appointments and demo drives on a weekly basis

· Maintain work area and demo vehicle

· Adhere to the Sales Consultant dress code

PROFESSIONAL DEVELOPMENT: (Training and knowledge requirements)

· Maintain Subaru Foundations certification

· Maintain a thorough knowledge of all products, including differences between models and features and benefits

· Keep up-to-date on product changes

· Attend training programs as requested by management

· Shop other Subaru dealers

· Shop the competition regularly to determine competitive vehicle features and determine a strategy to sell against them

AUTOMOTIVE SALES CONSULTANT

JOB DESCRIPTION

JOB TITLE: